The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
February 17, 2026
Breaking Down Silos and Telling More Human Stories in Higher Ed
Higher education is filled with meaningful work, but too often the stories that bring it to life stay hidden behind silos, safe messaging, and internal complexity. Kristen Eaton, Interim Vice President of External Relations at the University of Maine at Augusta, joins the podcast to share what she has learned…
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February 10, 2026
Boldness, Relationships, and the Heart of Fundraising Leadership
Terry Munday, former vice president for advancement at Indiana Wesleyan University, brings a candid and experience-driven perspective to the realities of fundraising and advancement leadership. Drawing from more than 35 years in higher education, Terry shares what he learned by sitting knee to knee with donors, navigating early career uncertainty,…
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February 3, 2026
Bart Caylor’s New Book For All Higher Ed Leaders: Know What You Don’t Know
Recorded live at the CCCU International Forum 2026 In this special episode, Zach Coffin sits down with Bart Caylor to dive into the heart of Bart’s brand-new book, Know What You Don’t Know. They discuss why marketing literacy is no longer optional for the C-suite and how leaders can stop…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
January 3, 2023
Consumable Content for a Human Audience – Search Engine Marketing Part 2
Search engine marketing is top-of-mind for most higher ed marketers, but it’s still a drastically underutilized marketing mechanism. In fact, according to our guest, Faton Sopa, co-founder and CEO of Manaferra, only three of the top ten websites that commonly show up from higher ed search terms are school websites.…
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December 27, 2022
Covering All the Angles in Lead Conversions – Search Engine Marketing Part 1
Search engine marketing is still considered a 21st-century mystery to many higher ed marketers. But the fact is that, with a solid content marketing strategy, any college or university can turn its website into an SEO darling. In part one of our interview with Faton Sopa, Cofounder and CEO of…
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December 20, 2022
Capturing Reality: Authentic Stories of Disability Students
Despite fifteen percent of the world’s population having a physical disability, the disability community of students is often an afterthought in DEI-focused higher ed marketing. While some schools have made massive strides in telling these students’ stories, many others could do so much more – and it starts with building…
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December 20, 2022
Automagic Customization: Personalizing the Regional School Website Experience
Imagine a personalized website experience that adapts in real-time to the home region of prospective students who visit your homepage. We’ve seen the potential of geocaching with popular mobile applications like Pokemon Go. What if you could employ similar technology to customize your school website’s visitor experience? Kyle Pucko, Owner…
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December 6, 2022
Easy to Apply, Hard to Ask: Addressing Your School Website’s Focus
Too often, colleges and universities put themselves on a pedestal on their school website’s homepage. Be it celebratory news stories, sporting events, or faculty profiles, higher ed institutions sometimes neglect the most important patrons of their website: prospective students. Bob Johnson, Ph. D. , Founder of Bob Johnson Consulting, LLC…
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November 29, 2022
More Than a Campus Logo: The Evolutionary Branding Process
Technology-driven solutions in branding are remarkable tools. But shiny gadgets can make it easy to lose sight of your higher ed marketing team’s ultimate goal: giving prospective students a quality value proposition. William Faust , Senior Partner and Chief Strategy Officer at Ologie , shares his insights on brand management…
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November 22, 2022
Empathic Storytelling: Identifying Appropriate Content for Your Audience
In higher ed marketing, it can be a struggle to understand who our target audience is and what their needs are. Sometimes, that means pausing and stepping back to make space so we can meet them where they are through empathic storytelling. Cutler Andrews , Senior Associate Vice President for…
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November 15, 2022
Multi-Generational Marketing: Customizing Your Value Proposition
As Generations Z and Alpha transition into the college student ranks, it is multi-generational marketing’s time to shine. Yet, as Jennifer McChord , Vice President of Enrollment & Marketing at Asbury University , tells us, traditional institutions tend to drag their feet when making big albeit necessary changes. Jennifer shares…
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November 8, 2022
The DEI Viewfinder: A Practical Tool for Highlighting Inclusion
Diversity, equity, and inclusion (DEI) is top-of-mind for many colleges and universities today. Marketing inclusive content in a respectful manner requires a unique perspective, one that marketers who don’t come from an underrepresented group can fully understand and appreciate. Katie Jensen , Associate VP of Insights & Analytics at University…
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November 1, 2022
How to Articulate Distinctiveness: Making Your Small School Stand Out
Marketing can be a difficult proposition for small institutions in higher ed, but intentional collaboration with vendors and other schools can add incredible value to their brand. Dr. Nathan Long , President of Saybrook University , gave us the secret sauce on how they found partners who helped double their…
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