The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
April 7, 2026
Why Higher Ed Leaders Must Think Like CEOs
Deep Gratitude for Troy Singer: Bart has an important announcement. Our beloved co-host Troy Singer is stepping into a new opportunity after nearly six years and almost 250 episodes of co-hosting The Higher Ed Marketer podcast. Bart and the entire team at The Higher Ed Marketer are beyond grateful for…
Episode Page
March 31, 2026
Launching a Brand New Website While Being New To Higher Education
What happens when a university website becomes a cluttered “junk drawer” instead of a clear, welcoming first impression? Paul Garner, Executive Director of Marketing and Communications at Western Carolina University, shares how his team transformed a confusing, overloaded website into a true digital front door that reflects the student experience…
Episode Page
March 24, 2026
How Journalists Are Transforming Higher Ed Marketing
Drawing from their shared roots in journalism, Julia Ferrante and Rachel Colquitt reveal how storytelling, authenticity, and human connection are reshaping how institutions communicate, build trust, and inspire action in a rapidly changing landscape. Their conversation highlights how marketers can move beyond surface-level messaging to uncover deeper stories, create meaningful…
Episode Page
Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
October 14, 2025
AI, Integrity, and the Next Generation of Learners
Artificial intelligence is reshaping higher education and each generation is approaching it differently. NYU’s Conor Grennan , alongside his Gen Z son, Finn, explores how AI is influencing academic integrity, workforce readiness, and the way students engage with learning. Rather than approaching AI with fear or hype, Conor calls institutions…
Episode Page
October 7, 2025
Overcoming a 5 Million Dollar Financial Challenge by Rethinking Strategy
Higher ed is under pressure, and the clock is ticking for leaders to make bold, strategic moves. In this episode, Dr. Jamie Caridi shares how he helped Bethany College overcome deep financial challenges, rebuild trust, and launch a high-impact strategic plan. From reaching economic equilibrium to forming unexpected partnerships, Caridi…
Episode Page
September 30, 2025
A Higher Ed Comeback Story
When Dr. Dr. Amy Bragg Carey stepped into her role as president of Friends University, the institution was facing financial instability, mission drift, and uncertainty about its identity in Christian higher ed. Nearly a decade later, Friends has achieved record enrollment and reclaimed its Christian mission with clarity and confidence.…
Episode Page
September 23, 2025
Leading Consistent Brand Strategy Across 19 Campuses
How do you manage and elevate a brand across 19 campuses serving more than 200,000 students? In this episode, Kathie Fleck of Ivy Tech Community College shares how her team is building brand consistency across one of the largest community college systems in the country. From messaging and segmentation to…
Episode Page
September 16, 2025
Turning Your Website Into a Recruitment Powerhouse
When Kesha Boyce Williams joined USC Upstate, she inherited an eight-year dream deferred: a much-needed website redesign. But rather than treat it as a technical update, she led with strategy, relationship-building, and storytelling to turn the university’s website into a true enrollment driver. In this episode, Kesha shares how strategic…
Episode Page
September 9, 2025
Leading a University Rebrand with Purpose
What does it take to lead a beloved institution through a name change without alienating stakeholders or losing sight of your values? In this episode, Dr. Mark Milioni, President of Mission University (formerly Baptist Bible College), shares the deeply intentional and strategic process behind one of higher ed’s most thoughtful…
Episode Page
September 2, 2025
Big Celebration and a Sneak Peep into Season 7
Fall is here and that means another great season of The Higher Ed Marketer Podcast. Sneak Peak into Season 7 50,000+ downloads…WHAT?!?!? Thank you for helping shape this community. Next week – Season 7 Launched. The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed…
Episode Page
August 26, 2025
Your Students Will Tell You Everything: Power Your Innovation by Listening
This is the final episode of our Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for essential…
Episode Page
August 19, 2025
Putting AI Tools to Work for Your Marketing Team
This episode is number three in our Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for essential…
Episode Page
August 12, 2025
How to Leverage Student-Produced, Authentic Content
This episode (2 of 4) is part of Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for…
Episode Page
21-30 of 252