The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
March 3, 2026
Identity, AI and the Enrollment Advantages
A return home, a thriving enrollment team, and a bold vision for serving the Central Valley. Amanda Slaughter joins the podcast live from the CCCU International Forum to share why Fresno Pacific University is leaning into its identity as its greatest enrollment advantage. At a time when many institutions are…
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February 24, 2026
Why US News Rankings Still Matter in an AI-Driven College Search
As college search behavior shifts under the weight of AI, generative search, and growing skepticism about traditional signals, one question keeps surfacing for higher ed leaders. Do rankings still matter? In this conversation, Nate Mouttet of U.S. News and World Report unpacks the evolution of college rankings, the methodology behind…
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February 17, 2026
Breaking Down Silos and Telling More Human Stories in Higher Ed
Higher education is filled with meaningful work, but too often the stories that bring it to life stay hidden behind silos, safe messaging, and internal complexity. Kristen Eaton, Interim Vice President of External Relations at the University of Maine at Augusta, joins the podcast to share what she has learned…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
November 30, 2021
Mission-Fit Students: Graduate & Seminary Enrollment Marketing
There’s a degree of simplicity to enrollment marketing in the undergraduate world. The schools have the luxury of buying lists to recruit students. When it comes to grad school and seminary enrollment, it isn’t quite so easy. In this episode, we talk with Kevin Bish, VP of Enrollment Management and…
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November 23, 2021
You Need an App: Why a Website Isn’t Enough
The good news is that you do not need any coding knowledge at all to create a digital place that students have near-constant access to that also makes them feel connected to the university community. Here’s why you need an app. In this episode, we interview Jamie Giblett, Sales Manager…
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November 16, 2021
Talk Less, Listen More: The Story Behind the “Heroes Made Here”
When it comes to marketing leadership roles, it pays to speak less and listen more. Anna-Maja Dahlgren, Director of University Marketing at Loma Linda University, has embraced this philosophy throughout her marketing career, which began in healthcare before transitioning to higher ed. It was this commitment to listening that led…
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November 9, 2021
How Schools Are Succeeding w/ One-to-One Video & Tik Tok
What’s the best way to garner the attention and interest of Gen Z? It’s communicating with them through the channels and mediums that they prefer. Right now, that’s one-to-one video communication. In fact, the schools that have adopted one-to-one video communications are seeing up to 10 times more engagement from…
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November 2, 2021
Tribe, Community, Belonging, Trust: Leveraging Peer-to-Peer Connection
Students don’t actually want technology to replace all human connection. What prospects do want is one-to-one relationships with student ambassadors who will tell them what the institution is really like and help create a sense of belonging even before admission. In this episode, we interview Diego Fanara , Cofounder &…
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October 26, 2021
Student Success = Institution Success
Higher education is like marriage. Once you’re hitched, if you stop investing in the relationship, you can’t be surprised if it doesn’t last. Student success needs to be the constant, single focus of higher ed marketers to attract the right-fit students who will both stay and succeed. In this episode,…
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October 12, 2021
How to Improve Your Institution’s Inclusion Marketing
Think about your last webinar (or virtual lecture or virtual campus tour). Did you provide captioning? Did you optimize the captioning for Deaf participants? Did you make it clear to all participants that you were providing this service? Unless all three answers were yes, you need to make your marketing…
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September 28, 2021
Small University Presidents: Build Your Social Media Presence
Big universities have the luxury of spending $1M per year only on advertising. For smaller universities, that’s close to a tenth of our entire operating budget. But all universities have the exact same access to social media platforms. When a university president starts amplifying stories about the institution, think of…
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September 21, 2021
Authenticity: Aligning the Online Message w/ the On-Campus Feel
A university website is often families’ first look into the university itself. If you haven’t updated your website in three, six, or twelve months, then you aren’t being authentic online. In this episode, we interview Donnell Wiggins , Associate VP for Strategic Enrollment Management & Dean of Admission at University…
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September 14, 2021
Message Creation w/ the Caylor Solutions Team
How do you create upwards of 150 pieces of deliverables for a traditional undergrad campaign designed for enrollment that ranges from direct mail to automation? We wanted to show you behind the curtain, so to speak, at Caylor Solutions by highlighting the leadership team after their stellar accomplishment on a…
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