The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
October 21, 2025
Leading in Niche Institutions: How being unique helps you stand out.
Does your institution have a unique niche like Ringling College of Art and Design? For Dr. John Chopka, standing out in a niche starts with listening, builds on trust, and is fueled by storytelling. With more than 35 years of enrollment experience, Dr. Chopka shares practical strategies for recruiting in…
Episode Page
October 14, 2025
AI, Integrity, and the Next Generation of Learners
Artificial intelligence is reshaping higher education and each generation is approaching it differently. NYU’s Conor Grennan , alongside his Gen Z son, Finn, explores how AI is influencing academic integrity, workforce readiness, and the way students engage with learning. Rather than approaching AI with fear or hype, Conor calls institutions…
Episode Page
October 7, 2025
Overcoming a 5 Million Dollar Financial Challenge by Rethinking Strategy
Higher ed is under pressure, and the clock is ticking for leaders to make bold, strategic moves. In this episode, Dr. Jamie Caridi shares how he helped Bethany College overcome deep financial challenges, rebuild trust, and launch a high-impact strategic plan. From reaching economic equilibrium to forming unexpected partnerships, Caridi…
Episode Page
Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
November 29, 2022
More Than a Campus Logo: The Evolutionary Branding Process
Technology-driven solutions in branding are remarkable tools. But shiny gadgets can make it easy to lose sight of your higher ed marketing team’s ultimate goal: giving prospective students a quality value proposition. William Faust , Senior Partner and Chief Strategy Officer at Ologie , shares his insights on brand management…
Episode Page
November 22, 2022
Empathic Storytelling: Identifying Appropriate Content for Your Audience
In higher ed marketing, it can be a struggle to understand who our target audience is and what their needs are. Sometimes, that means pausing and stepping back to make space so we can meet them where they are through empathic storytelling. Cutler Andrews , Senior Associate Vice President for…
Episode Page
November 15, 2022
Multi-Generational Marketing: Customizing Your Value Proposition
As Generations Z and Alpha transition into the college student ranks, it is multi-generational marketing’s time to shine. Yet, as Jennifer McChord , Vice President of Enrollment & Marketing at Asbury University , tells us, traditional institutions tend to drag their feet when making big albeit necessary changes. Jennifer shares…
Episode Page
November 8, 2022
The DEI Viewfinder: A Practical Tool for Highlighting Inclusion
Diversity, equity, and inclusion (DEI) is top-of-mind for many colleges and universities today. Marketing inclusive content in a respectful manner requires a unique perspective, one that marketers who don’t come from an underrepresented group can fully understand and appreciate. Katie Jensen , Associate VP of Insights & Analytics at University…
Episode Page
November 1, 2022
How to Articulate Distinctiveness: Making Your Small School Stand Out
Marketing can be a difficult proposition for small institutions in higher ed, but intentional collaboration with vendors and other schools can add incredible value to their brand. Dr. Nathan Long , President of Saybrook University , gave us the secret sauce on how they found partners who helped double their…
Episode Page
October 25, 2022
Tugging the Heartstrings with Emotive Storytelling
Whether you’re a small faith-based college or one of the largest schools in the country, immersive storytelling is a powerful marketing tool. First-hand authentic accounts of student culture, the classroom, and your faculty give recruits exclusive insight into your school’s vision. Terri Hughes, Director Of Communications at Michigan State University…
Episode Page
October 18, 2022
The Million Dollar Question: Our Aspirational Branding Follow-Up
A few months ago, we spoke with Shauna Davis and Mary Laphen Pope from the Lumina Foundation. They provided an overview of their Million Dollar Community College Challenge and explained why assisting community colleges with branding and marketing is so important. Shauna and Mary return for this follow-up episode along…
Episode Page
October 11, 2022
Video QR Codes: Sticky Notes for the TikTok Generation
QR codes have made a furious comeback in business circuits over the last couple of years. The folks at spokenote saw a unique opportunity for marketers: embed QR codes with personalized videos for a targeted audience. We spoke with spokenote’s CEO, John Weschler, and CMO, Mike Harmon, about the potential…
Episode Page
October 4, 2022
The Problem With University Rankings
University rankings play a big part in where a prospective student chooses to go to school, but most rankings focus on prestige and what other peers of institutions think of each other rather than the influence the university is making on the students and alumni. Dr. Jed Macosko is the…
Episode Page
September 27, 2022
Saving Face and Doing Campus Photography Right
Many marketers struggle to keep track of photo and video assets on campus, but with the proper techniques, you can implement a campus photography program that can enhance the experience of your university. Cindi Farmer is the Director of Strategic Marketing and Communication at Arizona State University. Cindi manages teams…
Episode Page
141-150 of 230