The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
April 21, 2026
Big Announcements about the Summer
Zach Coffin is excited to share some big news with you as The Higher Ed Marketer approaches its 250th episode! We celebrate our co-host Troy Singer and his transition into a new industry. Troy, you will be deeply missed and we are forever grateful for you. There are big plans…
Episode Page
April 14, 2026
Breaking Silos: Aligning Academics, Enrollment, and Innovation
Silos are one of the biggest barriers to growth in higher education, yet they persist across academics, enrollment, and marketing. Dale Lemke, Vice President of Academic Affairs at Tabor College, brings a refreshing, collaborative perspective shaped by experience in both faculty and leadership roles. He shares how institutions can move…
Episode Page
April 7, 2026
Why Higher Ed Leaders Must Think Like CEOs
Deep Gratitude for Troy Singer: Bart has an important announcement. Our beloved co-host Troy Singer is stepping into a new opportunity after nearly six years and almost 250 episodes of co-hosting The Higher Ed Marketer podcast. Bart and the entire team at The Higher Ed Marketer are beyond grateful for…
Episode Page
Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
April 23, 2024
Social Media for GenZ College Search: ZeeMee’s Impact on Recruitment
Higher ed marketers, a digital watering hole has appeared on the scene that you should be taking advantage of. The ZeeMee app allows for authentic connections between your university and prospective students on their terms. This app is revolutionizing the college recruitment game by meeting students where they are. We’re…
Episode Page
April 16, 2024
Team Integrations and Mergers in the Evolving Marketing Space
With a marketing world that feels like it’s shifting every day, our teams need to be agile. Having a team with a diverse background is paramount to handling whatever life throws your institution’s way. Being intentional when building or integrating teams and having an understanding of everyone’s background is critical…
Episode Page
April 9, 2024
The Integrated Approach to Marketing and Communications in Higher Ed
It’s time to switch from transactional to strategic. In an era where making your institution stand out is a top priority, raising the bar for Marketing and Communications is essential. By developing and implementing a maturity model, your university can start elevating the student experience. Knocking down the silos and…
Episode Page
April 2, 2024
Ownable Brand Ideas: Higher Ed Marketing Done Differently
Generating ownable brand ideas can spark from unique qualities hidden in plain sight — not taking the little things for granted. What may seem like an odd quirk could set your university apart. Strangers with experience can get the conversation started and completely transform your school’s brand. We’re chatting with…
Episode Page
March 26, 2024
Putting AI Tools to Work for Your Marketing Team
On November 30th, 2022, ChatGPT changed the world. Just months before, Dave Hunt, Director of Digital Marketing Communications and Creative Director at Old Dominion University, had been developing a large-scale email marketing campaign at another university. Dave discovered that the months of work that went into creating it could all…
Episode Page
March 19, 2024
Book Club: The Enrollment Cliff Is Real
The enrollment cliff is real, and it will be here before you know it. If small and medium-sized higher ed institutions want to survive this drastic dropoff in traditional-aged college students, marketing teams will need to prove their brands’ value. For the introductory episode in our weekly review series of…
Episode Page
March 12, 2024
Why Curiosity and Innovation Are Part of the Higher Ed Promise
Higher education has been known for its slower pace of adoption and for often resisting change. With approaching headwinds, including the enrollment cliff, disruption of generative AI, the negative public perception of higher ed, and competition with outside players (Google, Amazon, etc.), it is more critical than ever to lean…
Episode Page
March 5, 2024
AI Chatbot Personalization: Augment the Student Experience
Personalized AI chatbots used to be a muse for science fiction writers. But with the rapid rise of these sophisticated AI tools, the possibilities for how these bots can augment the prospective student journey seem endless. You can certainly hear the enthusiasm in the voice of Ardis Kadiu, the founder…
Episode Page
February 27, 2024
How the University of Kentucky is Trailblazing Financial Literacy
It’s time for schools to embrace the big, audacious goals and put together a strategy to accomplish them. That’s what the University of Kentucky did. They’re implementing programs that will advance student success at their institution. It’s never too late to go for the challenge. We’re talking to Kirsten Turner,…
Episode Page
February 20, 2024
Critical Thinking and Media Literacy in the Digital Age
Teaching critical thinking is the first step to media literacy in the digital age. With varying perspectives, social channels, media outlets, and technological advancements knocking at our door every day, we have to remember the bigger picture. Being able to have challenging conversations with people with opposing views and critically…
Episode Page
91-100 of 254