The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
June 16, 2026
The Future of Higher Ed Branding, Authenticity and Alumni Stories
Faith Leaders Mini-Series - Episode 250 (2 of 4)In this special mini-series, Bart Caylor explores the intersection of faith and higher education through conversations with influential Christian university leaders from across the country. Recorded live at the 2026 CCCU International Forum.___This week they are joined by Jason Cook, Vice President…
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June 9, 2026
Leading with Priorities, Prayer, and Mission Clarity
Faith Leaders Mini-Series - Episode 249 (1 of 4)In this special mini-series, Bart Caylor explores the intersection of faith and higher education through conversations with influential Christian university leaders from across the country. Recorded live at the 2026 CCCU International Forum, each episode highlights how faith-driven leadership is shaping the…
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June 2, 2026
A Summer Preview of the 2026 Faithful Leaders Series
One of The Higher Ed Marketer's most anticipated annual series is back. In this special summer preview, Zach Coffin shares what listeners can expect from the 2026 Faithful Leaders Series, recorded live at the CCCU International Forum in Dallas. This year's series explores leadership, institutional clarity, enrollment challenges, and the…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
November 8, 2022
The DEI Viewfinder: A Practical Tool for Highlighting Inclusion
Diversity, equity, and inclusion (DEI) is top-of-mind for many colleges and universities today. Marketing inclusive content in a respectful manner requires a unique perspective, one that marketers who don’t come from an underrepresented group can fully understand and appreciate. Katie Jensen , Associate VP of Insights & Analytics at University…
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November 1, 2022
How to Articulate Distinctiveness: Making Your Small School Stand Out
Marketing can be a difficult proposition for small institutions in higher ed, but intentional collaboration with vendors and other schools can add incredible value to their brand. Dr. Nathan Long , President of Saybrook University , gave us the secret sauce on how they found partners who helped double their…
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October 25, 2022
Tugging the Heartstrings with Emotive Storytelling
Whether you’re a small faith-based college or one of the largest schools in the country, immersive storytelling is a powerful marketing tool. First-hand authentic accounts of student culture, the classroom, and your faculty give recruits exclusive insight into your school’s vision. Terri Hughes, Director Of Communications at Michigan State University…
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October 18, 2022
The Million Dollar Question: Our Aspirational Branding Follow-Up
A few months ago, we spoke with Shauna Davis and Mary Laphen Pope from the Lumina Foundation. They provided an overview of their Million Dollar Community College Challenge and explained why assisting community colleges with branding and marketing is so important. Shauna and Mary return for this follow-up episode along…
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October 11, 2022
Video QR Codes: Sticky Notes for the TikTok Generation
QR codes have made a furious comeback in business circuits over the last couple of years. The folks at spokenote saw a unique opportunity for marketers: embed QR codes with personalized videos for a targeted audience. We spoke with spokenote’s CEO, John Weschler, and CMO, Mike Harmon, about the potential…
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October 4, 2022
The Problem With University Rankings
University rankings play a big part in where a prospective student chooses to go to school, but most rankings focus on prestige and what other peers of institutions think of each other rather than the influence the university is making on the students and alumni. Dr. Jed Macosko is the…
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September 27, 2022
Saving Face and Doing Campus Photography Right
Many marketers struggle to keep track of photo and video assets on campus, but with the proper techniques, you can implement a campus photography program that can enhance the experience of your university. Cindi Farmer is the Director of Strategic Marketing and Communication at Arizona State University. Cindi manages teams…
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September 20, 2022
Purpose Driven Marketing Through Brand Storytelling
The most important part of storytelling in higher education is creating stories where students can easily insert themselves and be an active participant. Chad Wilson is the Vice President and Executive Creative Director of Marketing at Grand Canyon Education, an education service company that provides an array of support…
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September 13, 2022
Making the Case for a Liberal Arts Education
The liberal arts education has evolved. Students not only need skills developed from classic education subjects for career readiness but also to be able to continuously adjust as the world around them changes. They need the ability to learn how to learn. Dr. Lake Lambert began his tenure as the…
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September 6, 2022
How To Market a University with Teresa Flannery
While there are common elements across marketing (the 4 P’s), higher education marketing presents some unique challenges with the diversity of audiences, the buying cycle, and the customer journey. Today we welcome Teresa Flannery to talk about her book, How to Market a University. In this episode, Teresa unpacks the…
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