The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
November 25, 2025
Leading Through Systems, Stewardship, and Strategic Alignment
How do you lead with clarity when your work stretches across departments and expectations? Erick Klein, VP for Enrollment and Marketing at the University of Northwestern, St. Paul, shares the systems and habits that help him coach intentional teams, protect margin, and keep mission at the center. He explains how…
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November 18, 2025
4 Big Things for 2026
A short update from Zach Coffin sharing four important things happening inside The Higher Ed Marketer. 4 Big Things Special Episode Dec 9th – Bart sits down with Troy and Zach to look into 2026 and what trends he sees coming in marketing in 2026. It’s not all AI. Caylor…
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November 11, 2025
Eventful Branding: How to Turn Campus Events into Living Brand Stories
Every event tells a story, but only the most intentional ones help people feel your brand. At Biola University, Tracey Harrison, Vice President for Communications and Brand Marketing, is redefining what campus events can be through a framework called Eventful Branding. This philosophy turns events from logistical tasks into meaningful,…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
March 14, 2023
Shaping Community: How Gen Z Students Are Leading the Way in DEI
DEI — diversity, equity, and inclusion — is top-of-mind across marketing channels, not just higher education. That’s because as Gen Z starts to leave school and filter into the workforce, they’re leading the charge of reshaping our culture through a lens of empathy. As Gabrielle Gambrell, adjunct professor at NYU…
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March 7, 2023
The Demographic Enrollment Cliff: Forecasting the Great Dropoff
The proof is in the data pudding: higher education is racing towards a demographic enrollment cliff over the next few decades. Be it due to ethnic, lifestyle, or regional indicators, hundreds of colleges and universities could be facing a long-term enrollment crisis. Tim Fuller, Founder of Fuller Higher Ed Solutions,…
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February 28, 2023
Audience-First Marketing: Understand How Students Discover Your School
Higher ed marketing teams often tout content as an asset, but does content that falls on deaf ears still make a sound? Without a consistent pipeline for their content, creators will suffer depreciating value in what is truly their most significant asset: their target audience. Kyle Campbell, Founder and Managing…
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February 21, 2023
An Audience of One: Make the Prospective Student the Hero of Their Story
As higher ed marketing teams look towards an unpredictable future injected with AI technology, one question is now on everyone’s mind: what qualifies as quality written content? Ann Handley, Chief Content Officer of MarketingProfs and best-selling author of Everybody Writes, believes it’s writing that inspires your reader and makes them…
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February 14, 2023
Audience-Centric Content: Building Relationships Through Engagement
Higher ed marketers all know the struggle of reaching target audiences, but real audience-centric content is in the eye of the beholder. With so many digital mediums to choose from, how can schools know that their brand messaging is what their audience is looking for? Jerra Toms, Director of Marketing…
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February 7, 2023
Leveraging Students as Co-Creators for Your Social Media Content
We’re all still students of social media content creation, but some schools are bringing their A-game when generating content that speaks to Gen Z. Owen Knight, Director of Admission Engagement at Tulane University, shares how he and his team reach their target audience by leaning on their peers – current…
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January 31, 2023
Building a Story Vault: Empowering Storytellers in Your Marketing Process
Alumni and students have so many incredible authentic stories to tell about their colleges and universities. But higher ed marketing teams can sometimes get in their own way by curating those stories till they’re just another batch of overly processed advertisements. People want to hear about real experiences. But if…
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January 24, 2023
Leaning on Legacy: Blending History and Branding in Enrollment Marketing
How much should colleges and universities lean on legacy branding? Advancement departments undoubtedly love promoting the “glory days” to their school alums, but should legacy be a major factor in your enrollment marketing strategy? In the late 1970s, Indiana State University produced one of the most famous basketball players…
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January 17, 2023
Telling Over Selling: Discoverable Short-Form Video Content
Short-form video content has exploded on social media platforms over the last few years. Colleges and universities are scrambling to take advantage of these content marketing goldmines, but some are still missing the mark. But as Rob Clark, social media influencer and creator of That Tall Family, told us –…
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January 10, 2023
Pay It Forward: Higher Ed Advancement and Philanthropy
Working in higher ed advancement can be discouraging when you hear the word “No” from potential donors. But by imprinting philanthropy on your student culture, you can encourage them to pay it forward to their future fellow alums the second they set foot on campus. In this episode, the…
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