The Higher Ed Marketer
Sharing knowledge is at the heart of learning.

At The Higher Ed Marketer, we believe that the more we share the more we connect—and the more we connect the more we learn. It’s our goal to foster a life cycle of learning and collaboration among higher education marketers that inspires creative conversations, empowers marketing goals and ultimately impacts students everywhere.

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more. 

Recent Episodes

Behind the Microphone

October 20, 2026

Developing the Next Generation of Enrollment Leaders

This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. ___ Great enrollment leaders don’t develop by accident. Somewhere along the way, someone invests in them, challenges them, and gives them an opportunity to grow. After 40 years at Biola University, Greg Vaughan knows what it…

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October 13, 2026

First Year in a New Role: What to Do First

This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. ___ New leaders often feel pressure to make their mark quickly, but listening can be the most strategic first move. Dr. Aly Williams, President of Midland University, shares how 25 years at Indiana Wesleyan University and…

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October 6, 2026

Leading for the Long Haul: How to thrive after 18 years at one institution

This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. Long-term leadership depends on knowing what each moment requires. Dr. Todd J. Williams, President and CEO of Cairn University, reflects on 18 years in the president’s chair and explains why leaders must sometimes push, pull, or…

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Bart
Caylor

President & Founder