The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
April 29, 2025
Forged in Crisis: How Higher Ed Leaders Turn Adversity into Strength
Season 6 – Episode 204 In this episode, Dr. Gayle D. Beebe, President of Westmont College, joins us for a candid conversation about leading through adversity and staying anchored in mission when everything feels uncertain. Drawing from more than 30 years in higher education — and nearly two decades as…
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April 22, 2025
Scaling AI in Higher Ed – Lessons from ASU’s AI Integration
Season 6 – Episode 203 In this episode, we sit down with Tina Miller from Arizona State University to explore how ASU is boldly embracing AI—not just as a tool, but as a campus-wide transformation strategy. We also dig into their groundbreaking partnership with OpenAI and the creation of ChatGPT…
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April 15, 2025
Crisis Communication Strategies for Universities
Season 6 – Episode 202 Is your university truly prepared for a crisis—and is that plan ready to activate when it matters most? In this conversation, Mike Thomas, Vice President for Integrated Marketing Communications at Pepperdine University, explores the vital role of gratitude, crisis communication, and the Emergency Operations Committee…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
August 17, 2021
Omni-Channel Platforms: Automate & Personalize Your Marketing
The marketing process for higher education is characterized by a substantial level of customer interaction. Omni-channel platforms can help you cut through the clutter by automating many of those brand touches. To tell you more about how to leverage automation and personalization in omni-channel platforms, we invited two experts from…
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August 10, 2021
The 5 Steps of Storytelling at Notre Dame w/ Jim Small
Storytelling is arguably the most powerful form of communication. The art of crafting a story that creates a desire to do something is more straightforward than you’d think. Our guest today uses a five-step process, and you can, too. In this episode, we interview Jim Small, Associate Vice President for…
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July 13, 2021
Breathing Life into Higher Education w/ Experiential Storytelling
With the shift to online schooling and a decrease in enthusiasm for liberal arts, it’s more important than ever to emphasize how the story told by in-person higher ed impacts a student’s life more than any other learning experience: critical thinking skills that can be used in any profession; a…
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July 6, 2021
Transition, Reaction, & Tapping Student Expertise w/ Mary Barr
Marketers know that there’s always something to learn during a transition. Rather than sticking rigidly to the strategy that no longer applies, marketers — especially higher ed marketers — must embrace being reactive and open-minded toward transition. In this episode, we interview Mary Barr, CMO at Ball State University, about…
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June 29, 2021
Proven Strategies to Help the Next Generation Thrive w/ Mark McCrindle
Generation Z is sitting in your classroom right now. Next up? Generation Alpha — the children of the Millennials. Alphas constitute the largest generation in history. They’re highly digitally supplied, formally educated, and materially in doubt. …And they’re about to come to your college’s recruitment office. Mark McCrindle, Founder and…
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June 22, 2021
Finding Unique Identifiers: Marketing & Small Colleges w/ Dan Sanchez
With so many competing small colleges, it’s important to highlight what makes a specific college special. Whether it be ocean front property, close to the mountains, or offering a special major, the unique characteristics can make all the difference. Dan Sanchez, Director of Audience Growth at SweetFish Media and formerly…
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June 15, 2021
Our Top Ten Tips from Ten Extraordinary Episodes
Whether you’re brand new to listening, or have been here since the beginning, you don’t have to search for the best nuggets of information… because they’re all in this episode, hand selected for you! In this episode of The Higher Ed Marketer, Troy Singer, Senior Account Executive at Think Patented,…
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June 8, 2021
Accessible Admissions Starts with Reducing Friction
When you’re looking at changing the “way we’ve always done it,” you’re working to remove barriers and ultimately move your organization forward. Being able to then communicate change as an advantage to both prospective students and internal stakeholders is a challenge. But it’s an important one for driving growth. In…
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June 1, 2021
Why You Should Be Outcome-Oriented in Community College Marketing
Marketing for community colleges has long focused on affordability and transferability. But in this episode, Jeffrey Fanter, VP Marketing & Communications at Ivy Tech Community College, explains why community colleges should establish that they are not just launching pads for an education, but also launching pads for a career as…
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May 25, 2021
Dog Tours & Tik-Tok Sessions: Getting Creative with College Tours
COVID has hit higher education recruiting hard. People have spent so much time on Zoom calls that colleges and universities are having to get far more creative than just hosting a Zoom webinar in place of a college tour. Pair that with the reduced travel for recruitment, ACT and SAT…
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