The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
April 21, 2026
Big Announcements about the Summer
Zach Coffin is excited to share some big news with you as The Higher Ed Marketer approaches its 250th episode! We celebrate our co-host Troy Singer and his transition into a new industry. Troy, you will be deeply missed and we are forever grateful for you. There are big plans for…
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April 14, 2026
Breaking Silos: Aligning Academics, Enrollment, and Innovation
Silos are one of the biggest barriers to growth in higher education, yet they persist across academics, enrollment, and marketing. Dale Lemke, Vice President of Academic Affairs at Tabor College, brings a refreshing, collaborative perspective shaped by experience in both faculty and leadership roles. He shares how institutions can move…
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April 7, 2026
Why Higher Ed Leaders Must Think Like CEOs
Deep Gratitude for Troy Singer: Bart has an important announcement. Our beloved co-host Troy Singer is stepping into a new opportunity after nearly six years and almost 250 episodes of co-hosting The Higher Ed Marketer podcast. Bart and the entire team at The Higher Ed Marketer are beyond grateful for…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
August 9, 2022
Why Marketers Should Always Start With Why
The only way to truly impact is to align particular strategies with particular audiences. To continue pushing the needle forward as marketers, we must think strategically about why we do what we do. Chris Bender, the Assistant Dean for Communications at the University of Maryland, joins us today to discuss…
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August 2, 2022
Marketing Principles That Translate Across All Industries
As marketers, we cannot be short-order cooks just serving up dishes, but chefs who figure out what the consumer wants and create a meal. Kymm Bartlett Martinez is the Chief Marketing Officer at the American Cancer Society. Before she took over this role, Kymm spent 20 years with General Mills…
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July 26, 2022
Effectively Utilizing Your Website To Market Your College
People often look at websites from just a technical or aesthetic point of view but overlook how a website can be an excellent marketing tool to help shape communications and marketing goals. Joshua Charles, the Director of Web Strategy and Technology at Rutgers Business School, joins us to discuss how…
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July 19, 2022
The Key to Successful Content Marketing
The goal is not to be good at social media; the goal is to be better in Higher Ed because of social media. Jay Bear, founder of Convince & Convert, a content marketing consulting and social media strategy company. Jay is also a bestselling author of 6 content marketing and…
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July 12, 2022
How to Amplify Your Students’ Voice for Success
If there was ever an episode to give you a roadmap to success in higher education, it's this one. Kathy Payne, VP for Enrollment Management, and Kathy Howell, Associate VP for Marketing Communications at Delaware Valley University, join us today to talk about their roadmap to success by amplifying their…
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July 5, 2022
Greater Engagement in Higher Ed Through Virtual Events
Since the pandemic began, we have had to adapt to a new online environment, but platforms like Zoom and Microsoft teams aren’t giving us the human touch that we need. Remo is an interactive virtual event platform that empowers users to create natural interactions in online settings. Hoyin Cheung is…
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June 28, 2022
The relationship between Athletics and college enrollment
It’s no secret that college athletics can play a role in deciding where a student will go to college. All across the country universities use different marketing strategies based on their athletic programs to help increase their enrollment. Jim Carr, who is the President and CEO of the NAIA joins…
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June 21, 2022
Live Chat: Creating Better Accessibility for Greater Outcomes
In higher ed marketing, it is important to stand out from everyone else and create a sense of belonging for prospective students. One of the best technological tools for accomplishing this are live chat systems. In this episode, Ben Congleton, CEO and CoFounder at Olark, talks about his journey to…
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June 14, 2022
From the Ground Up: Building a Medical School With Community in Mind
How do you market a school that is in the process of being built? Know your mission. In this episode, Dr. Michael Rice details his next exciting opportunity: Director of Admissions at the Osteopathic Medical School at Duquesne University. The catch? The school is currently being built from the ground…
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June 7, 2022
Aspirational Branding: What Makes Your Community College Exceptional
Community colleges often operate with limited resources. This can result in prospective students not knowing that there is an affordable and accessible path to higher education within their community. In this episode, Shauna Davis and Mary Laphen from the Lumina Foundation, provide an overview of what the Million Dollar Community…
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