The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
July 8, 2025
Stop the Melt: Enrollment Innovation
Welcome to the ZeeMeeSummer Series! Episode 210 In this episode of The Higher Ed Marketer, Dr. Jay Jacobs, Vice Provost for Enrollment Management at the University of Vermont, shares how bold innovation and cross-campus collaboration are transforming the student journey. From launching the Vermont Pitch Challenge to building internal talent…
Episode Page
July 1, 2025
Hot Topics, Cool Guests: What’s Happening this Summer Around The Higher Ed Marketer Podcast
The Higher Ed Marketer is heating things up this summer with a special series you won’t want to miss. Powered by our friends at ZeeMee! We’re bringing you four fresh episodes featuring standout voices in higher ed: Jay Jacobs (University of Vermont), James Steen (Houston Christian University), Sacha Thieme (Indiana…
Episode Page
June 25, 2025
Building Spiritual Infrastructure: Minder of the Mission
The Faith Leaders Mini-Series (4 of 4) In the last episode of the Higher Ed Marketer podcast’s Faith Leaders Series we speak with Dondi Costin, president of Liberty University, about the intersection of Christian faith and higher education. They discuss the importance of leadership in maintaining the mission of the…
Episode Page
Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
December 5, 2023
Data-Informed Decisions: How AI is Reshaping Marketing Strategies
Welcome to the Gold Rush era of artificial intelligence. AI is integrating more and more into the world of higher education and everyone is hoping for their morsel of success. It’s crucial now more than ever to begin educating yourself on the world of AI. Push off your studying and…
Episode Page
November 28, 2023
The “Why” Factor: How to Stay True to Your Mission in the Enrollment Ecosystem
If someone asked you to define your institution’s “Why,” could you? When was the last time you really looked through your brand guide to ensure you were sticking to the mission? Are all your ducks really in a row? DJ Menifee, Vice President of Enrollment, Marketing, Communications and Retention at…
Episode Page
November 21, 2023
People Interaction Isn’t Dead: Why Every Collaboration Is a Teachable Moment
There are always opportunities to learn in the higher ed marketing space. But there are also opportunities to teach. Higher education tends to move slowly, and with everything around us evolving quickly, we need to approach change as a team. We’re digging deep into collaborative change with Susan Kassab, Vice…
Episode Page
November 14, 2023
Online Learning: Change Management in the Age of AI
As the saying goes, “Change is a part of life.” The same can be said for higher ed online classroom resources. How can schools meet the needs of students in the ever-advancing remote learning space? It’s time for colleges and universities to work for students. That’s why we’re talking to…
Episode Page
November 7, 2023
Video Storytelling: A Strategy for Building Your Brand’s Content Engine
Is your college or university’s content engine struggling to chug down the track? Do you often find yourself scrambling to find where your next piece of marketable content will come from? It’s time to utilize what’s right in front of you. That’s why we’re talking to John Azoni, Owner and…
Episode Page
October 31, 2023
Behind the Numbers: U.S. News And World Report “Best Colleges” Rankings
Step right up as we unpack the U.S World News College & University Rankings. There’s methodology, there’s branding, but how does it all work together, and what other factors affect your school’s ranking? We’re talking to Adam Stoltz, Director of Enrollment Marketing at the University of Idaho. Adam wrote his…
Episode Page
October 24, 2023
Cracking the Code: How to Differentiate Yourself and Attract Mission-Fit Personas
Higher education is not one size fits all. Markers need to wade into the data and demographics and focus on creating an intentional message for their target audience. That’s why we’re talking to Shane Baglini, Senior Director of Marketing Recruitment at Muhlenberg College. A dynamic higher ed marketer, Shane has…
Episode Page
October 17, 2023
Truth in Advertising: Authenticity in Higher Ed Marketing
Authenticity has taken a front seat in higher ed marketing. Branding your institution authentically is a big key to success, and it starts with improving the employee experience. That’s why we’re talking to Eddie Francis, Founder of Edify Ventures. With a diverse experience in various industries, Eddie holds firm that…
Episode Page
October 10, 2023
From Generic to Magnetic: Tailored Marketing in Higher Education
Marketing in Higher Education is evolving more rapidly than ever. If we sit around and watch the innovations fly by, we might be out of the game before we know it. It’s key to ensure that when the right piece of marketing is available to your university, you seize it.…
Episode Page
October 3, 2023
The Fastball Special: Your Higher Ed Marketing All-Star Team for 2023
Batter up! With the 2023 World Series just around the corner, we’re celebrating an all-star roster of The Higher Ed Marketer interviews. From CMOs to school presidents, we’ve had the privilege to talk to some of the most brilliant minds in higher education. And the best part? Each of this…
Episode Page
71-80 of 214