The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
November 4, 2025
Rethinking Global Recruitment: Agility and Authentic AI
How do you grow international enrollment in a world defined by volatility, technology and shifting global dynamics? Randy Byers, Vice President for International Affairs at Dallas Baptist University, brings over 20 years of global education leadership to unpack what it takes to build sustainable, ethical, and agile international recruitment strategies.…
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October 28, 2025
Small Budgets, Big Impact: Marketing Beyond the Constraints
With rising competition and shrinking budgets, small colleges can feel squeezed out of the higher ed conversation. But Tom Kook, Vice President for Enrollment and Marketing at Emmaus University, shares how thinking small can actually be a strategic advantage. From mission-first messaging to building nimble teams that punch above their…
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October 21, 2025
Leading in Niche Institutions: How being unique helps you stand out.
Does your institution have a unique niche like Ringling College of Art and Design? For Dr. John Chopka, standing out in a niche starts with listening, builds on trust, and is fueled by storytelling. With more than 35 years of enrollment experience, Dr. Chopka shares practical strategies for recruiting in…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
September 12, 2023
International Student Marketing: How Your School Can Sell Brand USA
Like a lot of higher ed departments, international student marketing has been on a rollercoaster since the pandemic. And while other global players like Canada and India are excelling in international recruitment, the US is falling behind. But Mary Catherine Chase, Director of Marketing and Communications at The George Washington…
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September 5, 2023
Five Ways to Build Trust Within Higher Ed Enrollment
When It comes to building trust by empowering teams to take ownership, higher ed leaders must communicate frequently and not be afraid to push boundaries. Today, we’re joined by the Senior Director of Enrollment Marketing at Baylor University, Jen McCrady. Jen talks about what helps her unique management style to…
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August 29, 2023
Brand Framework: Reshaping and Rediscovering Your School’s Promise
For any number of reasons, higher ed institutions can sometimes get caught up in a branding dilemma. And it’s often up to their marketing departments to reshape — or rediscover — the magic behind their school’s messaging. Such was the case at the University of Louisville in 2017. It was…
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August 22, 2023
The Five C’s of Building Great Teams in Higher Ed
Are you setting the teams at your university or organization up for success? How are you supporting your colleagues to ensure that they are at the top of their game at all times? It all starts with being intentional, getting everyone aligned, and having a collaborative approach. In this episode,…
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August 15, 2023
Enrollment and Marketing Data Silos: Stop Hoarding and Start Talking
“Data silos” have been at the top of the buzzword pile for a few years now. But the truth is that many higher ed enrollment and marketing departments still don’t quite get each others’ roles. Michael Doran, CRM Implementation Strategist at XEquals, thinks the biggest problem is they speak different…
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August 8, 2023
Content Marketing: Its Strengths, Weaknesses, And Everything In Between
In this episode, we are joined by the Director of Content and Strategy Assessment at the University of Rochester, Brian Piper. Not only do we get an inside look at his approach and strategies around content with the University of Rochester, he shares his perspective on this quickly changing landscape,…
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August 1, 2023
It Takes a Campus: Marketing and Understanding the Entire Student Life Cycle
Higher ed marketers sometimes forget that they’re not merely engaging with prospective students. They’re selling their brand’s value proposition to future alumni. That’s why Ellen Johnson, Vice President For Enrollment Management at Allegheny College, says her school’s enrollment marketing speaks to the entire breadth of the student life cycle. And…
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July 25, 2023
What Would Ted Lasso Do?: Driving Organizational Change Through Branding
Jenny Petty, Vice President of Marketing Communications at the University of Montana, had a tall order to fill when she arrived at the school in 2021. After nearly a decade of declining enrollment, the university was in desperate need of a branding facelift. Jenny knew she and her team…
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July 18, 2023
Start Early: Serving Freshmen and Sophomores in Your Funnel
Many college and university admissions offices are so focused on processing applications that they forget that students want to feel a connection with their school. As Liz Rainwater, Director of Admission Marketing and Communication at TCU, reminds us, trust is the foundation for every relationship. That’s why the folks at…
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July 11, 2023
Everybody Wants to Be on a Winning Team: Confrontation and Caretaking in Higher Ed Marketing
Higher ed creative teams have seen incredible changes since Covid, for better or worse. We saw a shift that included a greater appreciation for work-life balance for employees, but is there a point when leadership’s focus on caretaking hurts more than helps? WAYNE BARRINGER Wayne Barringer, Founder of Jaro Group,…
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