The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more. 

Recent Episodes

Behind the Microphone

May 27, 2025

Faith Leaders Mini-Series Next Week

We’re thrilled to announce the Faith Leaders Mini Series—a special four-week series of episodes focused on the unique opportunities, challenges, and innovations within Christian higher education. Hosted by Bart Caylor and joined by guest co-host Zach Coffin, VP of The Higher Ed Marketer, this series features conversations with influential leaders…
Episode Page
May 20, 2025

Lessons from a Rookie VP Navigating Higher Education Marketing: Endurance, Storytelling, and Enrollment

In this conversation, Jeff Salyer, shares insights from his recent transition into Vice President for Enrollment and Marketing at Lee University. He draws parallels between ultra running and the challenges of enrollment, emphasizing the need for effective communication and listening to stakeholders. Jeff also highlights the significance of engaging with…
Episode Page
May 13, 2025

Next Week: What Higher Ed Marketing Can Learn from Ultra Running

Bonus Episode Alert 🚨We’re closing out Season 6 with something special. In next week’s bonus episode, Dr. Jeff Salyer—VP for Enrollment and Marketing at Lee University—joins us to talk about endurance, storytelling, and the future of student engagement. This short update from Zach Coffin, VP of The Higher Ed Marketer,…
Episode Page
All Episodes
Bart
Caylor

President & Founder
Troy
Singer

Digital Marketing
Specialist
March 30, 2021

Using your Distinctiveness as a Selling Point

When you’re not a large public university, you have to market yourself in a different way. Especially if you’re a faith-based institution, a single-sex college, or even an HBCU, you’ve got to set yourself apart from the rest of the field. You’ve got to be distinctive as a selling point…
Episode Page
March 23, 2021

Building Stronger Relationships Using Data w/ JP Spagnolo

Marketing revolves around relationships. And the best way to strengthen those relationships and connect with prospects on a deeper level is through data. In this episode, JP Spagnolo, VP of Strategic Enrollment Management and Marketing at Capital University, joins the podcast to share how building relationships through data helps craft…
Episode Page
March 16, 2021

Enrollment Marketing: How to Leverage a Mascot Program

Butler University has a unique target audience for one of their marketing campaigns — the pets of prospective students. Kristi Lafree, Director of Enrollment Marketing at Butler University, joins the podcast to talk about how the marketing team is finding innovative ways to use Blue, Butler’s very own 65-lb English…
Episode Page
March 9, 2021

Creating an Adaptable Brand Promise in the Age of Social Media

On today’s episode, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented, chat with Deedie Dowdle, Vice President for Communications and Marketing at DePauw University about: – Working internally to create university marketing campaigns – Creating a brand promise that captures…
Episode Page
March 2, 2021

How a Multi-Platform CRM can Drive Marketing Insights

On today’s episode, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented, have a conversation with Jeurell Smith, Institutional Data Analyst at Otterbein University about: – How to lead multi-platform CRM integration at your university – Benefits of syncing your data…
Episode Page
February 23, 2021

From TikTok to Print Ads: Innovative Marketing in Higher Education

Marketing has never been more important for institutions than it is right now. How are you able to recruit prospective students during a pandemic? How do the ways you communicate to parents and students differ during this time? These questions and more are answered on this episode of The Higher…
Episode Page
February 9, 2021

Driving Affinity Through Innovative Marketing at Universities

From the private sector to Purdue, Ethan Braden has already created a legacy that university marketers across the U.S. admire. On today’s episode, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented talk with Ethan Braden, Senior Vice President of Marketing…
Episode Page
February 9, 2021

The Higher Ed Marketer Origin Story

The Higher Ed Marketer explores the incredible accomplishments colleges and universities across the world see when creativity meets execution. On today’s episode, Kelsey Kohrs, Producer at Sweet Fish Media, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented introduce The Higher…
Episode Page

201-208 of 208