The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
November 19, 2024
FAFSA, Athletics and Tuition Reset with Dr. Bryan Gross from Hartwick College
This week on The Higher Ed Marketer Podcast, we’re joined by Dr. Bryan Gross, Vice President for Enrollment Management and Athletics at Hartwick College, for a thought-provoking conversation on marketing and enrollment through the lens of athletics and tuition. Dr. Gross dives into Hartwick’s bold tuition reset, sharing the…
Episode Page
November 12, 2024
GenAI for Teams with Bart Caylor and Zach Coffin
In this episode of The Higher Ed Marketer Podcast, we’re taking a look under the hood at Caylor Solutions and into the transformative power of generative AI with Bart Caylor, Founder and President of Caylor Solutions, and Zach Coffin, Director of The Higher Ed Marketer. Together, they reveal how the…
Episode Page
November 5, 2024
Millennial President Nick Griffin: Bold Leadership, AI, and Bilingualism
In this episode, we sit down with Nick Griffin from Mid-South Christian College, who shares valuable insights on fostering creativity, collaboration, and community engagement in higher education. As a young college president of age 32, with a big, action-driven vision, Nick talks about embracing new opportunities, the importance of building…
Episode Page
Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
July 5, 2022
Greater Engagement in Higher Ed Through Virtual Events
Since the pandemic began, we have had to adapt to a new online environment, but platforms like Zoom and Microsoft teams aren’t giving us the human touch that we need. Remo is an interactive virtual event platform that empowers users to create natural interactions in online settings. Hoyin Cheung is…
Episode Page
June 28, 2022
The relationship between Athletics and college enrollment
It’s no secret that college athletics can play a role in deciding where a student will go to college. All across the country universities use different marketing strategies based on their athletic programs to help increase their enrollment. Jim Carr, who is the President and CEO of the NAIA joins…
Episode Page
June 21, 2022
Live Chat: Creating Better Accessibility for Greater Outcomes
In higher ed marketing, it is important to stand out from everyone else and create a sense of belonging for prospective students. One of the best technological tools for accomplishing this are live chat systems. In this episode, Ben Congleton, CEO and CoFounder at Olark, talks about his journey to…
Episode Page
June 14, 2022
From the Ground Up: Building a Medical School With Community in Mind
How do you market a school that is in the process of being built? Know your mission. In this episode, Dr. Michael Rice details his next exciting opportunity: Director of Admissions at the Osteopathic Medical School at Duquesne University. The catch? The school is currently being built from the ground…
Episode Page
June 7, 2022
Aspirational Branding: What Makes Your Community College Exceptional
Community colleges often operate with limited resources. This can result in prospective students not knowing that there is an affordable and accessible path to higher education within their community. In this episode, Shauna Davis and Mary Laphen from the Lumina Foundation, provide an overview of what the Million Dollar Community…
Episode Page
May 31, 2022
Collaborative Conversations Create Creative Solutions
Higher ed marketing is a constantly evolving industry. From the early days of MySpace to connecting with prospects on WhatsApp today, the need for continuous learning is paramount. In this episode, Stephanie Geyer, Director of Digital Strategy and Innovation at the University of Montana, shares how she has watched and…
Episode Page
May 24, 2022
Being Competitive With Bold Marketing
A small liberal arts college education comes with many benefits, but most also come with an expensive price tag. Does it have to be that way? In this episode, Dr. Scott Feller, President at Wabash College, shares how to provide an elite education without an elite price tag. Dr. Feller…
Episode Page
May 17, 2022
Fluid Communications Build Better Relationships
Since the beginning of the COVID-19 pandemic, international student applications have more than tripled, but the way to market to international students has significantly changed. In this episode, Christian DiGregorio, Director of International Recruitment at York College of Pennsylvania, speaks to the new ways to successfully connect with and build…
Episode Page
May 10, 2022
The Steep Cost of Disregarding Transparency in Tuition
We talk with a lot of guests about college admissions from the higher ed perspective, but what can we learn from having the conversation from a secondary school angle? In this episode, Chris Cleveland, Principal at Wesleyan School, shares his perspective on how colleges can transparently and effectively market themselves…
Episode Page
May 3, 2022
Supporting Individual Success Through Community
Student retention and graduation rates are common concerns in higher education. How do we improve the experiences of students, therefore increasing their future successes in life? In this episode, Dr. Larry Johnson, College President at Guttman Community College CUNY, walks us through the unique model of Guttman Community College and…
Episode Page
121-130 of 189