The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more. 

Recent Episodes

Behind the Microphone

June 18, 2024

Leadership at the Forefront: Secure Your Seat in Strategic Planning

Being assertive about getting involved as a senior marketing leader is essential to the prosperity of your institution’s strategic plan.  It takes a courageous leader to have tough conversations about institutional futures. But with the enrollment cliff on the horizon, it’s crucial now more than ever to develop and implement…
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June 11, 2024

The Hospitality Playbook: Impactful Community Partnerships in Higher Ed

Is community outreach in higher ed really as simple as wearing your name tag? Taking a look at community needs through data can present partnerships you may have never anticipated. From Missouri Baptist University, Bryce Chapman and Brittany Sangrisaw share their institution’s innovative strategies toward hospitality and partnership. In this…
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June 4, 2024

Respect Students’ Time: Flexible Higher Ed for Diverse Life Experiences

Now more than ever, students and families are shifting their focus toward the return on investment in higher education. With prospective students shifting their focus, higher ed needs to be flexible to keep up with changing times. Respecting students’ time and crafting strategies to meet different life experiences takes time,…
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Bart
Caylor

President & Founder
Troy
Singer

Digital Marketing
Specialist
May 28, 2024

Understand Your Audience: Tailoring Content Across Communities

Prospective students come from all sorts of backgrounds, communities, needs, and wants.  A diverse audience means your content must be flexible to meet the needs of your community. The first step to meeting your audience where they are is to dig deep for their why. Shaping your content to satisfy…
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May 21, 2024

E-Commerce Tactics: Chase What Your Audience Is Looking For

Some old-school higher ed professionals still balk at the idea of incorporating corporate e-commerce tactics into their digital marketing strategies. Yet the reality is that plenty of big box brands have become masters of meeting consumers where they are and delivering on their expectations. Kathleen Stockham, Chief Marketing Officer at…
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May 14, 2024

Breaking Barriers: Mentorship and Development in Higher Ed Enrollment

With the enrollment cliff on the horizon, change might be just what your school needs to survive the drop. But switching up your enrollment strategy doesn’t have to be a big scary beast. Reaching out and finding support for development and mentorship can help you stay afloat in turbulent higher…
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May 7, 2024

Strategic Communication: Identify Your School’s Why

It’s all too easy in higher ed marketing to get caught up in chasing the next shiny object. Sometimes, bouncing from tactic to tactic without taking a step back or even reverting back to last year’s plan may seem like the only option. We’ve got two words for you —…
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April 30, 2024

Shoestring Budgets: Strategic Approaches to Authentic Engagement

Authentic engagement means more than just editing a template and calling it a day. It’s about sitting down with stakeholders and talking through the marketing process. It’s about getting to know your current and prospective students and learning about their journeys and schedules. It’s about taking risks and trying new…
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April 23, 2024

Social Media for GenZ College Search: ZeeMee’s Impact on Recruitment

Higher ed marketers, a digital watering hole has appeared on the scene that you should be taking advantage of. The ZeeMee app allows for authentic connections between your university and prospective students on their terms. This app is revolutionizing the college recruitment game by meeting students where they are. We’re…
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April 16, 2024

Team Integrations and Mergers in the Evolving Marketing Space

With a marketing world that feels like it’s shifting every day, our teams need to be agile.  Having a team with a diverse background is paramount to handling whatever life throws your institution’s way. Being intentional when building or integrating teams and having an understanding of everyone’s background is critical…
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April 9, 2024

The Integrated Approach to Marketing and Communications in Higher Ed

It’s time to switch from transactional to strategic. In an era where making your institution stand out is a top priority, raising the bar for Marketing and Communications is essential. By developing and implementing a maturity model, your university can start elevating the student experience.   Knocking down the silos and…
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April 2, 2024

Ownable Brand Ideas: Higher Ed Marketing Done Differently

Generating ownable brand ideas can spark from unique qualities hidden in plain sight — not taking the little things for granted. What may seem like an odd quirk could set your university apart. Strangers with experience can get the conversation started and completely transform your school’s brand. We’re chatting with…
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March 26, 2024

Putting AI Tools to Work for Your Marketing Team

On November 30th, 2022, ChatGPT changed the world. Just months before, Dave Hunt, Director of Digital Marketing Communications and Creative Director at Old Dominion University, had been developing a large-scale email marketing campaign at another university. Dave discovered that the months of work that went into creating it could all…
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