The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
September 16, 2025
Turning Your Website Into a Recruitment Powerhouse
When Kesha Boyce Williams joined USC Upstate, she inherited an eight-year dream deferred: a much-needed website redesign. But rather than treat it as a technical update, she led with strategy, relationship-building, and storytelling to turn the university’s website into a true enrollment driver. In this episode, Kesha shares how strategic…
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September 9, 2025
Leading a University Rebrand with Purpose
What does it take to lead a beloved institution through a name change without alienating stakeholders or losing sight of your values? In this episode, Dr. Mark Milioni, President of Mission University (formerly Baptist Bible College), shares the deeply intentional and strategic process behind one of higher ed’s most thoughtful…
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September 2, 2025
Big Celebration and a Sneak Peep into Season 7
Fall is here and that means another great season of The Higher Ed Marketer Podcast. Sneak Peak into Season 7 50,000+ downloads…WHAT?!?!? Thank you for helping shape this community. Next week – Season 7 Launched. The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed…
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October 25, 2022
Tugging the Heartstrings with Emotive Storytelling
Whether you’re a small faith-based college or one of the largest schools in the country, immersive storytelling is a powerful marketing tool. First-hand authentic accounts of student culture, the classroom, and your faculty give recruits exclusive insight into your school’s vision. Terri Hughes, Director Of Communications at Michigan State University…
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October 18, 2022
The Million Dollar Question: Our Aspirational Branding Follow-Up
A few months ago, we spoke with Shauna Davis and Mary Laphen Pope from the Lumina Foundation. They provided an overview of their Million Dollar Community College Challenge and explained why assisting community colleges with branding and marketing is so important. Shauna and Mary return for this follow-up episode along…
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October 11, 2022
Video QR Codes: Sticky Notes for the TikTok Generation
QR codes have made a furious comeback in business circuits over the last couple of years. The folks at spokenote saw a unique opportunity for marketers: embed QR codes with personalized videos for a targeted audience. We spoke with spokenote’s CEO, John Weschler, and CMO, Mike Harmon, about the potential…
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October 4, 2022
The Problem With University Rankings
University rankings play a big part in where a prospective student chooses to go to school, but most rankings focus on prestige and what other peers of institutions think of each other rather than the influence the university is making on the students and alumni. Dr. Jed Macosko is the…
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September 27, 2022
Saving Face and Doing Campus Photography Right
Many marketers struggle to keep track of photo and video assets on campus, but with the proper techniques, you can implement a campus photography program that can enhance the experience of your university. Cindi Farmer is the Director of Strategic Marketing and Communication at Arizona State University. Cindi manages teams…
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September 20, 2022
Purpose Driven Marketing Through Brand Storytelling
The most important part of storytelling in higher education is creating stories where students can easily insert themselves and be an active participant. Chad Wilson is the Vice President and Executive Creative Director of Marketing at Grand Canyon Education, an education service company that provides an array of support…
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September 13, 2022
Making the Case for a Liberal Arts Education
The liberal arts education has evolved. Students not only need skills developed from classic education subjects for career readiness but also to be able to continuously adjust as the world around them changes. They need the ability to learn how to learn. Dr. Lake Lambert began his tenure as the…
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September 6, 2022
How To Market a University with Teresa Flannery
While there are common elements across marketing (the 4 P’s), higher education marketing presents some unique challenges with the diversity of audiences, the buying cycle, and the customer journey. Today we welcome Teresa Flannery to talk about her book, How to Market a University. In this episode, Teresa unpacks the…
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August 30, 2022
The Future of PPC in Higher Ed Marketing
Since the pandemic, many higher ed marketers have gone to pay-per-click ads to generate leads. In the near future, Google is changing its cookie-based metrics andthe playing field will change significantly. Today’s guests have a new approach to generating leads for institutions. PJ Wenzel and Marty Gray are the President…
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August 23, 2022
Increasing Outcomes for Higher Ed Leaders Through Radical Collaboration
Businesses and organizations lose the most impact and productivity by not working together. The same goes for higher education. To solve big problems, you must be able to cooperate with others. Dr. Michael Horowitz is the President of TCS Education System. TCS is the community solution for higher education and…
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