The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more. 

Recent Episodes

Behind the Microphone

June 25, 2025

Building Spiritual Infrastructure: Minder of the Mission

The Faith Leaders Mini-Series (4 of 4) In the last episode of the Higher Ed Marketer podcast’s Faith Leaders Series we speak with Dondi Costin, president of Liberty University, about the intersection of Christian faith and higher education. They discuss the importance of leadership in maintaining the mission of the…
Episode Page
June 17, 2025

Affordable Faith: Rethinking the Cost and Impact of Christian Higher Ed

Faith Leaders Mini-Series – Episode 208 (3 of 4) In this special mini-series, Bart Caylor and Zach Coffin (VP of The Higher Ed Marketer and Pastor) explore the intersection of faith and higher education. Each week they engage in meaningful conversations with Christian higher ed leaders from across the country.…
Episode Page
June 10, 2025

The Calling to Recruit: Why Faith Still Matters in Higher Ed Marketing

Faith Leaders Mini-Series – Episode 207 (2 of 4) In this special mini-series, Bart Caylor and Zach Coffin (VP of The Higher Ed Marketer and Pastor) explore the intersection of faith and higher education. Each week they engage in meaningful conversations with Christian higher ed leaders from across the country.…
Episode Page
Bart
Caylor

President & Founder
Troy
Singer

Digital Marketing
Specialist
October 4, 2022

The Problem With University Rankings

University rankings play a big part in where a prospective student chooses to go to school, but most rankings focus on prestige and what other peers of institutions think of each other rather than the influence the university is making on the students and alumni.   Dr. Jed Macosko is the…
Episode Page
September 27, 2022

Saving Face and Doing Campus Photography Right

Many marketers struggle to keep track of photo and video assets on campus, but with the proper techniques, you can implement a campus photography program that can enhance the experience of your university. Cindi Farmer is the Director of Strategic Marketing and Communication at Arizona State University. Cindi manages teams…
Episode Page
September 20, 2022

Purpose Driven Marketing Through Brand Storytelling

The most important part of storytelling in higher education is creating stories where students can easily insert themselves and be an active participant.    Chad Wilson is the Vice President and Executive Creative Director of Marketing at Grand Canyon Education, an education service company that provides an array of support…
Episode Page
September 13, 2022

Making the Case for a Liberal Arts Education

The liberal arts education has evolved. Students not only need skills developed from classic education subjects for career readiness but also to be able to continuously adjust as the world around them changes. They need the ability to learn how to learn.  Dr. Lake Lambert began his tenure as the…
Episode Page
September 6, 2022

How To Market a University with Teresa Flannery

While there are common elements across marketing (the 4 P’s), higher education marketing presents some unique challenges with the diversity of audiences, the buying cycle, and the customer journey. Today we welcome Teresa Flannery to talk about her book, How to Market a University. In this episode, Teresa unpacks the…
Episode Page
August 30, 2022

The Future of PPC in Higher Ed Marketing

Since the pandemic, many higher ed marketers have gone to pay-per-click ads to generate leads. In the near future, Google is changing its cookie-based metrics andthe playing field will change significantly. Today’s guests have a new approach to generating leads for institutions.  PJ Wenzel and Marty Gray are the President…
Episode Page
August 23, 2022

Increasing Outcomes for Higher Ed Leaders Through Radical Collaboration

Businesses and organizations lose the most impact and productivity by not working together. The same goes for higher education. To solve big problems, you must be able to cooperate with others.   Dr. Michael Horowitz is the President of TCS Education System. TCS is the community solution for higher education and…
Episode Page
August 16, 2022

Best Practices for PPC in Higher Ed Marketing

Many higher ed marketers think that paid media and PPC (Pay Per Click) ads are the answer to their problems, but most fail to realize that this is a long incubation process, and often, decisions won’t be made from one ad. Our job as marketers is to create curiosity with…
Episode Page
August 9, 2022

Why Marketers Should Always Start With Why

The only way to truly impact is to align particular strategies with particular audiences. To continue pushing the needle forward as marketers, we must think strategically about why we do what we do.  Chris Bender, the Assistant Dean for Communications at the University of Maryland, joins us today to discuss…
Episode Page
August 2, 2022

Marketing Principles That Translate Across All Industries

As marketers, we cannot be short-order cooks just serving up dishes, but chefs who figure out what the consumer wants and create a meal.   Kymm Bartlett Martinez is the Chief Marketing Officer at the American Cancer Society. Before she took over this role, Kymm spent 20 years with General Mills…
Episode Page

131-140 of 212