The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more. 

Recent Episodes

Behind the Microphone

July 8, 2025

Stop the Melt: Enrollment Innovation

Welcome to the ZeeMeeSummer Series! Episode 210 In this episode of The Higher Ed Marketer, Dr. Jay Jacobs, Vice Provost for Enrollment Management at the University of Vermont, shares how bold innovation and cross-campus collaboration are transforming the student journey. From launching the Vermont Pitch Challenge to building internal talent…
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July 1, 2025

Hot Topics, Cool Guests: What’s Happening this Summer Around The Higher Ed Marketer Podcast

The Higher Ed Marketer is heating things up this summer with a special series you won’t want to miss. Powered by our friends at ZeeMee! We’re bringing you four fresh episodes featuring standout voices in higher ed: Jay Jacobs (University of Vermont), James Steen (Houston Christian University), Sacha Thieme (Indiana…
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June 25, 2025

Building Spiritual Infrastructure: Minder of the Mission

The Faith Leaders Mini-Series (4 of 4) In the last episode of the Higher Ed Marketer podcast’s Faith Leaders Series we speak with Dondi Costin, president of Liberty University, about the intersection of Christian faith and higher education. They discuss the importance of leadership in maintaining the mission of the…
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Bart
Caylor

President & Founder
Troy
Singer

Digital Marketing
Specialist
May 11, 2021

Campus Campaigns That Work: How to Include Donor Stories in Your Marketing

Earlier this year Kenyon College received a record-breaking $100 million gift from an anonymous donor. Kenyon’s marketing department was then faced with the challenge of how to tell the story of this generous anonymous donor while also explaining why gifts at every level are important. In this episode of The…
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May 4, 2021

More Than Just Words: How Your Marketing Strategy Can Promote Equity

Those universities that prepared to go virtual and did it well are now reaping the benefits of the trust that they earned from parents and students. What sets those schools apart from others? In this episode of The Higher Ed Marketer, Bart Caylor, President & Founder at Caylor Solutions Inc,…
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April 27, 2021

Show, Don’t Tell: The Power of Video in Higher Ed Marketing

Small to medium sized colleges, a lot of them private, all experience the challenge of trying to differentiate from public and other private schools. This challenge makes it even more critical for colleges to align their marketing in a way that can impact the major driver of institutional revenue and…
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April 20, 2021

Messaging for the Individual: How Data Can Help You Create Engaging Stories (Part 2)

How do we help uncover and explain the most informative and persuasive information to prospective students? How do we tell stories that get them excited about education? We start by finding and utilizing data, analyzing that data, and then creating segmented marketing messages that will move the needle. In part…
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April 13, 2021

Messaging for the Individual: How Data Can Help You Create Engaging Stories (Part 1)

How do we help uncover and explain the most informative and persuasive information to prospective students? How do we tell stories that get them excited about education? We start by finding and utilizing data, analyzing that data, and then creating segmented marketing messages that will move the needle. Bart Caylor,…
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April 6, 2021

When Crisis Hits: Reputation Management in Higher Education

A single headline-making crisis can permanently alter how the public perceives your institution. In the face of a crisis, your reputation is on the line. How should you communicate a crisis to your stakeholders and how can you manage your reputation in the process? These questions and more are answered…
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March 30, 2021

Using your Distinctiveness as a Selling Point

When you’re not a large public university, you have to market yourself in a different way. Especially if you’re a faith-based institution, a single-sex college, or even an HBCU, you’ve got to set yourself apart from the rest of the field. You’ve got to be distinctive as a selling point…
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March 23, 2021

Building Stronger Relationships Using Data w/ JP Spagnolo

Marketing revolves around relationships. And the best way to strengthen those relationships and connect with prospects on a deeper level is through data. In this episode, JP Spagnolo, VP of Strategic Enrollment Management and Marketing at Capital University, joins the podcast to share how building relationships through data helps craft…
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March 16, 2021

Enrollment Marketing: How to Leverage a Mascot Program

Butler University has a unique target audience for one of their marketing campaigns — the pets of prospective students. Kristi Lafree, Director of Enrollment Marketing at Butler University, joins the podcast to talk about how the marketing team is finding innovative ways to use Blue, Butler’s very own 65-lb English…
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March 9, 2021

Creating an Adaptable Brand Promise in the Age of Social Media

On today’s episode, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented, chat with Deedie Dowdle, Vice President for Communications and Marketing at DePauw University about: – Working internally to create university marketing campaigns – Creating a brand promise that captures…
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