The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
November 19, 2024
FAFSA, Athletics and Tuition Reset with Dr. Bryan Gross from Hartwick College
This week on The Higher Ed Marketer Podcast, we’re joined by Dr. Bryan Gross, Vice President for Enrollment Management and Athletics at Hartwick College, for a thought-provoking conversation on marketing and enrollment through the lens of athletics and tuition. Dr. Gross dives into Hartwick’s bold tuition reset, sharing the…
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November 12, 2024
GenAI for Teams with Bart Caylor and Zach Coffin
In this episode of The Higher Ed Marketer Podcast, we’re taking a look under the hood at Caylor Solutions and into the transformative power of generative AI with Bart Caylor, Founder and President of Caylor Solutions, and Zach Coffin, Director of The Higher Ed Marketer. Together, they reveal how the…
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November 5, 2024
Millennial President Nick Griffin: Bold Leadership, AI, and Bilingualism
In this episode, we sit down with Nick Griffin from Mid-South Christian College, who shares valuable insights on fostering creativity, collaboration, and community engagement in higher education. As a young college president of age 32, with a big, action-driven vision, Nick talks about embracing new opportunities, the importance of building…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
February 22, 2022
State of Capital Campaigns: Internet Giving & Micro-Philanthropy
Ever since the internet lowered barriers for fundraising, getting the attention of donors has gotten increasingly harder. Many colleges and universities have responded by making their capital campaigns bigger. However, our guest, Steve Brady, Vice President for Institutional Advancement at Rose-Hulman Institute of Technology, believes they should get smaller. In…
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February 15, 2022
The College Tour: A Peek at Schools Across the Country
Many prospective students don’t have the resources to travel across the country and tour all of the colleges and universities that interest them. What if there was a TV show that offered an insider’s look at each school—their values, the campus life, the academic opportunities—through the eyes of their students?…
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February 8, 2022
Why You Need a Loan Repayment Assistance Program
To succeed at higher ed marketing, you need to understand the challenges prospective students face. For example, what hurdles do they need to overcome to attend your school? Often, a major hurdle is the prospect of borrowing money. That’s why offering loan repayment assistance programs, or LRAPs, can make a…
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February 1, 2022
How to Leverage Student-Produced, Authentic Content
Sometimes when marketers get all gung-ho about creating work, especially content that looks “professional,” it can blur the authenticity of the message. Members of Gen Z (who have highly sensitive BS filters) can prefer content that’s imperfect. In this episode, we spoke with Nate Jorgensen, Director of Marketing and Communications…
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January 25, 2022
The 5 Elements of an Effective Fundraising Case Statement
When creating a fundraising plan for your institution, the very first step is developing your fundraising case for support. Bill Stanczykiewicz is the Senior Assistant Dean for External Relations and the Director of the Fundraising School at IU Lilly Family School of Philanthropy, which is the world’s only school on…
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January 18, 2022
Solving For the Right Things in the Right Way: IU Strategies to Retain Students
Even at a small college, the risk of becoming siloed is high. At a large school with multiple campuses, it’s crucial to emphasize clarity of vision. Without it, employees will go rogue trying to solve the problems in front of them. We speak with Eleanor Berman, Chief Marketing Officer at…
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January 11, 2022
The Evolution of University Websites: Becoming Adaptable
It’s hard to imagine, but some universities needed convincing before integrating a school website in the 1990s. Fast forward to today, not only is a school website essential, but requires a superior level of content, keywords, and consistent updates if you hope to differentiate yourself. We speak with Cam Tracy,…
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January 4, 2022
How To Win The Loyalty of Your Students w/ Exceptional University Offerings
With all universities vying for students, creating value through exceptional experiences and differentiated offerings is the only way to stand out. And our guest is here to share exactly how his university has achieved this time and time again. Ethan Braden, Senior Vice President of Marketing and Communications at Purdue…
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December 28, 2021
Finding Donors and a Shrinking Higher Education Market
It’s no secret: The market for higher education is shrinking. And whether that’s a seminary, graduate school, or a small private college, everyone is looking for ways to pull in more prospective students. One way in this post-pandemic era — hybrid virtual events. From Garrett-Evangelical Theological Seminary: Joe Emmick, Vice…
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December 21, 2021
Staying Ahead of the Next Big Thing in Higher Ed Marketing
There’s always going to be a “next big thing” in higher ed marketing. The important thing to remember is it’s not so much what that next big thing is that matters, it’s how you use it. John Drevs, Associate Vice President of Digital Marketing and Communications at Loyola University Chicago,…
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