The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
March 31, 2026
Launching a Brand New Website While Being New To Higher Education
What happens when a university website becomes a cluttered “junk drawer” instead of a clear, welcoming first impression? Paul Garner, Executive Director of Marketing and Communications at Western Carolina University, shares how his team transformed a confusing, overloaded website into a true digital front door that reflects the student experience…
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March 24, 2026
How Journalists Are Transforming Higher Ed Marketing
Drawing from their shared roots in journalism, Julia Ferrante and Rachel Colquitt reveal how storytelling, authenticity, and human connection are reshaping how institutions communicate, build trust, and inspire action in a rapidly changing landscape. Their conversation highlights how marketers can move beyond surface-level messaging to uncover deeper stories, create meaningful…
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March 17, 2026
Video First. Story Wins. Stop Avoiding Video.
Vince Slomsky, Assistant Vice President of Marketing and Brand at the University of South Florida, brings a journalist’s mindset to university marketing, blending storytelling, data, and video strategy to create content that resonates with modern audiences. From leveraging YouTube as a discovery engine to empowering students as creators, his approach…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
December 28, 2021
Finding Donors and a Shrinking Higher Education Market
It’s no secret: The market for higher education is shrinking. And whether that’s a seminary, graduate school, or a small private college, everyone is looking for ways to pull in more prospective students. One way in this post-pandemic era — hybrid virtual events. From Garrett-Evangelical Theological Seminary: Joe Emmick, Vice…
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December 21, 2021
Staying Ahead of the Next Big Thing in Higher Ed Marketing
There’s always going to be a “next big thing” in higher ed marketing. The important thing to remember is it’s not so much what that next big thing is that matters, it’s how you use it. John Drevs, Associate Vice President of Digital Marketing and Communications at Loyola University Chicago,…
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December 14, 2021
Big Data (& How Higher Ed Marketers Can Use It!)
There are thousands of marketers across a variety of industries that are leveraging big data to promote products and services, almost in real-time. But in higher ed marketing circles, many marketers are still wary of it. In many cases, a knowledge gap exists—they simply don’t know how it works. They…
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December 7, 2021
The Authenticity of Peer-to-Peer: Influencer Marketing in Higher Ed
Prospective students aren’t as responsive to websites, emails, and mailers as they used to be. These days, younger generations are looking more towards peer-to-peer input when making decisions about their college journey. That’s one reason why Biola University started tapping into the power of influencer marketing. In this episode, Lee…
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November 30, 2021
Mission-Fit Students: Graduate & Seminary Enrollment Marketing
There’s a degree of simplicity to enrollment marketing in the undergraduate world. The schools have the luxury of buying lists to recruit students. When it comes to grad school and seminary enrollment, it isn’t quite so easy. In this episode, we talk with Kevin Bish, VP of Enrollment Management and…
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November 23, 2021
You Need an App: Why a Website Isn’t Enough
The good news is that you do not need any coding knowledge at all to create a digital place that students have near-constant access to that also makes them feel connected to the university community. Here’s why you need an app. In this episode, we interview Jamie Giblett, Sales Manager…
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November 16, 2021
Talk Less, Listen More: The Story Behind the “Heroes Made Here”
When it comes to marketing leadership roles, it pays to speak less and listen more. Anna-Maja Dahlgren, Director of University Marketing at Loma Linda University, has embraced this philosophy throughout her marketing career, which began in healthcare before transitioning to higher ed. It was this commitment to listening that led…
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November 9, 2021
How Schools Are Succeeding w/ One-to-One Video & Tik Tok
What’s the best way to garner the attention and interest of Gen Z? It’s communicating with them through the channels and mediums that they prefer. Right now, that’s one-to-one video communication. In fact, the schools that have adopted one-to-one video communications are seeing up to 10 times more engagement from…
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November 2, 2021
Tribe, Community, Belonging, Trust: Leveraging Peer-to-Peer Connection
Students don’t actually want technology to replace all human connection. What prospects do want is one-to-one relationships with student ambassadors who will tell them what the institution is really like and help create a sense of belonging even before admission. In this episode, we interview Diego Fanara , Cofounder &…
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October 26, 2021
Student Success = Institution Success
Higher education is like marriage. Once you’re hitched, if you stop investing in the relationship, you can’t be surprised if it doesn’t last. Student success needs to be the constant, single focus of higher ed marketers to attract the right-fit students who will both stay and succeed. In this episode,…
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