The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
July 7, 2026
NextGrad Summer Series Preview
This summer series of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every…
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June 30, 2026
Being Distinct in a Crowded Market
Faith Leaders Mini-Series - Episode 252 (4 of 4)In this special mini-series, Bart Caylor explores the intersection of faith and higher education through conversations with influential Christian university leaders from across the country. Recorded live at the 2026 CCCU International Forum.___Dr. Drew Flamm, President of Grace College and Grace Theological…
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June 23, 2026
Becoming President of Your Alma Mater
Faith Leaders Mini-Series - Episode 251 (3 of 4)In this special mini-series, Bart Caylor explores the intersection of faith and higher education through conversations with influential Christian university leaders from across the country. Recorded live at the CCCU International Forum, each episode highlights how faith-driven leadership is shaping the future…
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Bart
Caylor
Caylor
President & Founder
April 11, 2023
Authentic Automation: Leveraging SMS Texting to Engage With Lead
As regenerative AI takes the marketing world by storm, enrollment marketing teams continue to look for ways to boost engagement with prospective students. David Tal, Co-founder and CEO of Verse.io, suggests there’s a straightforward solution to getting your school’s message to student leads — and it’s already sitting in their…
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April 4, 2023
Take Your Voice Back: Being Change Agents in Higher Ed Marketing
Higher ed marketers often get so caught up in promotion that they take a backseat in developing the other core components of their school’s brand. But as Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas - Little Rock, pointed out, marketers have the power to be…
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March 28, 2023
Speak With One Voice: Getting Students Involved in Enrollment Marketing
Enrollment marketing teams face new challenges every day as they work tirelessly to attract prospective students. Despite those obstacles, Teresa MacGregor, VP of Enrollment Management at Jacksonville University, and her colleagues are celebrating increased first-time enrollment at their school. And it’s not just because of the campus’s beachfront view. They…
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March 21, 2023
Design Planning: Build a Framework Around Your School’s Identity
The compounding effects of the pandemic and the Great Resignation have left a lot of schools looking for answers. Design planning may be just the solution colleges and universities need to get a broad perspective of their marketing constraints in 2023 and beyond. That’s because, as Errol Wint, Founder of…
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March 21, 2023
Design Planning: Build a Framework Around Your School’s Identity
The compounding effects of the pandemic and the Great Resignation have left a lot of schools looking for answers. Design planning may be just the solution colleges and universities need to get a broad perspective of their marketing constraints in 2023 and beyond. That’s because, as Errol Wint, Founder of…
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March 14, 2023
Shaping Community: How Gen Z Students Are Leading the Way in DEI
DEI — diversity, equity, and inclusion — is top-of-mind across marketing channels, not just higher education. That’s because as Gen Z starts to leave school and filter into the workforce, they’re leading the charge of reshaping our culture through a lens of empathy. As Gabrielle Gambrell, adjunct professor at NYU…
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March 7, 2023
The Demographic Enrollment Cliff: Forecasting the Great Dropoff
The proof is in the data pudding: higher education is racing towards a demographic enrollment cliff over the next few decades. Be it due to ethnic, lifestyle, or regional indicators, hundreds of colleges and universities could be facing a long-term enrollment crisis. Tim Fuller, Founder of Fuller Higher Ed Solutions,…
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February 28, 2023
Audience-First Marketing: Understand How Students Discover Your School
Higher ed marketing teams often tout content as an asset, but does content that falls on deaf ears still make a sound? Without a consistent pipeline for their content, creators will suffer depreciating value in what is truly their most significant asset: their target audience. Kyle Campbell, Founder and Managing…
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February 21, 2023
An Audience of One: Make the Prospective Student the Hero of Their Story
As higher ed marketing teams look towards an unpredictable future injected with AI technology, one question is now on everyone’s mind: what qualifies as quality written content? Ann Handley, Chief Content Officer of MarketingProfs and best-selling author of Everybody Writes, believes it’s writing that inspires your reader and makes them…
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February 14, 2023
Audience-Centric Content: Building Relationships Through Engagement
Higher ed marketers all know the struggle of reaching target audiences, but real audience-centric content is in the eye of the beholder. With so many digital mediums to choose from, how can schools know that their brand messaging is what their audience is looking for? Jerra Toms, Director of Marketing…
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