The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
November 4, 2025
Rethinking Global Recruitment: Agility and Authentic AI
How do you grow international enrollment in a world defined by volatility, technology and shifting global dynamics? Randy Byers, Vice President for International Affairs at Dallas Baptist University, brings over 20 years of global education leadership to unpack what it takes to build sustainable, ethical, and agile international recruitment strategies.…
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October 28, 2025
Small Budgets, Big Impact: Marketing Beyond the Constraints
With rising competition and shrinking budgets, small colleges can feel squeezed out of the higher ed conversation. But Tom Kook, Vice President for Enrollment and Marketing at Emmaus University, shares how thinking small can actually be a strategic advantage. From mission-first messaging to building nimble teams that punch above their…
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October 21, 2025
Leading in Niche Institutions: How being unique helps you stand out.
Does your institution have a unique niche like Ringling College of Art and Design? For Dr. John Chopka, standing out in a niche starts with listening, builds on trust, and is fueled by storytelling. With more than 35 years of enrollment experience, Dr. Chopka shares practical strategies for recruiting in…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
April 25, 2023
Your Students Will Tell You Everything: Power Your Innovation by Listening
Community colleges are the front door of higher education for hundreds of thousands of students annually. They may be smaller than their 4-year counterparts, but schools like Butler Community College are leading the charge in innovating classrooms and workforce development programs. How are they doing it? It’s simple — by…
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April 18, 2023
Empower Your Ambassadors: Crafting a Peer-To-Peer Marketing Strategy
Peer-to-peer marketing may be one of the most underutilized strategies for American colleges and universities today. Several studies show that current students are Gen Z’s most preferred source of information about prospective colleges and universities after school websites. Many students are ready and willing to answer their fellow Gen Z’s…
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April 11, 2023
Authentic Automation: Leveraging SMS Texting to Engage With Lead
As regenerative AI takes the marketing world by storm, enrollment marketing teams continue to look for ways to boost engagement with prospective students. David Tal, Co-founder and CEO of Verse.io, suggests there’s a straightforward solution to getting your school’s message to student leads — and it’s already sitting in their…
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April 4, 2023
Take Your Voice Back: Being Change Agents in Higher Ed Marketing
Higher ed marketers often get so caught up in promotion that they take a backseat in developing the other core components of their school’s brand. But as Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas – Little Rock, pointed out, marketers have the power to be…
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March 28, 2023
Speak With One Voice: Getting Students Involved in Enrollment Marketing
Enrollment marketing teams face new challenges every day as they work tirelessly to attract prospective students. Despite those obstacles, Teresa MacGregor, VP of Enrollment Management at Jacksonville University, and her colleagues are celebrating increased first-time enrollment at their school. And it’s not just because of the campus’s beachfront view. They…
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March 21, 2023
Design Planning: Build a Framework Around Your School’s Identity
The compounding effects of the pandemic and the Great Resignation have left a lot of schools looking for answers. Design planning may be just the solution colleges and universities need to get a broad perspective of their marketing constraints in 2023 and beyond. That’s because, as Errol Wint, Founder of…
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March 21, 2023
Design Planning: Build a Framework Around Your School’s Identity
The compounding effects of the pandemic and the Great Resignation have left a lot of schools looking for answers. Design planning may be just the solution colleges and universities need to get a broad perspective of their marketing constraints in 2023 and beyond. That’s because, as Errol Wint, Founder of…
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March 14, 2023
Shaping Community: How Gen Z Students Are Leading the Way in DEI
DEI — diversity, equity, and inclusion — is top-of-mind across marketing channels, not just higher education. That’s because as Gen Z starts to leave school and filter into the workforce, they’re leading the charge of reshaping our culture through a lens of empathy. As Gabrielle Gambrell, adjunct professor at NYU…
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March 7, 2023
The Demographic Enrollment Cliff: Forecasting the Great Dropoff
The proof is in the data pudding: higher education is racing towards a demographic enrollment cliff over the next few decades. Be it due to ethnic, lifestyle, or regional indicators, hundreds of colleges and universities could be facing a long-term enrollment crisis. Tim Fuller, Founder of Fuller Higher Ed Solutions,…
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February 28, 2023
Audience-First Marketing: Understand How Students Discover Your School
Higher ed marketing teams often tout content as an asset, but does content that falls on deaf ears still make a sound? Without a consistent pipeline for their content, creators will suffer depreciating value in what is truly their most significant asset: their target audience. Kyle Campbell, Founder and Managing…
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