The Higher Ed Marketer
Sharing knowledge is at the heart of learning.

At The Higher Ed Marketer, we believe that the more we share the more we connect—and the more we connect the more we learn. It’s our goal to foster a life cycle of learning and collaboration among higher education marketers that inspires creative conversations, empowers marketing goals and ultimately impacts students everywhere.

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The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more. 

Recent Episodes

Behind the Microphone

July 23, 2024

Programmatic Advertising Tactics: Success Through Patience and Precision

Programmatic advertising is more than just finding those “watering holes” — the places your prospective students typically hang out. It takes locating where your audience is coming from, testing out new marketing, and exercising patience when waiting for the results. Programmatic advertising doesn’t reinvent the wheel. It still requires intentionality…
Episode Page
July 23, 2024

Programmatic Advertising Tactics: Success Through Patience and Precision

Programmatic advertising is more than just finding those “watering holes” — the places your prospective students typically hang out. It takes locating where your audience is coming from, testing out new marketing, and exercising patience when waiting for the results. Programmatic advertising doesn’t reinvent the wheel. It still requires intentionality…
Episode Page
July 16, 2024

Admitted Student Research: Data Insights and Unexpected Encounters

By surveying attending students and students who decided to go elsewhere, your institution can give your admissions team additional data to help streamline their processes.  But the research doesn’t stop there! Considering outside influencers like parents, coaches, and other trusted adults can bring a unique perspective of comparative analysis. We’re…
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Bart
Caylor

President & Founder
Troy
Singer

Digital Marketing
Specialist

Behind the Microphone

Bart
Caylor

President & Founder

Troy
Singer

Digital Marketing
Specialist
October 24, 2023

AI: Your Collaborative
Marketing Partner

Join The Higher Ed Marketer team for our first-ever virtual conference – AI: Your Collaborative Marketing Partner. This one-day virtual summit will focus on new and powerful AI tools that have the capability to streamline your processes and increase productivity—potentially giving you back hours in your day.

Learn More