The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
March 11, 2025
The Evolution of the Chief Revenue Officer and Enrollment
Season 6, Episode 197 Too often in higher ed, finance, marketing, and enrollment teams operate in silos, creating roadblocks to sustainable growth. Steven Rutt, Chief Revenue Officer at Abilene Christian University, joins us to break down why alignment between these teams is crucial—and how to make it happen. In this…
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March 4, 2025
Your First 90 Days as CMO
Session 6 – Episode 196 In this episode of The Higher Ed Marketer, Bryce Hoffman, VP and Chief Marketing & Communications Officer at Worcester Polytechnic Institute (WPI), shares insights from his transition into the CMO role and the evolving landscape of higher ed marketing. He reflects on generational shifts in…
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February 25, 2025
Inside the Enrollment Playbook: Data, Strategy, and Bold Moves
Season 6 – 195 How can colleges adapt to shifting demographics and enrollment challenges? In this episode, we sit down with Jeremy Taylor, Vice President of Enrollment Management at Defiance College, to explore innovative strategies for attracting and retaining students. Jeremy shares how understanding market dynamics, leveraging data, and aligning…
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Caylor
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President & Founder
Troy
SingerDigital Marketing
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Digital Marketing
Specialist
June 28, 2022
The relationship between Athletics and college enrollment
It’s no secret that college athletics can play a role in deciding where a student will go to college. All across the country universities use different marketing strategies based on their athletic programs to help increase their enrollment. Jim Carr, who is the President and CEO of the NAIA joins…
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June 21, 2022
Live Chat: Creating Better Accessibility for Greater Outcomes
In higher ed marketing, it is important to stand out from everyone else and create a sense of belonging for prospective students. One of the best technological tools for accomplishing this are live chat systems. In this episode, Ben Congleton, CEO and CoFounder at Olark, talks about his journey to…
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June 14, 2022
From the Ground Up: Building a Medical School With Community in Mind
How do you market a school that is in the process of being built? Know your mission. In this episode, Dr. Michael Rice details his next exciting opportunity: Director of Admissions at the Osteopathic Medical School at Duquesne University. The catch? The school is currently being built from the ground…
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June 7, 2022
Aspirational Branding: What Makes Your Community College Exceptional
Community colleges often operate with limited resources. This can result in prospective students not knowing that there is an affordable and accessible path to higher education within their community. In this episode, Shauna Davis and Mary Laphen from the Lumina Foundation, provide an overview of what the Million Dollar Community…
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May 31, 2022
Collaborative Conversations Create Creative Solutions
Higher ed marketing is a constantly evolving industry. From the early days of MySpace to connecting with prospects on WhatsApp today, the need for continuous learning is paramount. In this episode, Stephanie Geyer, Director of Digital Strategy and Innovation at the University of Montana, shares how she has watched and…
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May 24, 2022
Being Competitive With Bold Marketing
A small liberal arts college education comes with many benefits, but most also come with an expensive price tag. Does it have to be that way? In this episode, Dr. Scott Feller, President at Wabash College, shares how to provide an elite education without an elite price tag. Dr. Feller…
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May 17, 2022
Fluid Communications Build Better Relationships
Since the beginning of the COVID-19 pandemic, international student applications have more than tripled, but the way to market to international students has significantly changed. In this episode, Christian DiGregorio, Director of International Recruitment at York College of Pennsylvania, speaks to the new ways to successfully connect with and build…
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May 10, 2022
The Steep Cost of Disregarding Transparency in Tuition
We talk with a lot of guests about college admissions from the higher ed perspective, but what can we learn from having the conversation from a secondary school angle? In this episode, Chris Cleveland, Principal at Wesleyan School, shares his perspective on how colleges can transparently and effectively market themselves…
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May 3, 2022
Supporting Individual Success Through Community
Student retention and graduation rates are common concerns in higher education. How do we improve the experiences of students, therefore increasing their future successes in life? In this episode, Dr. Larry Johnson, College President at Guttman Community College CUNY, walks us through the unique model of Guttman Community College and…
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April 26, 2022
Diversify Classrooms Through Authentic Messaging
Finding your perfect prospective student will increase your enrollment numbers. How do you find your perfect student? In this episode, Tim Bohling, Chief Marketing and Graduate Enrollment Officer at University of Notre Dame – Mendoza College of Business, joins the show to talk about how an authentic brand narrative paired…
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