The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
December 17, 2024
Dueling Perspectives: Enrollment VP and Parent
~33 minutes (at 1.5x speed) Ed Wright, VP of Enrollment at Lebanon Valley College, explores the evolving landscape of higher education and the challenges of enrollment management. He shares insights on innovation in a copycat industry and the importance of communication and relationships. As a parent, Ed reflects on guiding…
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December 10, 2024
Creative Solutions for Community College Marketing
In this episode, we’re joined by Jeff Ebbing, former NCMPR president and the current Director of Marketing and Communications at Southeastern Community College. Jeff brings a wealth of experience and a passion for showcasing the unique strengths of community colleges. He shares how authentic connections with students can transform lives…
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December 3, 2024
Kingswood Learn: Mission-Driven Innovation in Online Education with Dr. Steve Lennox, Kingswood University
In this episode of The Higher Ed Marketer, we welcome Dr. Steve Lennox, President of Kingswood University, to explore the bold vision and mission that led to the launch of Kingswood Learn. Designed to provide high-quality, free micro-courses in discipleship and leadership development, Kingswood Learn is a groundbreaking platform that…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
March 22, 2022
Ending Departmental Silos & Focusing on Mission Fit
Our guest, Philip Dearborn, has spent over 25 years in biblical higher education serving in a wide array of roles—from student recruiter and registrar to provost and VP of student affairs. Today, he is the President of the Association for Biblical Higher Education. It’s his extensive experience at both the…
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March 15, 2022
Proving the Value of Higher Education by Marketing Outcomes
The perceived value of higher education has declined in the last few years. It might seem like it’s simply an issue of cost, but that is only part of the value equation. The truth? Linking the return on investment to fulfilling jobs and careers is the key to demonstrating value…
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March 8, 2022
Confronting the “H-Bomb”: The Truth About Managing a Popular Brand
When Brian Kenny tells people he’s the Chief Marketing and Communications Officer for Harvard Business School, they often say, “Why does Harvard need a chief marketing officer?” Yes, Harvard is a historic brand, and that might lead some to believe that it markets itself, but it turns out history can…
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March 1, 2022
Connecting w/ Gen Z via Customized Community
The potential for getting roasted by Gen Z is high if you aren’t adapting to the new expectations for higher education. Facebook is in the past—students are looking for more. More community, mental health sensitivity, and customization. How can we provide that? Our guest, Adam Metcalf, Co-Founder at ZeeMee, has…
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February 22, 2022
State of Capital Campaigns: Internet Giving & Micro-Philanthropy
Ever since the internet lowered barriers for fundraising, getting the attention of donors has gotten increasingly harder. Many colleges and universities have responded by making their capital campaigns bigger. However, our guest, Steve Brady, Vice President for Institutional Advancement at Rose-Hulman Institute of Technology, believes they should get smaller. In…
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February 15, 2022
The College Tour: A Peek at Schools Across the Country
Many prospective students don’t have the resources to travel across the country and tour all of the colleges and universities that interest them. What if there was a TV show that offered an insider’s look at each school—their values, the campus life, the academic opportunities—through the eyes of their students?…
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February 8, 2022
Why You Need a Loan Repayment Assistance Program
To succeed at higher ed marketing, you need to understand the challenges prospective students face. For example, what hurdles do they need to overcome to attend your school? Often, a major hurdle is the prospect of borrowing money. That’s why offering loan repayment assistance programs, or LRAPs, can make a…
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February 1, 2022
How to Leverage Student-Produced, Authentic Content
Sometimes when marketers get all gung-ho about creating work, especially content that looks “professional,” it can blur the authenticity of the message. Members of Gen Z (who have highly sensitive BS filters) can prefer content that’s imperfect. In this episode, we spoke with Nate Jorgensen, Director of Marketing and Communications…
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January 25, 2022
The 5 Elements of an Effective Fundraising Case Statement
When creating a fundraising plan for your institution, the very first step is developing your fundraising case for support. Bill Stanczykiewicz is the Senior Assistant Dean for External Relations and the Director of the Fundraising School at IU Lilly Family School of Philanthropy, which is the world’s only school on…
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January 18, 2022
Solving For the Right Things in the Right Way: IU Strategies to Retain Students
Even at a small college, the risk of becoming siloed is high. At a large school with multiple campuses, it’s crucial to emphasize clarity of vision. Without it, employees will go rogue trying to solve the problems in front of them. We speak with Eleanor Berman, Chief Marketing Officer at…
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