Higher education has been Chasing Mission Fit for years. And the challenge for admissions professionals to find best fit students has never been greater. Bart Caylor astutely describes modern enrollment challenges and offers practical insight into how institutions of all types can tell their unique story. The most compelling aspect of Caylor’s work is his emphasis on mission and its impact on prospective students. Every college and university would benefit from this useful and informative resource.
Phil Cook
