The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
April 21, 2026
Big Announcements about the Summer
Zach Coffin is excited to share some big news with you as The Higher Ed Marketer approaches its 250th episode! We celebrate our co-host Troy Singer and his transition into a new industry. Troy, you will be deeply missed and we are forever grateful for you. There are big plans for…
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April 14, 2026
Breaking Silos: Aligning Academics, Enrollment, and Innovation
Silos are one of the biggest barriers to growth in higher education, yet they persist across academics, enrollment, and marketing. Dale Lemke, Vice President of Academic Affairs at Tabor College, brings a refreshing, collaborative perspective shaped by experience in both faculty and leadership roles. He shares how institutions can move…
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April 7, 2026
Why Higher Ed Leaders Must Think Like CEOs
Deep Gratitude for Troy Singer: Bart has an important announcement. Our beloved co-host Troy Singer is stepping into a new opportunity after nearly six years and almost 250 episodes of co-hosting The Higher Ed Marketer podcast. Bart and the entire team at The Higher Ed Marketer are beyond grateful for…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
July 18, 2023
Start Early: Serving Freshmen and Sophomores in Your Funnel
Many college and university admissions offices are so focused on processing applications that they forget that students want to feel a connection with their school. As Liz Rainwater, Director of Admission Marketing and Communication at TCU, reminds us, trust is the foundation for every relationship. That’s why the folks at…
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July 11, 2023
Everybody Wants to Be on a Winning Team: Confrontation and Caretaking in Higher Ed Marketing
Higher ed creative teams have seen incredible changes since Covid, for better or worse. We saw a shift that included a greater appreciation for work-life balance for employees, but is there a point when leadership’s focus on caretaking hurts more than helps? WAYNE BARRINGER Wayne Barringer, Founder of Jaro Group,…
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July 4, 2023
Be Curious: Showcasing Your School’s User-Generated Content
As digital marketing channels continue to elevate new ways of promoting user-generated content, higher ed marketers have to continue identifying emotional stories that will speak to their target audience. That’s because prospective students want to feel a genuine connection with their peers through real stories. Nate Jorgensen, Senior Director of…
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June 27, 2023
How to Plan Your SEO Roadtrip: Mapping Your SEO Investment
A practical SEO strategy is critical to keeping your school’s enrollment website. But how can you know when to invest in pay-per-click ads versus the long content game? Guus Goorts, Founder of DutchMarketer.com and author of Successful Student Recruitment With Google Ads, believes building an SEO strategy is like planning…
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June 20, 2023
I Want to See the Dorm Room: Marketing Insights From Guy Kawasaki
Guy Kawasaki has been a marketing icon since his early days with Apple spreading the word of a product that’s now synonymous with personal computing, Macintosh. Today, the best-selling author and host of the Remarkable People podcast is the Chief Evangelist for Canva. Guy talks with us about why his…
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June 13, 2023
The Sky’s the Limit: How Drone Shows Can Pull in Your Higher Ed Community
Drone shows are much more than pretty lights in the night sky. Through curated storyboarding and other audiosensory elements, these innovative spectacles can bring communities together by painting a larger story. After Joy Fulkerson, Director of Leadership and Civic Engagement at East Tennessee State University (ETSU), saw a local theme…
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June 6, 2023
A Professor in a Box: Boosting Your Mental Bandwidth With ChatGPT
As a veteran of the newspaper business, Jaime Hunt, Vice President for University Communications and CMO at Old Dominion University, has seen firsthand how resisting change can destroy industries. That’s why she believes higher ed institutions and organizations need to hit the pause button on banning ChatGPT and other…
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May 30, 2023
Diversity of Voice: Attracting Mission-Fit Students With CMS Deliverables
When evaluating a school’s content marketing system (CMS), it’s easy for higher ed marketers to get tunnel vision when defining their target audience. But as Kat Liendgens, CEO of Hannon Hill, reminds us, the national pool of traditional college students is shrinking fast. That means marketing teams need to get…
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May 23, 2023
The 5 Steps of a Student Intake Optimization Strategy
So many small and mid-sized colleges and universities are caught up in trying to spread brand awareness that they’ve forgotten their core purpose — meeting the needs of prospective students. Philip Smith, Founder and CMO of Education Marketing Agency, thinks it’s time for higher ed institutions to stop trying to…
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May 16, 2023
Value + Urgency = Conversions: A Winning Formula for Your Enrollment Funnel
Since 2017, the Pepperdine University - Graduate School of Education & Psychology has nearly tripled its enrollment from about 1,500 students to over 4,000. So how did they do it? According to Luke Phillips, the school’s Executive Director of Marketing and Enrollment, they did it by avoiding the weeds and…
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