The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
April 21, 2026
Big Announcements about the Summer
Zach Coffin is excited to share some big news with you as The Higher Ed Marketer approaches its 250th episode! We celebrate our co-host Troy Singer and his transition into a new industry. Troy, you will be deeply missed and we are forever grateful for you. There are big plans…
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April 14, 2026
Breaking Silos: Aligning Academics, Enrollment, and Innovation
Silos are one of the biggest barriers to growth in higher education, yet they persist across academics, enrollment, and marketing. Dale Lemke, Vice President of Academic Affairs at Tabor College, brings a refreshing, collaborative perspective shaped by experience in both faculty and leadership roles. He shares how institutions can move…
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April 7, 2026
Why Higher Ed Leaders Must Think Like CEOs
Deep Gratitude for Troy Singer: Bart has an important announcement. Our beloved co-host Troy Singer is stepping into a new opportunity after nearly six years and almost 250 episodes of co-hosting The Higher Ed Marketer podcast. Bart and the entire team at The Higher Ed Marketer are beyond grateful for…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
May 31, 2022
Collaborative Conversations Create Creative Solutions
Higher ed marketing is a constantly evolving industry. From the early days of MySpace to connecting with prospects on WhatsApp today, the need for continuous learning is paramount. In this episode, Stephanie Geyer, Director of Digital Strategy and Innovation at the University of Montana, shares how she has watched and…
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May 24, 2022
Being Competitive With Bold Marketing
A small liberal arts college education comes with many benefits, but most also come with an expensive price tag. Does it have to be that way? In this episode, Dr. Scott Feller, President at Wabash College, shares how to provide an elite education without an elite price tag. Dr. Feller…
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May 17, 2022
Fluid Communications Build Better Relationships
Since the beginning of the COVID-19 pandemic, international student applications have more than tripled, but the way to market to international students has significantly changed. In this episode, Christian DiGregorio, Director of International Recruitment at York College of Pennsylvania, speaks to the new ways to successfully connect with and build…
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May 10, 2022
The Steep Cost of Disregarding Transparency in Tuition
We talk with a lot of guests about college admissions from the higher ed perspective, but what can we learn from having the conversation from a secondary school angle? In this episode, Chris Cleveland, Principal at Wesleyan School, shares his perspective on how colleges can transparently and effectively market themselves…
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May 3, 2022
Supporting Individual Success Through Community
Student retention and graduation rates are common concerns in higher education. How do we improve the experiences of students, therefore increasing their future successes in life? In this episode, Dr. Larry Johnson, College President at Guttman Community College CUNY, walks us through the unique model of Guttman Community College and…
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April 26, 2022
Diversify Classrooms Through Authentic Messaging
Finding your perfect prospective student will increase your enrollment numbers. How do you find your perfect student? In this episode, Tim Bohling, Chief Marketing and Graduate Enrollment Officer at University of Notre Dame – Mendoza College of Business, joins the show to talk about how an authentic brand narrative paired…
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April 19, 2022
One-of-a-Kind: Marketing the Uniqueness of Your School
What sets your school apart from others? It’s a useful thing to know. You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract prospective students. In this episode, Lindsay Nyquist, Director of Marketing and Communications at Fort Lewis College, joins the…
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April 12, 2022
Leadership Lessons: Clarify Vision & Tell Authentic Stories
An essential part of a leader’s job is setting a grand vision for the organization and imbuing its people with a shared purpose. That goes for any organization, whether it be a church or a higher ed institution. Dr. Mark Jobe, President at Moody Bible Institute, has experience leading both.…
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April 5, 2022
Social Media Strategies: How to Go Viral Like an Influencer
What do you do when your family has a combined height of nearly 36 feet? You become social media superstars. That’s the journey of Rob Clark, Content Creator and Founder of That Tall Family. With over 1 BILLION views and nearly 1.4 million followers since March of 2021, Rob and…
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March 29, 2022
Bridging the Gap Between Higher Ed & High Schools in Disadvantaged Areas
College access is an issue in this country. Many potential students simply don’t believe higher education is within reach. It’s this inaccessibility and the lack of awareness of educational opportunities that is one of the leading causes of the declining perception of the value of higher ed. Sujoy Roy, CEO…
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