The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
March 3, 2026
Identity, AI and the Enrollment Advantages
A return home, a thriving enrollment team, and a bold vision for serving the Central Valley. Amanda Slaughter joins the podcast live from the CCCU International Forum to share why Fresno Pacific University is leaning into its identity as its greatest enrollment advantage. At a time when many institutions are…
Episode Page
February 24, 2026
Why US News Rankings Still Matter in an AI-Driven College Search
As college search behavior shifts under the weight of AI, generative search, and growing skepticism about traditional signals, one question keeps surfacing for higher ed leaders. Do rankings still matter? In this conversation, Nate Mouttet of U.S. News and World Report unpacks the evolution of college rankings, the methodology behind…
Episode Page
February 17, 2026
Breaking Down Silos and Telling More Human Stories in Higher Ed
Higher education is filled with meaningful work, but too often the stories that bring it to life stay hidden behind silos, safe messaging, and internal complexity. Kristen Eaton, Interim Vice President of External Relations at the University of Maine at Augusta, joins the podcast to share what she has learned…
Episode Page
Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
February 10, 2026
Boldness, Relationships, and the Heart of Fundraising Leadership
Terry Munday, former vice president for advancement at Indiana Wesleyan University, brings a candid and experience-driven perspective to the realities of fundraising and advancement leadership. Drawing from more than 35 years in higher education, Terry shares what he learned by sitting knee to knee with donors, navigating early career uncertainty,…
Episode Page
February 3, 2026
Bart Caylor’s New Book For All Higher Ed Leaders: Know What You Don’t Know
Recorded live at the CCCU International Forum 2026 In this special episode, Zach Coffin sits down with Bart Caylor to dive into the heart of Bart’s brand-new book, Know What You Don’t Know. They discuss why marketing literacy is no longer optional for the C-suite and how leaders can stop…
Episode Page
January 27, 2026
The State of Christian Admissions and the Future of Enrollment Leadership
Big News: Bart’s new book “Know What You Don’t Know: What Every Higher Ed Leaders Needs to Understand About Marketing” releases Jan 30th. On today’s episode we are joined by Keith Ramsdell, the new president of the North American Coalition for Christian Admission Professionals (NACCAP). From mounting pressure and constant…
Episode Page
January 20, 2026
Your Digital Front Door, Aligning Website Redesign With Strategy
Your website is not just a marketing asset, it is the front door to your institution. In this Season 8 premiere, Meaghan Milliorn shares how the University of Arkansas at Little Rock approached a massive website redesign with strategy, accessibility, and governance at the center. From reducing thousands of pages…
Episode Page
January 13, 2026
Season 8 – Taking the Next Right Step
Season 8 of The Higher Ed Marketer Podcast opens with encouragement for higher ed leaders entering a new year with both opportunity and uncertainty ahead. This season is grounded in the belief that progress does not require a perfect plan, only clarity, trust, and the willingness to move forward one…
Episode Page
December 23, 2025
Do Not Be Afraid: Merry Christmas from Caylor Solutions and The Higher Ed Marketer
As the year comes to a close, this short Christmas reflection offers a moment to slow down and take stock. Drawing from a familiar scene in A Charlie Brown Christmas, Zach Coffin reflects on fear, gratitude, and the tendency to hold tightly to control during demanding seasons of work and…
Episode Page
December 16, 2025
Rethinking Higher Ed Marketing Teams
A nimble, strategy-driven marketing team is no longer a luxury in higher ed, it is a necessity. Dave Gladson shares how Point Loma Nazarene University transformed from a fragmented, decentralized model into a unified marketing structure that has dramatically increased enrollment impact, strengthened team culture, and empowered staff to work…
Episode Page
December 9, 2025
What’s Coming in 2026: Bart’s Higher Ed Marketing Predictions (It’s not all AI)
Higher education is heading into one of the most pivotal seasons in decades, and the signals for 2026 are already here. In this special conversation, Bart Caylor steps into the guest seat as Troy Singer and Zach Coffin (VP, The Higher Ed Marketer) guide a candid, energetic deep dive into…
Episode Page
December 2, 2025
Stewarding a Legacy Brand in a Modern Higher Ed Landscape
What does it look like to lead marketing and strategy at an institution that spans education, media, and publishing? Sam Choy of Moody Bible Institute shares how he’s navigating brand evolution, cross-departmental leadership, and institutional clarity in the context of a nearly century-old Christian brand. With experience in corporate marketing…
Episode Page
November 25, 2025
Leading Through Systems, Stewardship, and Strategic Alignment
How do you lead with clarity when your work stretches across departments and expectations? Erick Klein, VP for Enrollment and Marketing at the University of Northwestern, St. Paul, shares the systems and habits that help him coach intentional teams, protect margin, and keep mission at the center. He explains how…
Episode Page
1-10 of 247