The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
April 15, 2025
Crisis Communication Strategies for Universities
Season 6 – Episode 202 Is your university truly prepared for a crisis—and is that plan ready to activate when it matters most? In this conversation, Mike Thomas, Vice President for Integrated Marketing Communications at Pepperdine University, explores the vital role of gratitude, crisis communication, and the Emergency Operations Committee…
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April 8, 2025
Reclaiming Relevance: How Higher Ed Marketing Can Reconnect with a Changing World
Season 6 – Episode 201 In this episode, Carol Keese, VP and CMP at University of Oregon, challenges traditional higher ed marketing norms and invites institutions to let go of exclusivity and lean into authenticity. Drawing on her extensive experience, she unpacks how colleges and universities can better communicate their…
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April 1, 2025
Rebranding a Giant — Ethan Braden’s Bold Vision for Texas A&M
Season 6 – Episode 200 What happens when one of the most respected voices in higher ed marketing takes on one of the country’s largest and most tradition-rich institutions? In our 200th episode, Ethan Braden shares his bold vision for Texas A&M University—why he said yes to the role, how…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
March 24, 2025
Heart Over Hype: How Empathy-Driven Marketing Transforms Higher Ed
Season 6 – Episode 199 Is higher ed marketing building real connections, or just making a lot of noise? We sit down with Jaime Hunt, Founder & President of Solve Higher Ed Marketing and author of the newly released Heart Over Hype, to explore how empathy-driven marketing can revolutionize the…
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March 18, 2025
Stop Sending Bad Emails! Higher Ed Marketing Insights from “Mailed It!”
Season 6 – Episode 198 Why does no one read your university emails? Ashley Budd and Dayana Kibilds, co-authors of Mailed It!, join us to break down the biggest mistakes higher ed marketers make—and how to fix them. In this episode, we get tactical about what actually works in email…
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March 11, 2025
The Evolution of the Chief Revenue Officer and Enrollment
Season 6, Episode 197 Too often in higher ed, finance, marketing, and enrollment teams operate in silos, creating roadblocks to sustainable growth. Steven Rutt, Chief Revenue Officer at Abilene Christian University, joins us to break down why alignment between these teams is crucial—and how to make it happen. In this…
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March 4, 2025
Your First 90 Days as CMO
Session 6 – Episode 196 In this episode of The Higher Ed Marketer, Bryce Hoffman, VP and Chief Marketing & Communications Officer at Worcester Polytechnic Institute (WPI), shares insights from his transition into the CMO role and the evolving landscape of higher ed marketing. He reflects on generational shifts in…
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February 25, 2025
Inside the Enrollment Playbook: Data, Strategy, and Bold Moves
Season 6 – 195 How can colleges adapt to shifting demographics and enrollment challenges? In this episode, we sit down with Jeremy Taylor, Vice President of Enrollment Management at Defiance College, to explore innovative strategies for attracting and retaining students. Jeremy shares how understanding market dynamics, leveraging data, and aligning…
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February 18, 2025
Building a Marketing Culture That Embraces Change
Season 6 – Episode 194 How do you foster a culture of innovation in higher ed marketing? In this episode, we sit down with Matt Metzger, Chief Marketing Officer at Grace College, to explore the institution’s rebranding journey and the launch of Grace Solutions. Matt shares how his team is…
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February 11, 2025
Mastering Organic Social Media: Secrets to Engagement & Growth
Season 6 – 193 with Jenny Li Fowler What does it take to build a thriving, engaged social media presence—without relying on paid promotions? In this episode of The Higher Ed Marketer, we sit down with Jenny Li Fowler, Director of Social Media Strategy at MIT and author of Organic…
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December 17, 2024
Dueling Perspectives: Enrollment VP and Parent
~33 minutes (at 1.5x speed) Ed Wright, VP of Enrollment at Lebanon Valley College, explores the evolving landscape of higher education and the challenges of enrollment management. He shares insights on innovation in a copycat industry and the importance of communication and relationships. As a parent, Ed reflects on guiding…
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December 10, 2024
Creative Solutions for Community College Marketing
In this episode, we’re joined by Jeff Ebbing, former NCMPR president and the current Director of Marketing and Communications at Southeastern Community College. Jeff brings a wealth of experience and a passion for showcasing the unique strengths of community colleges. He shares how authentic connections with students can transform lives…
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December 3, 2024
Kingswood Learn: Mission-Driven Innovation in Online Education with Dr. Steve Lennox, Kingswood University
In this episode of The Higher Ed Marketer, we welcome Dr. Steve Lennox, President of Kingswood University, to explore the bold vision and mission that led to the launch of Kingswood Learn. Designed to provide high-quality, free micro-courses in discipleship and leadership development, Kingswood Learn is a groundbreaking platform that…
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