In essence, “Chasing Mission Fit” isn’t just a book. It’s a roadmap for small institutions to make a big impact, to find their voice in a noisy world. It’s about making every word, every campaign count. For anyone in higher education...
This book should be essential reading for any higher education marketer. Bart has collected a wealth of insights from a variety of experts in their fields and added his own experience and knowledge. Higher education is facing numerous challenges, from the demographic...
This book is a call to action for marketers in higher education, a valuable resource for both seasoned professionals and newcomers. It’s a comprehensive toolkit, essential for enhancing marketing skills and effectiveness in the rapidly evolving world of higher...
The title rightfully earns its place not on the bookshelf but on the busy desk of every professional in higher education seeking to elevate their student recruitment efforts. Bart Caylor deserves applause for delivering a book that not only meets but exceeds the...
Higher education has been Chasing Mission Fit for years. And the challenge for admissions professionals to find best fit students has never been greater. Bart Caylor astutely describes modern enrollment challenges and offers practical insight into how institutions of...
