The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
July 23, 2024
Programmatic Advertising Tactics: Success Through Patience and Precision
Programmatic advertising is more than just finding those “watering holes” — the places your prospective students typically hang out. It takes locating where your audience is coming from, testing out new marketing, and exercising patience when waiting for the results. Programmatic advertising doesn’t reinvent the wheel. It still requires intentionality…
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July 23, 2024
Programmatic Advertising Tactics: Success Through Patience and Precision
Programmatic advertising is more than just finding those “watering holes” — the places your prospective students typically hang out. It takes locating where your audience is coming from, testing out new marketing, and exercising patience when waiting for the results. Programmatic advertising doesn’t reinvent the wheel. It still requires intentionality…
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July 16, 2024
Admitted Student Research: Data Insights and Unexpected Encounters
By surveying attending students and students who decided to go elsewhere, your institution can give your admissions team additional data to help streamline their processes. But the research doesn’t stop there! Considering outside influencers like parents, coaches, and other trusted adults can bring a unique perspective of comparative analysis. We’re…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
July 9, 2024
Generative AI at Vanderbilt
Vanderbilt University is at the forefront of Generative Artificial Intelligence. AI is not going away, but it can be understood through intentional time and effort. By destigmatizing generative AI at your institution, you may just broaden your impact to set your students and staff one step ahead of the game.…
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July 2, 2024
Strategic Collaborations: Advancing Higher Ed with Corporate Partners
Our colleges and universities are educating the workforce of tomorrow, so it’s important that they understand the mechanics of strategic initiatives and corporate partnerships. We’re getting our conversation started with Bill Spiker, the President of The Ohio Foundation of Independent Colleges (OFIC). OFIC works with independent colleges and universities to…
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June 25, 2024
Authentic Engagement in Multicultural Marketing
Multicultural marketing means asking questions and being authentically involved in discovering and providing what different demographics need. It’s about making admissions information accessible to all despite language barriers or backgrounds. We’re getting our conversation started with Christian Ponce, the Associate Vice President for Marketing at Old Dominion University (ODU), who…
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June 18, 2024
Leadership at the Forefront: Secure Your Seat in Strategic Planning
Being assertive about getting involved as a senior marketing leader is essential to the prosperity of your institution’s strategic plan. It takes a courageous leader to have tough conversations about institutional futures. But with the enrollment cliff on the horizon, it’s crucial now more than ever to develop and implement…
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June 11, 2024
The Hospitality Playbook: Impactful Community Partnerships in Higher Ed
Is community outreach in higher ed really as simple as wearing your name tag? Taking a look at community needs through data can present partnerships you may have never anticipated. From Missouri Baptist University, Bryce Chapman and Brittany Sangrisaw share their institution’s innovative strategies toward hospitality and partnership. In this…
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June 4, 2024
Respect Students’ Time: Flexible Higher Ed for Diverse Life Experiences
Now more than ever, students and families are shifting their focus toward the return on investment in higher education. With prospective students shifting their focus, higher ed needs to be flexible to keep up with changing times. Respecting students’ time and crafting strategies to meet different life experiences takes time,…
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May 28, 2024
Understand Your Audience: Tailoring Content Across Communities
Prospective students come from all sorts of backgrounds, communities, needs, and wants. A diverse audience means your content must be flexible to meet the needs of your community. The first step to meeting your audience where they are is to dig deep for their why. Shaping your content to satisfy…
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May 21, 2024
E-Commerce Tactics: Chase What Your Audience Is Looking For
Some old-school higher ed professionals still balk at the idea of incorporating corporate e-commerce tactics into their digital marketing strategies. Yet the reality is that plenty of big box brands have become masters of meeting consumers where they are and delivering on their expectations. Kathleen Stockham, Chief Marketing Officer at…
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May 14, 2024
Breaking Barriers: Mentorship and Development in Higher Ed Enrollment
With the enrollment cliff on the horizon, change might be just what your school needs to survive the drop. But switching up your enrollment strategy doesn’t have to be a big scary beast. Reaching out and finding support for development and mentorship can help you stay afloat in turbulent higher…
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May 7, 2024
Strategic Communication: Identify Your School’s Why
It’s all too easy in higher ed marketing to get caught up in chasing the next shiny object. Sometimes, bouncing from tactic to tactic without taking a step back or even reverting back to last year’s plan may seem like the only option. We’ve got two words for you —…
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