The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
September 3, 2024
Amplify Student Voices: Let Them Tell Their Stories
How often do you find yourself wondering what your school’s marketing messaging should be? What are your prospective students interested in? What do they see that sets your institution apart? The easiest way to hear your students’ stories is from the students themselves. We’re chatting with Kathy Howell and Kathy…
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August 27, 2024
How to Include Donor Stories in Your Marketing Campaigns
In 2021, Kenyon College in Gambier, Ohio, received a record-breaking $100 million gift from an anonymous donor. So how did Kenyon’s marketing department creatively share the story of this generous anonymous donor while emphasizing the importance of gifts at every level? Kenyon’s Vice President for Advancement, Colleen Garland, and Vice…
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August 20, 2024
Messaging Modalities, Personas, and Strategic Actions
Take another trip back in time with us as we revisit another compelling episode of the Higher Ed Marketer Podcast. In 2022, Jay Baer, Business Growth and Customer Experience Researcher — and tequila sommelier — shared his three essential keys to marketing with us. By identifying audience personas and adapting…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
June 29, 2021
Proven Strategies to Help the Next Generation Thrive w/ Mark McCrindle
Generation Z is sitting in your classroom right now. Next up? Generation Alpha — the children of the Millennials. Alphas constitute the largest generation in history. They’re highly digitally supplied, formally educated, and materially in doubt. …And they’re about to come to your college’s recruitment office. Mark McCrindle, Founder and…
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June 22, 2021
Finding Unique Identifiers: Marketing & Small Colleges w/ Dan Sanchez
With so many competing small colleges, it’s important to highlight what makes a specific college special. Whether it be ocean front property, close to the mountains, or offering a special major, the unique characteristics can make all the difference. Dan Sanchez, Director of Audience Growth at SweetFish Media and formerly…
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June 15, 2021
Our Top Ten Tips from Ten Extraordinary Episodes
Whether you’re brand new to listening, or have been here since the beginning, you don’t have to search for the best nuggets of information… because they’re all in this episode, hand selected for you! In this episode of The Higher Ed Marketer, Troy Singer, Senior Account Executive at Think Patented,…
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June 8, 2021
Accessible Admissions Starts with Reducing Friction
When you’re looking at changing the “way we’ve always done it,” you’re working to remove barriers and ultimately move your organization forward. Being able to then communicate change as an advantage to both prospective students and internal stakeholders is a challenge. But it’s an important one for driving growth. In…
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June 1, 2021
Why You Should Be Outcome-Oriented in Community College Marketing
Marketing for community colleges has long focused on affordability and transferability. But in this episode, Jeffrey Fanter, VP Marketing & Communications at Ivy Tech Community College, explains why community colleges should establish that they are not just launching pads for an education, but also launching pads for a career as…
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May 25, 2021
Dog Tours & Tik-Tok Sessions: Getting Creative with College Tours
COVID has hit higher education recruiting hard. People have spent so much time on Zoom calls that colleges and universities are having to get far more creative than just hosting a Zoom webinar in place of a college tour. Pair that with the reduced travel for recruitment, ACT and SAT…
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May 18, 2021
The Magic Is in the Messaging: Content Creation for Higher Ed Marketing
Content is where marketing is headed. How can marketers in higher education mass produce content that is relevant, applicable, and interesting to prospective students? In this episode of The Higher Ed Marketer, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented,…
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May 11, 2021
Campus Campaigns That Work: How to Include Donor Stories in Your Marketing
Earlier this year Kenyon College received a record-breaking $100 million gift from an anonymous donor. Kenyon’s marketing department was then faced with the challenge of how to tell the story of this generous anonymous donor while also explaining why gifts at every level are important. In this episode of The…
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May 4, 2021
More Than Just Words: How Your Marketing Strategy Can Promote Equity
Those universities that prepared to go virtual and did it well are now reaping the benefits of the trust that they earned from parents and students. What sets those schools apart from others? In this episode of The Higher Ed Marketer, Bart Caylor, President & Founder at Caylor Solutions Inc,…
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April 27, 2021
Show, Don’t Tell: The Power of Video in Higher Ed Marketing
Small to medium sized colleges, a lot of them private, all experience the challenge of trying to differentiate from public and other private schools. This challenge makes it even more critical for colleges to align their marketing in a way that can impact the major driver of institutional revenue and…
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