
Sharing knowledge is at the heart of learning.
At The Higher Ed Marketer, we believe that the more we share the more we connect—and the more we connect the more we learn. It’s our goal to foster a life cycle of learning and collaboration among higher education marketers that inspires creative conversations, empowers marketing goals and ultimately impacts students everywhere.

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone

September 15, 2026
Meet Paul Bross: The Host of a Brand New Podcast Coming to The Higher Ed Marketer Network
How do you build a higher ed creative team that produces great work without burning out the people behind it? Paul Bross, Director of Creative Operations at Oklahoma Baptist University and brand-new host of The Higher Ed Creative Podcast, shares what he’s learned moving from filmmaking and television into higher…
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September 8, 2026
Why Higher Ed Leaders Need a Personal Brand on LinkedIn
This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. ___ A strong institutional brand matters, but sometimes the most powerful voice belongs to the person leading it. Jerra Toms, Founder & Principal Consultant at Blue Iris Consulting, shares how presidents, deans, and other higher ed…
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September 1, 2026
A New #1 Bestseller and Season 9 Preview
This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution’s message in front of future students…
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Bart
Caylor
President & Founder
Behind the Microphone

Bart
Caylor
President & Founder

Troy
Singer
Digital Marketing
Specialist

On-demand available now
AI: The Future is Now
The Higher Ed Marketer’s second AI Summit is a one-day virtual conference that will equip your team with practical GenAI training and strategies to overcome today’s enrollment cliff, attract mission-fit students, and drive meaningful engagement.
Revolutionize your institution’s enrollment and marketing with generative AI.