The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more. 

Recent Episodes

Behind the Microphone

July 15, 2025

Flipping the Funnel: How Direct Admissions is Redefining Enrollment Strategy

ZeeMeeSummer Series – Week 2 Episode 211 Dr. James Steen, Vice President for Enrollment Management and Marketing at Houston Christian University, shares how his team is flipping the traditional admissions funnel on its head. We discuss the challenges facing enrollment leaders today, and why HCU launched a bold Guaranteed Admission…
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July 8, 2025

Stop the Melt: Enrollment Innovation

Welcome to the ZeeMeeSummer Series! Episode 210 In this episode of The Higher Ed Marketer, Dr. Jay Jacobs, Vice Provost for Enrollment Management at the University of Vermont, shares how bold innovation and cross-campus collaboration are transforming the student journey. From launching the Vermont Pitch Challenge to building internal talent…
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July 1, 2025

Hot Topics, Cool Guests: What’s Happening this Summer Around The Higher Ed Marketer Podcast

The Higher Ed Marketer is heating things up this summer with a special series you won’t want to miss. Powered by our friends at ZeeMee! We’re bringing you four fresh episodes featuring standout voices in higher ed: Jay Jacobs (University of Vermont), James Steen (Houston Christian University), Sacha Thieme (Indiana…
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Bart
Caylor

President & Founder
Troy
Singer

Digital Marketing
Specialist
August 16, 2022

Best Practices for PPC in Higher Ed Marketing

Many higher ed marketers think that paid media and PPC (Pay Per Click) ads are the answer to their problems, but most fail to realize that this is a long incubation process, and often, decisions won’t be made from one ad. Our job as marketers is to create curiosity with…
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August 9, 2022

Why Marketers Should Always Start With Why

The only way to truly impact is to align particular strategies with particular audiences. To continue pushing the needle forward as marketers, we must think strategically about why we do what we do.  Chris Bender, the Assistant Dean for Communications at the University of Maryland, joins us today to discuss…
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August 2, 2022

Marketing Principles That Translate Across All Industries

As marketers, we cannot be short-order cooks just serving up dishes, but chefs who figure out what the consumer wants and create a meal.   Kymm Bartlett Martinez is the Chief Marketing Officer at the American Cancer Society. Before she took over this role, Kymm spent 20 years with General Mills…
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July 26, 2022

Effectively Utilizing Your Website To Market Your College

People often look at websites from just a technical or aesthetic point of view but overlook how a website can be an excellent marketing tool to help shape communications and marketing goals.   Joshua Charles, the Director of Web Strategy and Technology at Rutgers Business School, joins us to discuss how…
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July 19, 2022

The Key to Successful Content Marketing

The goal is not to be good at social media; the goal is to be better in Higher Ed because of social media.   Jay Bear, founder of Convince & Convert, a content marketing consulting and social media strategy company. Jay is also a bestselling author of 6 content marketing and…
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July 12, 2022

How to Amplify Your Students’ Voice for Success

If there was ever an episode to give you a roadmap to success in higher education, it’s this one.   Kathy Payne, VP for Enrollment Management, and Kathy Howell, Associate VP for Marketing Communications at Delaware Valley University, join us today to talk about their roadmap to success by amplifying their…
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July 5, 2022

Greater Engagement in Higher Ed Through Virtual Events

Since the pandemic began, we have had to adapt to a new online environment, but platforms like Zoom and Microsoft teams aren’t giving us the human touch that we need. Remo is an interactive virtual event platform that empowers users to create natural interactions in online settings.  Hoyin Cheung is…
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June 28, 2022

The relationship between Athletics and college enrollment

It’s no secret that college athletics can play a role in deciding where a student will go to college. All across the country universities use different marketing strategies based on their athletic programs to help increase their enrollment.   Jim Carr, who is the President and CEO of the NAIA joins…
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June 21, 2022

Live Chat: Creating Better Accessibility for Greater Outcomes

In higher ed marketing, it is important to stand out from everyone else and create a sense of belonging for prospective students. One of the best technological tools for accomplishing this are live chat systems.   In this episode, Ben Congleton, CEO and CoFounder at Olark, talks about his journey to…
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June 14, 2022

From the Ground Up: Building a Medical School With Community in Mind

How do you market a school that is in the process of being built?   Know your mission.   In this episode, Dr. Michael Rice details his next exciting opportunity: Director of Admissions at the Osteopathic Medical School at Duquesne University. The catch? The school is currently being built from the ground…
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