The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Behind the Microphone
November 10, 2026
Building Sustainable Enrollment Growth Year Over Year
This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. ___ Two consecutive record classes did not come from one silver bullet. Ashley Hanson, Vice President for Enrollment at Carthage College, shares how campus-wide recruiting, personalized visits, early awareness, and market-specific decisions helped Carthage grow while…
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November 3, 2026
How to Launch a Brand New University
This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. ___ Building a university from scratch forces leaders to meet today’s needs while planning years ahead. Matthew McGee, Provost and Executive Vice President of Orlando Christian University, shares how OCU is pairing faith, accreditation, and careful…
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Bart
Caylor
President & Founder
October 20, 2026
Developing the Next Generation of Enrollment Leaders
This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. ___ Great enrollment leaders don’t develop by accident. Somewhere along the way, someone invests in them, challenges them, and gives them an opportunity to grow. After 40 years at Biola University, Greg Vaughan knows what it…
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October 13, 2026
First Year in a New Role: What to Do First
This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. ___ New leaders often feel pressure to make their mark quickly, but listening can be the most strategic first move. Dr. Aly Williams, President of Midland University, shares how 25 years at Indiana Wesleyan University and…
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October 6, 2026
Leading for the Long Haul: How to thrive after 18 years at one institution
This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. Long-term leadership depends on knowing what each moment requires. Dr. Todd J. Williams, President and CEO of Cairn University, reflects on 18 years in the president’s chair and explains why leaders must sometimes push, pull, or…
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September 29, 2026
When the Names Run Out: Finding Students Where They Actually Are
This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. Purchased-name lists are shrinking, but the right students are still out there. Dr. Donald K. Egle, Founder + Managing Director of The Kyer Group, explains how colleges can build stronger enrollment pipelines by identifying the communities…
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September 22, 2026
Servant Leadership: Why Leaders Who Serve Their Teams Get Better Results
This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. Leadership is more than hitting targets. Greg Aden, Owner/Founder of Aden Leadership, explains why lasting leadership depends on serving the people who follow you and helping them take ownership of shared goals. Drawing from decades in…
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September 15, 2026
Meet Paul Bross: The Host of a Brand New Podcast Coming to The Higher Ed Marketer Network
How do you build a higher ed creative team that produces great work without burning out the people behind it? Paul Bross, Director of Creative Operations at Oklahoma Baptist University and brand-new host of The Higher Ed Creative Podcast, shares what he’s learned moving from filmmaking and television into higher…
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September 8, 2026
Why Higher Ed Leaders Need a Personal Brand on LinkedIn
This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. ___ A strong institutional brand matters, but sometimes the most powerful voice belongs to the person leading it. Jerra Toms, Founder & Principal Consultant at Blue Iris Consulting, shares how presidents, deans, and other higher ed…
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September 1, 2026
A New #1 Bestseller and Season 9 Preview
This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution’s message in front of future students…
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August 25, 2026
Summer Rewind: AI, Integrity, and the Next Generation of Learners
Encore Episode: Originally Aired October 2025 ___ Artificial intelligence is reshaping higher education and each generation is approaching it differently. AI Mindset’s founder and CEO, Conor Grennan, joined by his Gen Z son, Finn, to explore how AI is influencing academic integrity, workforce readiness, and the way students engage with…
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August 18, 2026
Summer Rewind: Eventful Branding: How to Turn Campus Events into Living Brand Stories
Encore Episode: Originally Aired November 2025 ___Every event tells a story, but only the most intentional ones help people feel your brand. At Biola University, Tracey Harrison, who now serves as Senior Advisor to the President, shares how she redefined campus events through a framework called Eventful Branding.. This philosophy…
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August 11, 2026
Summer Rewind : Launching a Brand New Website While Being New To Higher Education
Encore Episode: Originally Aired March 2026 ___ What happens when a university website becomes a cluttered “junk drawer” instead of a clear, welcoming first impression? Paul Garner, Executive Director of Marketing and Communications at Western Carolina University, shares how his team transformed a confusing, overloaded website into a true digital…
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August 4, 2026
Enrollment Innovation Before the Funnel: NextGrad Summer Series
This summer series of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution’s message in front of future students…
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