The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
July 7, 2026
NextGrad Summer Series Preview
This summer series of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every…
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June 30, 2026
Being Distinct in a Crowded Market
Faith Leaders Mini-Series - Episode 252 (4 of 4)In this special mini-series, Bart Caylor explores the intersection of faith and higher education through conversations with influential Christian university leaders from across the country. Recorded live at the 2026 CCCU International Forum.___Dr. Drew Flamm, President of Grace College and Grace Theological…
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June 23, 2026
Becoming President of Your Alma Mater
Faith Leaders Mini-Series - Episode 251 (3 of 4)In this special mini-series, Bart Caylor explores the intersection of faith and higher education through conversations with influential Christian university leaders from across the country. Recorded live at the CCCU International Forum, each episode highlights how faith-driven leadership is shaping the future…
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Bart
Caylor
Caylor
President & Founder
June 4, 2024
Respect Students’ Time: Flexible Higher Ed for Diverse Life Experiences
Now more than ever, students and families are shifting their focus toward the return on investment in higher education.With prospective students shifting their focus, higher ed needs to be flexible to keep up with changing times.Respecting students’ time and crafting strategies to meet different life experiences takes time, but it…
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May 28, 2024
Understand Your Audience: Tailoring Content Across Communities
Prospective students come from all sorts of backgrounds, communities, needs, and wants. A diverse audience means your content must be flexible to meet the needs of your community. The first step to meeting your audience where they are is to dig deep for their why.Shaping your content to satisfy the needs…
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May 21, 2024
E-Commerce Tactics: Chase What Your Audience Is Looking For
Some old-school higher ed professionals still balk at the idea of incorporating corporate e-commerce tactics into their digital marketing strategies. Yet the reality is that plenty of big box brands have become masters of meeting consumers where they are and delivering on their expectations.Kathleen Stockham, Chief Marketing Officer at South…
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May 14, 2024
Breaking Barriers: Mentorship and Development in Higher Ed Enrollment
With the enrollment cliff on the horizon, change might be just what your school needs to survive the drop.But switching up your enrollment strategy doesn’t have to be a big scary beast. Reaching out and finding support for development and mentorship can help you stay afloat in turbulent higher ed…
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May 7, 2024
Strategic Communication: Identify Your School’s Why
It’s all too easy in higher ed marketing to get caught up in chasing the next shiny object. Sometimes, bouncing from tactic to tactic without taking a step back or even reverting back to last year's plan may seem like the only option.We’ve got two words for you — “strategic…
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April 30, 2024
Shoestring Budgets: Strategic Approaches to Authentic Engagement
Authentic engagement means more than just editing a template and calling it a day.It’s about sitting down with stakeholders and talking through the marketing process. It’s about getting to know your current and prospective students and learning about their journeys and schedules.It’s about taking risks and trying new projects –…
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April 23, 2024
Social Media for GenZ College Search: ZeeMee’s Impact on Recruitment
Higher ed marketers, a digital watering hole has appeared on the scene that you should be taking advantage of.The ZeeMee app allows for authentic connections between your university and prospective students on their terms. This app is revolutionizing the college recruitment game by meeting students where they are.We’re joined by…
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April 16, 2024
Team Integrations and Mergers in the Evolving Marketing Space
With a marketing world that feels like it's shifting every day, our teams need to be agile. Having a team with a diverse background is paramount to handling whatever life throws your institution's way.Being intentional when building or integrating teams and having an understanding of everyone’s background is critical to team…
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April 9, 2024
The Integrated Approach to Marketing and Communications in Higher Ed
It’s time to switch from transactional to strategic.In an era where making your institution stand out is a top priority, raising the bar for Marketing and Communications is essential.By developing and implementing a maturity model, your university can start elevating the student experience. Knocking down the silos and utilizing an integrated…
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April 2, 2024
Ownable Brand Ideas: Higher Ed Marketing Done Differently
Generating ownable brand ideas can spark from unique qualities hidden in plain sight — not taking the little things for granted. What may seem like an odd quirk could set your university apart.Strangers with experience can get the conversation started and completely transform your school's brand.We’re chatting with Brian MacDonald,…
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