The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
April 21, 2026
Big Announcements about the Summer
Zach Coffin is excited to share some big news with you as The Higher Ed Marketer approaches its 250th episode! We celebrate our co-host Troy Singer and his transition into a new industry. Troy, you will be deeply missed and we are forever grateful for you. There are big plans…
Episode Page
April 14, 2026
Breaking Silos: Aligning Academics, Enrollment, and Innovation
Silos are one of the biggest barriers to growth in higher education, yet they persist across academics, enrollment, and marketing. Dale Lemke, Vice President of Academic Affairs at Tabor College, brings a refreshing, collaborative perspective shaped by experience in both faculty and leadership roles. He shares how institutions can move…
Episode Page
April 7, 2026
Why Higher Ed Leaders Must Think Like CEOs
Deep Gratitude for Troy Singer: Bart has an important announcement. Our beloved co-host Troy Singer is stepping into a new opportunity after nearly six years and almost 250 episodes of co-hosting The Higher Ed Marketer podcast. Bart and the entire team at The Higher Ed Marketer are beyond grateful for…
Episode Page
Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
March 22, 2022
Ending Departmental Silos & Focusing on Mission Fit
Our guest, Philip Dearborn, has spent over 25 years in biblical higher education serving in a wide array of roles—from student recruiter and registrar to provost and VP of student affairs. Today, he is the President of the Association for Biblical Higher Education. It’s his extensive experience at both the…
Episode Page
March 22, 2022
Ending Departmental Silos & Focusing on Mission Fit
Our guest, Philip Dearborn, has spent over 25 years in biblical higher education serving in a wide array of roles—from student recruiter and registrar to provost and VP of student affairs. Today, he is the President of the Association for Biblical Higher Education. It’s his extensive experience at both the…
Episode Page
March 15, 2022
Proving the Value of Higher Education by Marketing Outcomes
The perceived value of higher education has declined in the last few years. It might seem like it’s simply an issue of cost, but that is only part of the value equation. The truth? Linking the return on investment to fulfilling jobs and careers is the key to demonstrating value…
Episode Page
March 8, 2022
Confronting the “H-Bomb”: The Truth About Managing a Popular Brand
When Brian Kenny tells people he’s the Chief Marketing and Communications Officer for Harvard Business School, they often say, “Why does Harvard need a chief marketing officer?” Yes, Harvard is a historic brand, and that might lead some to believe that it markets itself, but it turns out history can…
Episode Page
March 1, 2022
Connecting w/ Gen Z via Customized Community
The potential for getting roasted by Gen Z is high if you aren’t adapting to the new expectations for higher education. Facebook is in the past—students are looking for more. More community, mental health sensitivity, and customization. How can we provide that? Our guest, Adam Metcalf, Co-Founder at ZeeMee, has…
Episode Page
February 22, 2022
State of Capital Campaigns: Internet Giving & Micro-Philanthropy
Ever since the internet lowered barriers for fundraising, getting the attention of donors has gotten increasingly harder. Many colleges and universities have responded by making their capital campaigns bigger. However, our guest, Steve Brady, Vice President for Institutional Advancement at Rose-Hulman Institute of Technology, believes they should get smaller. In…
Episode Page
February 15, 2022
The College Tour: A Peek at Schools Across the Country
Many prospective students don’t have the resources to travel across the country and tour all of the colleges and universities that interest them. What if there was a TV show that offered an insider’s look at each school—their values, the campus life, the academic opportunities—through the eyes of their students?…
Episode Page
February 8, 2022
Why You Need a Loan Repayment Assistance Program
To succeed at higher ed marketing, you need to understand the challenges prospective students face. For example, what hurdles do they need to overcome to attend your school? Often, a major hurdle is the prospect of borrowing money. That’s why offering loan repayment assistance programs, or LRAPs, can make a…
Episode Page
February 1, 2022
How to Leverage Student-Produced, Authentic Content
Sometimes when marketers get all gung-ho about creating work, especially content that looks “professional,” it can blur the authenticity of the message. Members of Gen Z (who have highly sensitive BS filters) can prefer content that’s imperfect. In this episode, we spoke with Nate Jorgensen, Director of Marketing and Communications…
Episode Page
January 25, 2022
The 5 Elements of an Effective Fundraising Case Statement
When creating a fundraising plan for your institution, the very first step is developing your fundraising case for support. Bill Stanczykiewicz is the Senior Assistant Dean for External Relations and the Director of the Fundraising School at IU Lilly Family School of Philanthropy, which is the world’s only school on…
Episode Page
201-210 of 254