The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
July 8, 2025
Stop the Melt: Enrollment Innovation
Welcome to the ZeeMeeSummer Series! Episode 210 In this episode of The Higher Ed Marketer, Dr. Jay Jacobs, Vice Provost for Enrollment Management at the University of Vermont, shares how bold innovation and cross-campus collaboration are transforming the student journey. From launching the Vermont Pitch Challenge to building internal talent…
Episode Page
July 1, 2025
Hot Topics, Cool Guests: What’s Happening this Summer Around The Higher Ed Marketer Podcast
The Higher Ed Marketer is heating things up this summer with a special series you won’t want to miss. Powered by our friends at ZeeMee! We’re bringing you four fresh episodes featuring standout voices in higher ed: Jay Jacobs (University of Vermont), James Steen (Houston Christian University), Sacha Thieme (Indiana…
Episode Page
June 25, 2025
Building Spiritual Infrastructure: Minder of the Mission
The Faith Leaders Mini-Series (4 of 4) In the last episode of the Higher Ed Marketer podcast’s Faith Leaders Series we speak with Dondi Costin, president of Liberty University, about the intersection of Christian faith and higher education. They discuss the importance of leadership in maintaining the mission of the…
Episode Page
Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
January 18, 2022
Solving For the Right Things in the Right Way: IU Strategies to Retain Students
Even at a small college, the risk of becoming siloed is high. At a large school with multiple campuses, it’s crucial to emphasize clarity of vision. Without it, employees will go rogue trying to solve the problems in front of them. We speak with Eleanor Berman, Chief Marketing Officer at…
Episode Page
January 11, 2022
The Evolution of University Websites: Becoming Adaptable
It’s hard to imagine, but some universities needed convincing before integrating a school website in the 1990s. Fast forward to today, not only is a school website essential, but requires a superior level of content, keywords, and consistent updates if you hope to differentiate yourself. We speak with Cam Tracy,…
Episode Page
January 4, 2022
How To Win The Loyalty of Your Students w/ Exceptional University Offerings
With all universities vying for students, creating value through exceptional experiences and differentiated offerings is the only way to stand out. And our guest is here to share exactly how his university has achieved this time and time again. Ethan Braden, Senior Vice President of Marketing and Communications at Purdue…
Episode Page
December 28, 2021
Finding Donors and a Shrinking Higher Education Market
It’s no secret: The market for higher education is shrinking. And whether that’s a seminary, graduate school, or a small private college, everyone is looking for ways to pull in more prospective students. One way in this post-pandemic era — hybrid virtual events. From Garrett-Evangelical Theological Seminary: Joe Emmick, Vice…
Episode Page
December 21, 2021
Staying Ahead of the Next Big Thing in Higher Ed Marketing
There’s always going to be a “next big thing” in higher ed marketing. The important thing to remember is it’s not so much what that next big thing is that matters, it’s how you use it. John Drevs, Associate Vice President of Digital Marketing and Communications at Loyola University Chicago,…
Episode Page
December 14, 2021
Big Data (& How Higher Ed Marketers Can Use It!)
There are thousands of marketers across a variety of industries that are leveraging big data to promote products and services, almost in real-time. But in higher ed marketing circles, many marketers are still wary of it. In many cases, a knowledge gap exists—they simply don’t know how it works. They…
Episode Page
December 7, 2021
The Authenticity of Peer-to-Peer: Influencer Marketing in Higher Ed
Prospective students aren’t as responsive to websites, emails, and mailers as they used to be. These days, younger generations are looking more towards peer-to-peer input when making decisions about their college journey. That’s one reason why Biola University started tapping into the power of influencer marketing. In this episode, Lee…
Episode Page
November 30, 2021
Mission-Fit Students: Graduate & Seminary Enrollment Marketing
There’s a degree of simplicity to enrollment marketing in the undergraduate world. The schools have the luxury of buying lists to recruit students. When it comes to grad school and seminary enrollment, it isn’t quite so easy. In this episode, we talk with Kevin Bish, VP of Enrollment Management and…
Episode Page
November 23, 2021
You Need an App: Why a Website Isn’t Enough
The good news is that you do not need any coding knowledge at all to create a digital place that students have near-constant access to that also makes them feel connected to the university community. Here’s why you need an app. In this episode, we interview Jamie Giblett, Sales Manager…
Episode Page
November 16, 2021
Talk Less, Listen More: The Story Behind the “Heroes Made Here”
When it comes to marketing leadership roles, it pays to speak less and listen more. Anna-Maja Dahlgren, Director of University Marketing at Loma Linda University, has embraced this philosophy throughout her marketing career, which began in healthcare before transitioning to higher ed. It was this commitment to listening that led…
Episode Page
171-180 of 214