The Higher Ed Marketer
Sharing knowledge is at the heart of learning.

At The Higher Ed Marketer, we believe that the more we share the more we connect—and the more we connect the more we learn. It’s our goal to foster a life cycle of learning and collaboration among higher education marketers that inspires creative conversations, empowers marketing goals and ultimately impacts students everywhere.

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more. 

Recent Episodes

Behind the Microphone

November 10, 2026

Building Sustainable Enrollment Growth Year Over Year

This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. ___ Two consecutive record classes did not come from one silver bullet. Ashley Hanson, Vice President for Enrollment at Carthage College, shares how campus-wide recruiting, personalized visits, early awareness, and market-specific decisions helped Carthage grow while…

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November 3, 2026

How to Launch a Brand New University

This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. ___ Building a university from scratch forces leaders to meet today’s needs while planning years ahead. Matthew McGee, Provost and Executive Vice President of Orlando Christian University, shares how OCU is pairing faith, accreditation, and careful…

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October 27, 2026

How to Break the Reaction Cycle

This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. ___ A calendar filled with other people’s priorities can quietly turn leadership into nonstop reaction. Kathy Kissane, Founder and Executive Coach at Create What’s Next Coaching, explains how higher ed leaders can reclaim space to think,…

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Bart
Caylor

President & Founder