The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
June 3, 2025
The State of Christian Higher Ed: Opportunities, Challenges, and a Path Forward
Faith Leaders Mini-Series – Episode 206 (1 of 4) In this special mini-series, Bart Caylor and Zach Coffin (VP of The Higher Ed Marketer) explore the intersection of faith and higher education. Each week of this series they have thoughtful discussions with a Christian Higher Ed leader from across the…
Episode Page
May 27, 2025
Faith Leaders Mini-Series Next Week
We’re thrilled to announce the Faith Leaders Mini Series—a special four-week series of episodes focused on the unique opportunities, challenges, and innovations within Christian higher education. Hosted by Bart Caylor and joined by guest co-host Zach Coffin, VP of The Higher Ed Marketer, this series features conversations with influential leaders…
Episode Page
May 20, 2025
Lessons from a Rookie VP Navigating Higher Education Marketing: Endurance, Storytelling, and Enrollment
In this conversation, Jeff Salyer, shares insights from his recent transition into Vice President for Enrollment and Marketing at Lee University. He draws parallels between ultra running and the challenges of enrollment, emphasizing the need for effective communication and listening to stakeholders. Jeff also highlights the significance of engaging with…
Episode Page
Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
October 31, 2023
Behind the Numbers: U.S. News And World Report “Best Colleges” Rankings
Step right up as we unpack the U.S World News College & University Rankings. There’s methodology, there’s branding, but how does it all work together, and what other factors affect your school’s ranking? We’re talking to Adam Stoltz, Director of Enrollment Marketing at the University of Idaho. Adam wrote his…
Episode Page
October 24, 2023
Cracking the Code: How to Differentiate Yourself and Attract Mission-Fit Personas
Higher education is not one size fits all. Markers need to wade into the data and demographics and focus on creating an intentional message for their target audience. That’s why we’re talking to Shane Baglini, Senior Director of Marketing Recruitment at Muhlenberg College. A dynamic higher ed marketer, Shane has…
Episode Page
October 17, 2023
Truth in Advertising: Authenticity in Higher Ed Marketing
Authenticity has taken a front seat in higher ed marketing. Branding your institution authentically is a big key to success, and it starts with improving the employee experience. That’s why we’re talking to Eddie Francis, Founder of Edify Ventures. With a diverse experience in various industries, Eddie holds firm that…
Episode Page
October 10, 2023
From Generic to Magnetic: Tailored Marketing in Higher Education
Marketing in Higher Education is evolving more rapidly than ever. If we sit around and watch the innovations fly by, we might be out of the game before we know it. It’s key to ensure that when the right piece of marketing is available to your university, you seize it.…
Episode Page
October 3, 2023
The Fastball Special: Your Higher Ed Marketing All-Star Team for 2023
Batter up! With the 2023 World Series just around the corner, we’re celebrating an all-star roster of The Higher Ed Marketer interviews. From CMOs to school presidents, we’ve had the privilege to talk to some of the most brilliant minds in higher education. And the best part? Each of this…
Episode Page
September 26, 2023
Print Is Not Dead: Magazines as a Key Part of Alumni Communications
When it comes to alumni communications, print isn’t dead yet. In fact, many alumni who are express great interest in receiving printed content. When done the right way, print not only provides a great ROI but also helps higher ed material to stand out in what is becoming an increasingly…
Episode Page
September 19, 2023
Generative AI in Higher Education: Future-Proof Your School’s Marketing Tools
The market for public-facing generative AI tools has exploded since ChatGPT’s launch in November of 2022. And lots of higher ed institutions are still trying to wrap their heads around AI’s potential, for better or worse. But the truth is that the rest of the world is going full speed…
Episode Page
September 12, 2023
International Student Marketing: How Your School Can Sell Brand USA
Like a lot of higher ed departments, international student marketing has been on a rollercoaster since the pandemic. And while other global players like Canada and India are excelling in international recruitment, the US is falling behind. But Mary Catherine Chase, Director of Marketing and Communications at The George Washington…
Episode Page
September 5, 2023
Five Ways to Build Trust Within Higher Ed Enrollment
When It comes to building trust by empowering teams to take ownership, higher ed leaders must communicate frequently and not be afraid to push boundaries. Today, we’re joined by the Senior Director of Enrollment Marketing at Baylor University, Jen McCrady. Jen talks about what helps her unique management style to…
Episode Page
August 29, 2023
Brand Framework: Reshaping and Rediscovering Your School’s Promise
For any number of reasons, higher ed institutions can sometimes get caught up in a branding dilemma. And it’s often up to their marketing departments to reshape — or rediscover — the magic behind their school’s messaging. Such was the case at the University of Louisville in 2017. It was…
Episode Page
71-80 of 209