The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
March 17, 2026
Video First. Story Wins. Stop Avoiding Video.
Vince Slomsky, Assistant Vice President of Marketing and Brand at the University of South Florida, brings a journalist’s mindset to university marketing, blending storytelling, data, and video strategy to create content that resonates with modern audiences. From leveraging YouTube as a discovery engine to empowering students as creators, his approach…
Episode Page
March 10, 2026
How to Align Higher Education Marketing with Enrollment Growth
Enrollment decline rarely comes from a lack of effort. More often, it stems from misalignment. When marketing operates separately from enrollment strategy, even strong branding and storytelling can fail to move the needle. Live from the CCCU International Forum in Dallas, Stacey Berggren shares the candid journey of moving marketing…
Episode Page
March 3, 2026
Identity, AI and the Enrollment Advantages
A return home, a thriving enrollment team, and a bold vision for serving the Central Valley. Amanda Slaughter joins the podcast live from the CCCU International Forum to share why Fresno Pacific University is leaning into its identity as its greatest enrollment advantage. At a time when many institutions are…
Episode Page
Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
June 13, 2023
The Sky’s the Limit: How Drone Shows Can Pull in Your Higher Ed Community
Drone shows are much more than pretty lights in the night sky. Through curated storyboarding and other audiosensory elements, these innovative spectacles can bring communities together by painting a larger story. After Joy Fulkerson, Director of Leadership and Civic Engagement at East Tennessee State University (ETSU), saw a local theme…
Episode Page
June 6, 2023
A Professor in a Box: Boosting Your Mental Bandwidth With ChatGPT
As a veteran of the newspaper business, Jaime Hunt, Vice President for University Communications and CMO at Old Dominion University, has seen firsthand how resisting change can destroy industries. That’s why she believes higher ed institutions and organizations need to hit the pause button on banning ChatGPT and other…
Episode Page
May 30, 2023
Diversity of Voice: Attracting Mission-Fit Students With CMS Deliverables
When evaluating a school’s content marketing system (CMS), it’s easy for higher ed marketers to get tunnel vision when defining their target audience. But as Kat Liendgens, CEO of Hannon Hill, reminds us, the national pool of traditional college students is shrinking fast. That means marketing teams need to get…
Episode Page
May 23, 2023
The 5 Steps of a Student Intake Optimization Strategy
So many small and mid-sized colleges and universities are caught up in trying to spread brand awareness that they’ve forgotten their core purpose — meeting the needs of prospective students. Philip Smith, Founder and CMO of Education Marketing Agency, thinks it’s time for higher ed institutions to stop trying to…
Episode Page
May 16, 2023
Value + Urgency = Conversions: A Winning Formula for Your Enrollment Funnel
Since 2017, the Pepperdine University – Graduate School of Education & Psychology has nearly tripled its enrollment from about 1,500 students to over 4,000. So how did they do it? According to Luke Phillips, the school’s Executive Director of Marketing and Enrollment, they did it by avoiding the weeds and…
Episode Page
May 9, 2023
Seek the Unexpected: Surprising Students With Real Storytelling
Mission-fit storytelling is an essential piece of higher ed content marketing. That sounds straightforward on paper, but many schools struggle to attract students by meeting them where they are. Neal Foard, Chief Marketing Officer at Within, Inc., thinks too many marketing teams are adrift in a sea of algorithms and…
Episode Page
May 2, 2023
Targeted Digital Advertising: Captivating a Small Audience Over a Large Footprint
Despite digital marketing’s evident impact on prospective students, social media managers are still some of the most undersupported members of many higher ed marketing teams. Any school administration should be able to clearly see Gen Z’s appetite for digital content, so why do these disconnects continue to happen? According to…
Episode Page
April 25, 2023
Your Students Will Tell You Everything: Power Your Innovation by Listening
Community colleges are the front door of higher education for hundreds of thousands of students annually. They may be smaller than their 4-year counterparts, but schools like Butler Community College are leading the charge in innovating classrooms and workforce development programs. How are they doing it? It’s simple — by…
Episode Page
April 18, 2023
Empower Your Ambassadors: Crafting a Peer-To-Peer Marketing Strategy
Peer-to-peer marketing may be one of the most underutilized strategies for American colleges and universities today. Several studies show that current students are Gen Z’s most preferred source of information about prospective colleges and universities after school websites. Many students are ready and willing to answer their fellow Gen Z’s…
Episode Page
April 11, 2023
Authentic Automation: Leveraging SMS Texting to Engage With Lead
As regenerative AI takes the marketing world by storm, enrollment marketing teams continue to look for ways to boost engagement with prospective students. David Tal, Co-founder and CEO of Verse.io, suggests there’s a straightforward solution to getting your school’s message to student leads — and it’s already sitting in their…
Episode Page
131-140 of 249