The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
June 16, 2026
The Future of Higher Ed Branding, Authenticity and Alumni Stories
Faith Leaders Mini-Series - Episode 250 (2 of 4)In this special mini-series, Bart Caylor explores the intersection of faith and higher education through conversations with influential Christian university leaders from across the country. Recorded live at the 2026 CCCU International Forum.___This week they are joined by Jason Cook, Vice President…
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June 9, 2026
Leading with Priorities, Prayer, and Mission Clarity
Faith Leaders Mini-Series - Episode 249 (1 of 4)In this special mini-series, Bart Caylor explores the intersection of faith and higher education through conversations with influential Christian university leaders from across the country. Recorded live at the 2026 CCCU International Forum, each episode highlights how faith-driven leadership is shaping the…
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June 2, 2026
A Summer Preview of the 2026 Faithful Leaders Series
One of The Higher Ed Marketer's most anticipated annual series is back. In this special summer preview, Zach Coffin shares what listeners can expect from the 2026 Faithful Leaders Series, recorded live at the CCCU International Forum in Dallas. This year's series explores leadership, institutional clarity, enrollment challenges, and the…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
June 1, 2021
Why You Should Be Outcome-Oriented in Community College Marketing
Marketing for community colleges has long focused on affordability and transferability. But in this episode, Jeffrey Fanter, VP Marketing & Communications at Ivy Tech Community College, explains why community colleges should establish that they are not just launching pads for an education, but also launching pads for a career as…
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May 25, 2021
Dog Tours & Tik-Tok Sessions: Getting Creative with College Tours
COVID has hit higher education recruiting hard. People have spent so much time on Zoom calls that colleges and universities are having to get far more creative than just hosting a Zoom webinar in place of a college tour. Pair that with the reduced travel for recruitment, ACT and SAT…
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May 18, 2021
The Magic Is in the Messaging: Content Creation for Higher Ed Marketing
Content is where marketing is headed. How can marketers in higher education mass produce content that is relevant, applicable, and interesting to prospective students? In this episode of The Higher Ed Marketer, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented,…
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May 11, 2021
Campus Campaigns That Work: How to Include Donor Stories in Your Marketing
Earlier this year Kenyon College received a record-breaking $100 million gift from an anonymous donor. Kenyon’s marketing department was then faced with the challenge of how to tell the story of this generous anonymous donor while also explaining why gifts at every level are important. In this episode of The…
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May 4, 2021
More Than Just Words: How Your Marketing Strategy Can Promote Equity
Those universities that prepared to go virtual and did it well are now reaping the benefits of the trust that they earned from parents and students. What sets those schools apart from others? In this episode of The Higher Ed Marketer, Bart Caylor, President & Founder at Caylor Solutions Inc,…
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April 27, 2021
Show, Don’t Tell: The Power of Video in Higher Ed Marketing
Small to medium sized colleges, a lot of them private, all experience the challenge of trying to differentiate from public and other private schools. This challenge makes it even more critical for colleges to align their marketing in a way that can impact the major driver of institutional revenue and…
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April 20, 2021
Messaging for the Individual: How Data Can Help You Create Engaging Stories (Part 2)
How do we help uncover and explain the most informative and persuasive information to prospective students? How do we tell stories that get them excited about education? We start by finding and utilizing data, analyzing that data, and then creating segmented marketing messages that will move the needle. In part…
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April 13, 2021
Messaging for the Individual: How Data Can Help You Create Engaging Stories (Part 1)
How do we help uncover and explain the most informative and persuasive information to prospective students? How do we tell stories that get them excited about education? We start by finding and utilizing data, analyzing that data, and then creating segmented marketing messages that will move the needle. Bart Caylor,…
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April 6, 2021
When Crisis Hits: Reputation Management in Higher Education
A single headline-making crisis can permanently alter how the public perceives your institution. In the face of a crisis, your reputation is on the line. How should you communicate a crisis to your stakeholders and how can you manage your reputation in the process? These questions and more are answered…
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March 30, 2021
Using your Distinctiveness as a Selling Point
When you’re not a large public university, you have to market yourself in a different way. Especially if you’re a faith-based institution, a single-sex college, or even an HBCU, you’ve got to set yourself apart from the rest of the field. You’ve got to be distinctive as a selling point…
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