The Higher Ed Marketer
Sharing knowledge is at the heart of learning.

At The Higher Ed Marketer, we believe that the more we share the more we connect—and the more we connect the more we learn. It’s our goal to foster a life cycle of learning and collaboration among higher education marketers that inspires creative conversations, empowers marketing goals and ultimately impacts students everywhere.

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The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more. 

Recent Episodes

Behind the Microphone

April 30, 2024

Shoestring Budgets: Strategic Approaches to Authentic Engagement

Authentic engagement means more than just editing a template and calling it a day. It’s about sitting down with stakeholders and talking through the marketing process. It’s about getting to know your current and prospective students and learning about their journeys and schedules. It’s about taking risks and trying new…
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April 23, 2024

Social Media for GenZ College Search: ZeeMee’s Impact on Recruitment

Higher ed marketers, a digital watering hole has appeared on the scene that you should be taking advantage of. The ZeeMee app allows for authentic connections between your university and prospective students on their terms. This app is revolutionizing the college recruitment game by meeting students where they are. We’re…
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April 16, 2024

Team Integrations and Mergers in the Evolving Marketing Space

With a marketing world that feels like it’s shifting every day, our teams need to be agile.  Having a team with a diverse background is paramount to handling whatever life throws your institution’s way. Being intentional when building or integrating teams and having an understanding of everyone’s background is critical…
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Bart
Caylor

President & Founder
Troy
Singer

Digital Marketing
Specialist

Behind the Microphone

Bart
Caylor

President & Founder

Troy
Singer

Digital Marketing
Specialist
October 24, 2023

AI: Your Collaborative
Marketing Partner

Join The Higher Ed Marketer team for our first-ever virtual conference – AI: Your Collaborative Marketing Partner. This one-day virtual summit will focus on new and powerful AI tools that have the capability to streamline your processes and increase productivity—potentially giving you back hours in your day.

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