The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more. 

Recent Episodes

Behind the Microphone

April 21, 2026

Big Announcements about the Summer

Zach Coffin is excited to share some big news with you as The Higher Ed Marketer approaches its 250th episode! We celebrate our co-host Troy Singer and his transition into a new industry. Troy, you will be deeply missed and we are forever grateful for you.  There are big plans…
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April 14, 2026

Breaking Silos: Aligning Academics, Enrollment, and Innovation

Silos are one of the biggest barriers to growth in higher education, yet they persist across academics, enrollment, and marketing. Dale Lemke, Vice President of Academic Affairs at Tabor College, brings a refreshing, collaborative perspective shaped by experience in both faculty and leadership roles. He shares how institutions can move…
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April 7, 2026

Why Higher Ed Leaders Must Think Like CEOs

Deep Gratitude for Troy Singer: Bart has an important announcement. Our beloved co-host Troy Singer is stepping into a new opportunity after nearly six years and almost 250 episodes of co-hosting The Higher Ed Marketer podcast. Bart and the entire team at The Higher Ed Marketer are beyond grateful for…
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All Episodes
Bart
Caylor

President & Founder
Troy
Singer

Digital Marketing
Specialist
March 2, 2021

How a Multi-Platform CRM can Drive Marketing Insights

On today’s episode, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented, have a conversation with Jeurell Smith, Institutional Data Analyst at Otterbein University about: – How to lead multi-platform CRM integration at your university – Benefits of syncing your data…
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February 23, 2021

From TikTok to Print Ads: Innovative Marketing in Higher Education

Marketing has never been more important for institutions than it is right now. How are you able to recruit prospective students during a pandemic? How do the ways you communicate to parents and students differ during this time? These questions and more are answered on this episode of The Higher…
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February 9, 2021

Driving Affinity Through Innovative Marketing at Universities

From the private sector to Purdue, Ethan Braden has already created a legacy that university marketers across the U.S. admire. On today’s episode, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented talk with Ethan Braden, Senior Vice President of Marketing…
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February 9, 2021

The Higher Ed Marketer Origin Story

The Higher Ed Marketer explores the incredible accomplishments colleges and universities across the world see when creativity meets execution. On today’s episode, Kelsey Kohrs, Producer at Sweet Fish Media, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented introduce The Higher…
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