The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
April 21, 2026
Big Announcements about the Summer
Zach Coffin is excited to share some big news with you as The Higher Ed Marketer approaches its 250th episode! We celebrate our co-host Troy Singer and his transition into a new industry. Troy, you will be deeply missed and we are forever grateful for you. There are big plans…
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April 14, 2026
Breaking Silos: Aligning Academics, Enrollment, and Innovation
Silos are one of the biggest barriers to growth in higher education, yet they persist across academics, enrollment, and marketing. Dale Lemke, Vice President of Academic Affairs at Tabor College, brings a refreshing, collaborative perspective shaped by experience in both faculty and leadership roles. He shares how institutions can move…
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April 7, 2026
Why Higher Ed Leaders Must Think Like CEOs
Deep Gratitude for Troy Singer: Bart has an important announcement. Our beloved co-host Troy Singer is stepping into a new opportunity after nearly six years and almost 250 episodes of co-hosting The Higher Ed Marketer podcast. Bart and the entire team at The Higher Ed Marketer are beyond grateful for…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
May 9, 2023
Seek the Unexpected: Surprising Students With Real Storytelling
Mission-fit storytelling is an essential piece of higher ed content marketing. That sounds straightforward on paper, but many schools struggle to attract students by meeting them where they are. Neal Foard, Chief Marketing Officer at Within, Inc., thinks too many marketing teams are adrift in a sea of algorithms and…
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May 2, 2023
Targeted Digital Advertising: Captivating a Small Audience Over a Large Footprint
Despite digital marketing’s evident impact on prospective students, social media managers are still some of the most undersupported members of many higher ed marketing teams. Any school administration should be able to clearly see Gen Z’s appetite for digital content, so why do these disconnects continue to happen? According to…
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April 25, 2023
Your Students Will Tell You Everything: Power Your Innovation by Listening
Community colleges are the front door of higher education for hundreds of thousands of students annually. They may be smaller than their 4-year counterparts, but schools like Butler Community College are leading the charge in innovating classrooms and workforce development programs. How are they doing it? It’s simple — by…
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April 18, 2023
Empower Your Ambassadors: Crafting a Peer-To-Peer Marketing Strategy
Peer-to-peer marketing may be one of the most underutilized strategies for American colleges and universities today. Several studies show that current students are Gen Z’s most preferred source of information about prospective colleges and universities after school websites. Many students are ready and willing to answer their fellow Gen Z’s…
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April 11, 2023
Authentic Automation: Leveraging SMS Texting to Engage With Lead
As regenerative AI takes the marketing world by storm, enrollment marketing teams continue to look for ways to boost engagement with prospective students. David Tal, Co-founder and CEO of Verse.io, suggests there’s a straightforward solution to getting your school’s message to student leads — and it’s already sitting in their…
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April 4, 2023
Take Your Voice Back: Being Change Agents in Higher Ed Marketing
Higher ed marketers often get so caught up in promotion that they take a backseat in developing the other core components of their school’s brand. But as Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas – Little Rock, pointed out, marketers have the power to be…
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March 28, 2023
Speak With One Voice: Getting Students Involved in Enrollment Marketing
Enrollment marketing teams face new challenges every day as they work tirelessly to attract prospective students. Despite those obstacles, Teresa MacGregor, VP of Enrollment Management at Jacksonville University, and her colleagues are celebrating increased first-time enrollment at their school. And it’s not just because of the campus’s beachfront view. They…
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March 21, 2023
Design Planning: Build a Framework Around Your School’s Identity
The compounding effects of the pandemic and the Great Resignation have left a lot of schools looking for answers. Design planning may be just the solution colleges and universities need to get a broad perspective of their marketing constraints in 2023 and beyond. That’s because, as Errol Wint, Founder of…
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March 21, 2023
Design Planning: Build a Framework Around Your School’s Identity
The compounding effects of the pandemic and the Great Resignation have left a lot of schools looking for answers. Design planning may be just the solution colleges and universities need to get a broad perspective of their marketing constraints in 2023 and beyond. That’s because, as Errol Wint, Founder of…
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March 14, 2023
Shaping Community: How Gen Z Students Are Leading the Way in DEI
DEI — diversity, equity, and inclusion — is top-of-mind across marketing channels, not just higher education. That’s because as Gen Z starts to leave school and filter into the workforce, they’re leading the charge of reshaping our culture through a lens of empathy. As Gabrielle Gambrell, adjunct professor at NYU…
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