The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
May 27, 2025
Faith Leaders Mini-Series Next Week
We’re thrilled to announce the Faith Leaders Mini Series—a special four-week series of episodes focused on the unique opportunities, challenges, and innovations within Christian higher education. Hosted by Bart Caylor and joined by guest co-host Zach Coffin, VP of The Higher Ed Marketer, this series features conversations with influential leaders…
Episode Page
May 20, 2025
Lessons from a Rookie VP Navigating Higher Education Marketing: Endurance, Storytelling, and Enrollment
In this conversation, Jeff Salyer, shares insights from his recent transition into Vice President for Enrollment and Marketing at Lee University. He draws parallels between ultra running and the challenges of enrollment, emphasizing the need for effective communication and listening to stakeholders. Jeff also highlights the significance of engaging with…
Episode Page
May 13, 2025
Next Week: What Higher Ed Marketing Can Learn from Ultra Running
Bonus Episode Alert 🚨We’re closing out Season 6 with something special. In next week’s bonus episode, Dr. Jeff Salyer—VP for Enrollment and Marketing at Lee University—joins us to talk about endurance, storytelling, and the future of student engagement. This short update from Zach Coffin, VP of The Higher Ed Marketer,…
Episode Page
Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
September 14, 2021
Message Creation w/ the Caylor Solutions Team
How do you create upwards of 150 pieces of deliverables for a traditional undergrad campaign designed for enrollment that ranges from direct mail to automation? We wanted to show you behind the curtain, so to speak, at Caylor Solutions by highlighting the leadership team after their stellar accomplishment on a…
Episode Page
August 31, 2021
Video Messages for Engagement w/ Gen Z Students & Families
We all have an internet connection with several high quality cameras within arm’s reach. The only thing keeping us from sending video communications is our human vulnerability. Sending a personalized video message is a way to become more human and more real to the people we are trying to impact…
Episode Page
August 24, 2021
Be Like Disney: Reimagining Campus Visits w/ Dr. Tony Turner
Disney is renowned for creating a magical experience for each and every guest. Institutions who focus on creating a unique VIP experience for individuals and families on campus visits will build a meaningful and lasting connection. In this episode, we interview Dr. Tony Turner , Vice President of Enrollment and…
Episode Page
August 17, 2021
Omni-Channel Platforms: Automate & Personalize Your Marketing
The marketing process for higher education is characterized by a substantial level of customer interaction. Omni-channel platforms can help you cut through the clutter by automating many of those brand touches. To tell you more about how to leverage automation and personalization in omni-channel platforms, we invited two experts from…
Episode Page
August 10, 2021
The 5 Steps of Storytelling at Notre Dame w/ Jim Small
Storytelling is arguably the most powerful form of communication. The art of crafting a story that creates a desire to do something is more straightforward than you’d think. Our guest today uses a five-step process, and you can, too. In this episode, we interview Jim Small, Associate Vice President for…
Episode Page
July 13, 2021
Breathing Life into Higher Education w/ Experiential Storytelling
With the shift to online schooling and a decrease in enthusiasm for liberal arts, it’s more important than ever to emphasize how the story told by in-person higher ed impacts a student’s life more than any other learning experience: critical thinking skills that can be used in any profession; a…
Episode Page
July 6, 2021
Transition, Reaction, & Tapping Student Expertise w/ Mary Barr
Marketers know that there’s always something to learn during a transition. Rather than sticking rigidly to the strategy that no longer applies, marketers — especially higher ed marketers — must embrace being reactive and open-minded toward transition. In this episode, we interview Mary Barr, CMO at Ball State University, about…
Episode Page
June 29, 2021
Proven Strategies to Help the Next Generation Thrive w/ Mark McCrindle
Generation Z is sitting in your classroom right now. Next up? Generation Alpha — the children of the Millennials. Alphas constitute the largest generation in history. They’re highly digitally supplied, formally educated, and materially in doubt. …And they’re about to come to your college’s recruitment office. Mark McCrindle, Founder and…
Episode Page
June 22, 2021
Finding Unique Identifiers: Marketing & Small Colleges w/ Dan Sanchez
With so many competing small colleges, it’s important to highlight what makes a specific college special. Whether it be ocean front property, close to the mountains, or offering a special major, the unique characteristics can make all the difference. Dan Sanchez, Director of Audience Growth at SweetFish Media and formerly…
Episode Page
June 15, 2021
Our Top Ten Tips from Ten Extraordinary Episodes
Whether you’re brand new to listening, or have been here since the beginning, you don’t have to search for the best nuggets of information… because they’re all in this episode, hand selected for you! In this episode of The Higher Ed Marketer, Troy Singer, Senior Account Executive at Think Patented,…
Episode Page
181-190 of 208