The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
December 2, 2025
Stewarding a Legacy Brand in a Modern Higher Ed Landscape
What does it look like to lead marketing and strategy at an institution that spans education, media, and publishing? Sam Choy of Moody Bible Institute shares how he’s navigating brand evolution, cross-departmental leadership, and institutional clarity in the context of a nearly century-old Christian brand. With experience in corporate marketing…
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November 25, 2025
Leading Through Systems, Stewardship, and Strategic Alignment
How do you lead with clarity when your work stretches across departments and expectations? Erick Klein, VP for Enrollment and Marketing at the University of Northwestern, St. Paul, shares the systems and habits that help him coach intentional teams, protect margin, and keep mission at the center. He explains how…
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November 18, 2025
4 Big Things for 2026
A short update from Zach Coffin sharing four important things happening inside The Higher Ed Marketer. 4 Big Things Special Episode Dec 9th – Bart sits down with Troy and Zach to look into 2026 and what trends he sees coming in marketing in 2026. It’s not all AI. Caylor…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
February 1, 2022
How to Leverage Student-Produced, Authentic Content
Sometimes when marketers get all gung-ho about creating work, especially content that looks “professional,” it can blur the authenticity of the message. Members of Gen Z (who have highly sensitive BS filters) can prefer content that’s imperfect. In this episode, we spoke with Nate Jorgensen, Director of Marketing and Communications…
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January 25, 2022
The 5 Elements of an Effective Fundraising Case Statement
When creating a fundraising plan for your institution, the very first step is developing your fundraising case for support. Bill Stanczykiewicz is the Senior Assistant Dean for External Relations and the Director of the Fundraising School at IU Lilly Family School of Philanthropy, which is the world’s only school on…
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January 18, 2022
Solving For the Right Things in the Right Way: IU Strategies to Retain Students
Even at a small college, the risk of becoming siloed is high. At a large school with multiple campuses, it’s crucial to emphasize clarity of vision. Without it, employees will go rogue trying to solve the problems in front of them. We speak with Eleanor Berman, Chief Marketing Officer at…
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January 11, 2022
The Evolution of University Websites: Becoming Adaptable
It’s hard to imagine, but some universities needed convincing before integrating a school website in the 1990s. Fast forward to today, not only is a school website essential, but requires a superior level of content, keywords, and consistent updates if you hope to differentiate yourself. We speak with Cam Tracy,…
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January 4, 2022
How To Win The Loyalty of Your Students w/ Exceptional University Offerings
With all universities vying for students, creating value through exceptional experiences and differentiated offerings is the only way to stand out. And our guest is here to share exactly how his university has achieved this time and time again. Ethan Braden, Senior Vice President of Marketing and Communications at Purdue…
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December 28, 2021
Finding Donors and a Shrinking Higher Education Market
It’s no secret: The market for higher education is shrinking. And whether that’s a seminary, graduate school, or a small private college, everyone is looking for ways to pull in more prospective students. One way in this post-pandemic era — hybrid virtual events. From Garrett-Evangelical Theological Seminary: Joe Emmick, Vice…
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December 21, 2021
Staying Ahead of the Next Big Thing in Higher Ed Marketing
There’s always going to be a “next big thing” in higher ed marketing. The important thing to remember is it’s not so much what that next big thing is that matters, it’s how you use it. John Drevs, Associate Vice President of Digital Marketing and Communications at Loyola University Chicago,…
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December 14, 2021
Big Data (& How Higher Ed Marketers Can Use It!)
There are thousands of marketers across a variety of industries that are leveraging big data to promote products and services, almost in real-time. But in higher ed marketing circles, many marketers are still wary of it. In many cases, a knowledge gap exists—they simply don’t know how it works. They…
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December 7, 2021
The Authenticity of Peer-to-Peer: Influencer Marketing in Higher Ed
Prospective students aren’t as responsive to websites, emails, and mailers as they used to be. These days, younger generations are looking more towards peer-to-peer input when making decisions about their college journey. That’s one reason why Biola University started tapping into the power of influencer marketing. In this episode, Lee…
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November 30, 2021
Mission-Fit Students: Graduate & Seminary Enrollment Marketing
There’s a degree of simplicity to enrollment marketing in the undergraduate world. The schools have the luxury of buying lists to recruit students. When it comes to grad school and seminary enrollment, it isn’t quite so easy. In this episode, we talk with Kevin Bish, VP of Enrollment Management and…
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