The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more. 

Recent Episodes

Behind the Microphone

June 25, 2025

Building Spiritual Infrastructure: Minder of the Mission

The Faith Leaders Mini-Series (4 of 4) In the last episode of the Higher Ed Marketer podcast’s Faith Leaders Series we speak with Dondi Costin, president of Liberty University, about the intersection of Christian faith and higher education. They discuss the importance of leadership in maintaining the mission of the…
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June 17, 2025

Affordable Faith: Rethinking the Cost and Impact of Christian Higher Ed

Faith Leaders Mini-Series – Episode 208 (3 of 4) In this special mini-series, Bart Caylor and Zach Coffin (VP of The Higher Ed Marketer and Pastor) explore the intersection of faith and higher education. Each week they engage in meaningful conversations with Christian higher ed leaders from across the country.…
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June 10, 2025

The Calling to Recruit: Why Faith Still Matters in Higher Ed Marketing

Faith Leaders Mini-Series – Episode 207 (2 of 4) In this special mini-series, Bart Caylor and Zach Coffin (VP of The Higher Ed Marketer and Pastor) explore the intersection of faith and higher education. Each week they engage in meaningful conversations with Christian higher ed leaders from across the country.…
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Bart
Caylor

President & Founder
Troy
Singer

Digital Marketing
Specialist
October 26, 2021

Student Success = Institution Success

Higher education is like marriage. Once you’re hitched, if you stop investing in the relationship, you can’t be surprised if it doesn’t last.  Student success needs to be the constant, single focus of higher ed marketers to attract the right-fit students who will both stay and succeed.   In this episode,…
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October 12, 2021

How to Improve Your Institution’s Inclusion Marketing

Think about your last webinar (or virtual lecture or virtual campus tour). Did you provide captioning? Did you optimize the captioning for Deaf participants? Did you make it clear to all participants that you were providing this service?  Unless all three answers were yes, you need to make your marketing…
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September 28, 2021

Small University Presidents: Build Your Social Media Presence

Big universities have the luxury of spending $1M per year only on advertising. For smaller universities, that’s close to a tenth of our entire operating budget. But all universities have the exact same access to social media platforms. When a university president starts amplifying stories about the institution, think of…
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September 21, 2021

Authenticity: Aligning the Online Message w/ the On-Campus Feel

A university website is often families’ first look into the university itself. If you haven’t updated your website in three, six, or twelve months, then you aren’t being authentic online. In this episode, we interview Donnell Wiggins , Associate VP for Strategic Enrollment Management & Dean of Admission at University…
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September 14, 2021

Message Creation w/ the Caylor Solutions Team

How do you create upwards of 150 pieces of deliverables for a traditional undergrad campaign designed for enrollment that ranges from direct mail to automation? We wanted to show you behind the curtain, so to speak, at Caylor Solutions by highlighting the leadership team after their stellar accomplishment on a…
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August 31, 2021

Video Messages for Engagement w/ Gen Z Students & Families

We all have an internet connection with several high quality cameras within arm’s reach. The only thing keeping us from sending video communications is our human vulnerability. Sending a personalized video message is a way to become more human and more real to the people we are trying to impact…
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August 24, 2021

Be Like Disney: Reimagining Campus Visits w/ Dr. Tony Turner

Disney is renowned for creating a magical experience for each and every guest. Institutions who focus on creating a unique VIP experience for individuals and families on campus visits will build a meaningful and lasting connection. In this episode, we interview Dr. Tony Turner , Vice President of Enrollment and…
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August 17, 2021

Omni-Channel Platforms: Automate & Personalize Your Marketing

The marketing process for higher education is characterized by a substantial level of customer interaction. Omni-channel platforms can help you cut through the clutter by automating many of those brand touches. To tell you more about how to leverage automation and personalization in omni-channel platforms, we invited two experts from…
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August 10, 2021

The 5 Steps of Storytelling at Notre Dame w/ Jim Small

Storytelling is arguably the most powerful form of communication. The art of crafting a story that creates a desire to do something is more straightforward than you’d think. Our guest today uses a five-step process, and you can, too. In this episode, we interview Jim Small, Associate Vice President for…
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July 13, 2021

Breathing Life into Higher Education w/ Experiential Storytelling

With the shift to online schooling and a decrease in enthusiasm for liberal arts, it’s more important than ever to emphasize how the story told by in-person higher ed impacts a student’s life more than any other learning experience: critical thinking skills that can be used in any profession; a…
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