The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
April 21, 2026
Big Announcements about the Summer
Zach Coffin is excited to share some big news with you as The Higher Ed Marketer approaches its 250th episode! We celebrate our co-host Troy Singer and his transition into a new industry. Troy, you will be deeply missed and we are forever grateful for you. There are big plans for…
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April 14, 2026
Breaking Silos: Aligning Academics, Enrollment, and Innovation
Silos are one of the biggest barriers to growth in higher education, yet they persist across academics, enrollment, and marketing. Dale Lemke, Vice President of Academic Affairs at Tabor College, brings a refreshing, collaborative perspective shaped by experience in both faculty and leadership roles. He shares how institutions can move…
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April 7, 2026
Why Higher Ed Leaders Must Think Like CEOs
Deep Gratitude for Troy Singer: Bart has an important announcement. Our beloved co-host Troy Singer is stepping into a new opportunity after nearly six years and almost 250 episodes of co-hosting The Higher Ed Marketer podcast. Bart and the entire team at The Higher Ed Marketer are beyond grateful for…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
February 13, 2024
Beyond the Price Tag: Dispelling Misconceptions Around Higher Ed’s Value
When was the last time you were at a college fair and students immediately walked away after seeing your price tag?It’s time to be transparent, intentional, and communicative about available resources.We’re challenging misconceptions and unlocking the value and opportunity of higher ed.Getting the ball rolling is Ken Sigler, the Director…
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February 6, 2024
Digital Marketing Literacy and Best Practices for PPC
Higher Ed marketing is not one size fits all. Each institution is unique and can’t be all things for all people. Finding what consistently works for your brand and sticking to it is crucial to brand growth. The first steps towards success are removing personal bias, having a goal, and…
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January 30, 2024
Chasing Mission Fit: A Pragmatic Guide for Higher Ed Marketing
It’s hard to ask for help. Putting pride aside and leaning on others to enhance your knowledge is nothing to be ashamed of in the realm of higher education. Collaboration, shaking things up, and attempting different strategies can create waves and allow you to think differently. With over 35 years…
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January 23, 2024
Radical Hospitality: Transforming Student Recruitment in Higher Education
The admissions process can get stuck in an endless loop of application deadlines, essays, and transcripts. By investing in “radical hospitality” and focusing on relationship-building with students, admissions teams can discover the clearest path possible. Acting intentionally to show students they matter is key to unlocking their true career path.…
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January 16, 2024
Academic Advocates: Customer Service in Higher Education
Customer service often takes a back seat in the process of higher ed recruitment. Every interaction with a prospective student is crucial to how they view your institution. This means staying up-to-date, trying new tactics, and being intentional about your customer service philosophy. Above all else, consistency is key to…
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January 9, 2024
Donor Dynamics: Navigating Higher Ed with AI for Swift Engagement
Are you utilizing all the tools in your toolbox? Thinking bigger, more interactive, and focusing on fueling engagement is within reach. By learning with AI, your college or university’s fundraising campaigns can be crafted and completed much faster and even at the click of a button. We get the AI…
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January 2, 2024
Next-Gen Scholars: Gen Z Preferences in Higher Ed Marketing
Making higher education accessible to all is big as we approach the enrollment cliff. Identifying the needs of all prospective students and really asking the ‘why’ makes Gen Z feel seen and heard. It’s time to tailor your marketing strategy to meet the needs of the next generation. We’re getting…
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December 26, 2023
Emotional Transformation: The Power of Authentic Student Stories
Telling the authentic transformative stories of students and staff on your campus helps foster real emotional connections. Without forming a genuine connection with your prospective students, they may see right through you. Stories are everything – it’s time to show the impact your university has had on those in your…
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December 19, 2023
Getting Your Marketing Ready for Generation Alpha
Different generations are beginning to have an increase in educational influence. Having a marketing strategy that can adapt but be intentional when helping non-traditional students is key. With information expected to be accessible at the click of a button, how can your institution firmly support these prospective learners with potentially…
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December 12, 2023
Breaking the Mold: Higher Ed for Non-Traditional Learners
The higher education experience is changing. With attention spans shifting and life getting in the way, institutions need to adapt. Now more than ever, learning needs to be functional for the nontraditional student. Getting the conversation started is Troy Brown, the VP and Director of Recruitment and Enrollment at the…
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