The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
September 3, 2024
Amplify Student Voices: Let Them Tell Their Stories
How often do you find yourself wondering what your school’s marketing messaging should be? What are your prospective students interested in? What do they see that sets your institution apart? The easiest way to hear your students’ stories is from the students themselves. We’re chatting with Kathy Howell and Kathy…
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August 27, 2024
How to Include Donor Stories in Your Marketing Campaigns
In 2021, Kenyon College in Gambier, Ohio, received a record-breaking $100 million gift from an anonymous donor. So how did Kenyon’s marketing department creatively share the story of this generous anonymous donor while emphasizing the importance of gifts at every level? Kenyon’s Vice President for Advancement, Colleen Garland, and Vice…
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August 20, 2024
Messaging Modalities, Personas, and Strategic Actions
Take another trip back in time with us as we revisit another compelling episode of the Higher Ed Marketer Podcast. In 2022, Jay Baer, Business Growth and Customer Experience Researcher — and tequila sommelier — shared his three essential keys to marketing with us. By identifying audience personas and adapting…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
September 27, 2022
Saving Face and Doing Campus Photography Right
Many marketers struggle to keep track of photo and video assets on campus, but with the proper techniques, you can implement a campus photography program that can enhance the experience of your university. Cindi Farmer is the Director of Strategic Marketing and Communication at Arizona State University. Cindi manages teams…
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September 20, 2022
Purpose Driven Marketing Through Brand Storytelling
The most important part of storytelling in higher education is creating stories where students can easily insert themselves and be an active participant. Chad Wilson is the Vice President and Executive Creative Director of Marketing at Grand Canyon Education, an education service company that provides an array of support…
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September 13, 2022
Making the Case for a Liberal Arts Education
The liberal arts education has evolved. Students not only need skills developed from classic education subjects for career readiness but also to be able to continuously adjust as the world around them changes. They need the ability to learn how to learn. Dr. Lake Lambert began his tenure as the…
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September 6, 2022
How To Market a University with Teresa Flannery
While there are common elements across marketing (the 4 P’s), higher education marketing presents some unique challenges with the diversity of audiences, the buying cycle, and the customer journey. Today we welcome Teresa Flannery to talk about her book, How to Market a University. In this episode, Teresa unpacks the…
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August 30, 2022
The Future of PPC in Higher Ed Marketing
Since the pandemic, many higher ed marketers have gone to pay-per-click ads to generate leads. In the near future, Google is changing its cookie-based metrics andthe playing field will change significantly. Today’s guests have a new approach to generating leads for institutions. PJ Wenzel and Marty Gray are the President…
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August 23, 2022
Increasing Outcomes for Higher Ed Leaders Through Radical Collaboration
Businesses and organizations lose the most impact and productivity by not working together. The same goes for higher education. To solve big problems, you must be able to cooperate with others. Dr. Michael Horowitz is the President of TCS Education System. TCS is the community solution for higher education and…
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August 16, 2022
Best Practices for PPC in Higher Ed Marketing
Many higher ed marketers think that paid media and PPC (Pay Per Click) ads are the answer to their problems, but most fail to realize that this is a long incubation process, and often, decisions won’t be made from one ad. Our job as marketers is to create curiosity with…
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August 9, 2022
Why Marketers Should Always Start With Why
The only way to truly impact is to align particular strategies with particular audiences. To continue pushing the needle forward as marketers, we must think strategically about why we do what we do. Chris Bender, the Assistant Dean for Communications at the University of Maryland, joins us today to discuss…
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August 2, 2022
Marketing Principles That Translate Across All Industries
As marketers, we cannot be short-order cooks just serving up dishes, but chefs who figure out what the consumer wants and create a meal. Kymm Bartlett Martinez is the Chief Marketing Officer at the American Cancer Society. Before she took over this role, Kymm spent 20 years with General Mills…
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July 26, 2022
Effectively Utilizing Your Website To Market Your College
People often look at websites from just a technical or aesthetic point of view but overlook how a website can be an excellent marketing tool to help shape communications and marketing goals. Joshua Charles, the Director of Web Strategy and Technology at Rutgers Business School, joins us to discuss how…
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