The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
March 11, 2025
The Evolution of the Chief Revenue Officer and Enrollment
Season 6, Episode 197 Too often in higher ed, finance, marketing, and enrollment teams operate in silos, creating roadblocks to sustainable growth. Steven Rutt, Chief Revenue Officer at Abilene Christian University, joins us to break down why alignment between these teams is crucial—and how to make it happen. In this…
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March 4, 2025
Your First 90 Days as CMO
Session 6 – Episode 196 In this episode of The Higher Ed Marketer, Bryce Hoffman, VP and Chief Marketing & Communications Officer at Worcester Polytechnic Institute (WPI), shares insights from his transition into the CMO role and the evolving landscape of higher ed marketing. He reflects on generational shifts in…
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February 25, 2025
Inside the Enrollment Playbook: Data, Strategy, and Bold Moves
Season 6 – 195 How can colleges adapt to shifting demographics and enrollment challenges? In this episode, we sit down with Jeremy Taylor, Vice President of Enrollment Management at Defiance College, to explore innovative strategies for attracting and retaining students. Jeremy shares how understanding market dynamics, leveraging data, and aligning…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
April 19, 2022
One-of-a-Kind: Marketing the Uniqueness of Your School
What sets your school apart from others? It’s a useful thing to know. You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract prospective students. In this episode, Lindsay Nyquist, Director of Marketing and Communications at Fort Lewis College, joins the…
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April 12, 2022
Leadership Lessons: Clarify Vision & Tell Authentic Stories
An essential part of a leader’s job is setting a grand vision for the organization and imbuing its people with a shared purpose. That goes for any organization, whether it be a church or a higher ed institution. Dr. Mark Jobe, President at Moody Bible Institute, has experience leading both.…
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April 5, 2022
Social Media Strategies: How to Go Viral Like an Influencer
What do you do when your family has a combined height of nearly 36 feet? You become social media superstars. That’s the journey of Rob Clark, Content Creator and Founder of That Tall Family. With over 1 BILLION views and nearly 1.4 million followers since March of 2021, Rob and…
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March 29, 2022
Bridging the Gap Between Higher Ed & High Schools in Disadvantaged Areas
College access is an issue in this country. Many potential students simply don’t believe higher education is within reach. It’s this inaccessibility and the lack of awareness of educational opportunities that is one of the leading causes of the declining perception of the value of higher ed. Sujoy Roy, CEO…
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March 22, 2022
Ending Departmental Silos & Focusing on Mission Fit
Our guest, Philip Dearborn, has spent over 25 years in biblical higher education serving in a wide array of roles—from student recruiter and registrar to provost and VP of student affairs. Today, he is the President of the Association for Biblical Higher Education. It’s his extensive experience at both the…
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March 22, 2022
Ending Departmental Silos & Focusing on Mission Fit
Our guest, Philip Dearborn, has spent over 25 years in biblical higher education serving in a wide array of roles—from student recruiter and registrar to provost and VP of student affairs. Today, he is the President of the Association for Biblical Higher Education. It’s his extensive experience at both the…
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March 15, 2022
Proving the Value of Higher Education by Marketing Outcomes
The perceived value of higher education has declined in the last few years. It might seem like it’s simply an issue of cost, but that is only part of the value equation. The truth? Linking the return on investment to fulfilling jobs and careers is the key to demonstrating value…
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March 8, 2022
Confronting the “H-Bomb”: The Truth About Managing a Popular Brand
When Brian Kenny tells people he’s the Chief Marketing and Communications Officer for Harvard Business School, they often say, “Why does Harvard need a chief marketing officer?” Yes, Harvard is a historic brand, and that might lead some to believe that it markets itself, but it turns out history can…
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March 1, 2022
Connecting w/ Gen Z via Customized Community
The potential for getting roasted by Gen Z is high if you aren’t adapting to the new expectations for higher education. Facebook is in the past—students are looking for more. More community, mental health sensitivity, and customization. How can we provide that? Our guest, Adam Metcalf, Co-Founder at ZeeMee, has…
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February 22, 2022
State of Capital Campaigns: Internet Giving & Micro-Philanthropy
Ever since the internet lowered barriers for fundraising, getting the attention of donors has gotten increasingly harder. Many colleges and universities have responded by making their capital campaigns bigger. However, our guest, Steve Brady, Vice President for Institutional Advancement at Rose-Hulman Institute of Technology, believes they should get smaller. In…
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