The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more. 

Recent Episodes

Behind the Microphone

March 11, 2025

The Evolution of the Chief Revenue Officer and Enrollment

Season 6, Episode 197 Too often in higher ed, finance, marketing, and enrollment teams operate in silos, creating roadblocks to sustainable growth. Steven Rutt, Chief Revenue Officer at Abilene Christian University, joins us to break down why alignment between these teams is crucial—and how to make it happen. In this…
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March 4, 2025

Your First 90 Days as CMO

Session 6 – Episode 196 In this episode of The Higher Ed Marketer, Bryce Hoffman, VP and Chief Marketing & Communications Officer at Worcester Polytechnic Institute (WPI), shares insights from his transition into the CMO role and the evolving landscape of higher ed marketing. He reflects on generational shifts in…
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February 25, 2025

Inside the Enrollment Playbook: Data, Strategy, and Bold Moves

Season 6 – 195 How can colleges adapt to shifting demographics and enrollment challenges? In this episode, we sit down with Jeremy Taylor, Vice President of Enrollment Management at Defiance College, to explore innovative strategies for attracting and retaining students. Jeremy shares how understanding market dynamics, leveraging data, and aligning…
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Bart
Caylor

President & Founder
Troy
Singer

Digital Marketing
Specialist
March 30, 2021

Using your Distinctiveness as a Selling Point

When you’re not a large public university, you have to market yourself in a different way. Especially if you’re a faith-based institution, a single-sex college, or even an HBCU, you’ve got to set yourself apart from the rest of the field. You’ve got to be distinctive as a selling point…
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March 23, 2021

Building Stronger Relationships Using Data w/ JP Spagnolo

Marketing revolves around relationships. And the best way to strengthen those relationships and connect with prospects on a deeper level is through data. In this episode, JP Spagnolo, VP of Strategic Enrollment Management and Marketing at Capital University, joins the podcast to share how building relationships through data helps craft…
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March 16, 2021

Enrollment Marketing: How to Leverage a Mascot Program

Butler University has a unique target audience for one of their marketing campaigns — the pets of prospective students. Kristi Lafree, Director of Enrollment Marketing at Butler University, joins the podcast to talk about how the marketing team is finding innovative ways to use Blue, Butler’s very own 65-lb English…
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March 9, 2021

Creating an Adaptable Brand Promise in the Age of Social Media

On today’s episode, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented, chat with Deedie Dowdle, Vice President for Communications and Marketing at DePauw University about: – Working internally to create university marketing campaigns – Creating a brand promise that captures…
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March 2, 2021

How a Multi-Platform CRM can Drive Marketing Insights

On today’s episode, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented, have a conversation with Jeurell Smith, Institutional Data Analyst at Otterbein University about: – How to lead multi-platform CRM integration at your university – Benefits of syncing your data…
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February 23, 2021

From TikTok to Print Ads: Innovative Marketing in Higher Education

Marketing has never been more important for institutions than it is right now. How are you able to recruit prospective students during a pandemic? How do the ways you communicate to parents and students differ during this time? These questions and more are answered on this episode of The Higher…
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February 9, 2021

Driving Affinity Through Innovative Marketing at Universities

From the private sector to Purdue, Ethan Braden has already created a legacy that university marketers across the U.S. admire. On today’s episode, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented talk with Ethan Braden, Senior Vice President of Marketing…
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February 9, 2021

The Higher Ed Marketer Origin Story

The Higher Ed Marketer explores the incredible accomplishments colleges and universities across the world see when creativity meets execution. On today’s episode, Kelsey Kohrs, Producer at Sweet Fish Media, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented introduce The Higher…
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