The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
September 16, 2025
Turning Your Website Into a Recruitment Powerhouse
When Kesha Boyce Williams joined USC Upstate, she inherited an eight-year dream deferred: a much-needed website redesign. But rather than treat it as a technical update, she led with strategy, relationship-building, and storytelling to turn the university’s website into a true enrollment driver. In this episode, Kesha shares how strategic…
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September 9, 2025
Leading a University Rebrand with Purpose
What does it take to lead a beloved institution through a name change without alienating stakeholders or losing sight of your values? In this episode, Dr. Mark Milioni, President of Mission University (formerly Baptist Bible College), shares the deeply intentional and strategic process behind one of higher ed’s most thoughtful…
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September 2, 2025
Big Celebration and a Sneak Peep into Season 7
Fall is here and that means another great season of The Higher Ed Marketer Podcast. Sneak Peak into Season 7 50,000+ downloads…WHAT?!?!? Thank you for helping shape this community. Next week – Season 7 Launched. The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed…
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President & Founder
Troy
SingerDigital Marketing
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Digital Marketing
Specialist
March 29, 2022
Bridging the Gap Between Higher Ed & High Schools in Disadvantaged Areas
College access is an issue in this country. Many potential students simply don’t believe higher education is within reach. It’s this inaccessibility and the lack of awareness of educational opportunities that is one of the leading causes of the declining perception of the value of higher ed. Sujoy Roy, CEO…
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March 22, 2022
Ending Departmental Silos & Focusing on Mission Fit
Our guest, Philip Dearborn, has spent over 25 years in biblical higher education serving in a wide array of roles—from student recruiter and registrar to provost and VP of student affairs. Today, he is the President of the Association for Biblical Higher Education. It’s his extensive experience at both the…
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March 22, 2022
Ending Departmental Silos & Focusing on Mission Fit
Our guest, Philip Dearborn, has spent over 25 years in biblical higher education serving in a wide array of roles—from student recruiter and registrar to provost and VP of student affairs. Today, he is the President of the Association for Biblical Higher Education. It’s his extensive experience at both the…
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March 15, 2022
Proving the Value of Higher Education by Marketing Outcomes
The perceived value of higher education has declined in the last few years. It might seem like it’s simply an issue of cost, but that is only part of the value equation. The truth? Linking the return on investment to fulfilling jobs and careers is the key to demonstrating value…
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March 8, 2022
Confronting the “H-Bomb”: The Truth About Managing a Popular Brand
When Brian Kenny tells people he’s the Chief Marketing and Communications Officer for Harvard Business School, they often say, “Why does Harvard need a chief marketing officer?” Yes, Harvard is a historic brand, and that might lead some to believe that it markets itself, but it turns out history can…
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March 1, 2022
Connecting w/ Gen Z via Customized Community
The potential for getting roasted by Gen Z is high if you aren’t adapting to the new expectations for higher education. Facebook is in the past—students are looking for more. More community, mental health sensitivity, and customization. How can we provide that? Our guest, Adam Metcalf, Co-Founder at ZeeMee, has…
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February 22, 2022
State of Capital Campaigns: Internet Giving & Micro-Philanthropy
Ever since the internet lowered barriers for fundraising, getting the attention of donors has gotten increasingly harder. Many colleges and universities have responded by making their capital campaigns bigger. However, our guest, Steve Brady, Vice President for Institutional Advancement at Rose-Hulman Institute of Technology, believes they should get smaller. In…
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February 15, 2022
The College Tour: A Peek at Schools Across the Country
Many prospective students don’t have the resources to travel across the country and tour all of the colleges and universities that interest them. What if there was a TV show that offered an insider’s look at each school—their values, the campus life, the academic opportunities—through the eyes of their students?…
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February 8, 2022
Why You Need a Loan Repayment Assistance Program
To succeed at higher ed marketing, you need to understand the challenges prospective students face. For example, what hurdles do they need to overcome to attend your school? Often, a major hurdle is the prospect of borrowing money. That’s why offering loan repayment assistance programs, or LRAPs, can make a…
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February 1, 2022
How to Leverage Student-Produced, Authentic Content
Sometimes when marketers get all gung-ho about creating work, especially content that looks “professional,” it can blur the authenticity of the message. Members of Gen Z (who have highly sensitive BS filters) can prefer content that’s imperfect. In this episode, we spoke with Nate Jorgensen, Director of Marketing and Communications…
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