The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
April 29, 2025
Forged in Crisis: How Higher Ed Leaders Turn Adversity into Strength
Season 6 – Episode 204 In this episode, Dr. Gayle D. Beebe, President of Westmont College, joins us for a candid conversation about leading through adversity and staying anchored in mission when everything feels uncertain. Drawing from more than 30 years in higher education — and nearly two decades as…
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April 22, 2025
Scaling AI in Higher Ed – Lessons from ASU’s AI Integration
Season 6 – Episode 203 In this episode, we sit down with Tina Miller from Arizona State University to explore how ASU is boldly embracing AI—not just as a tool, but as a campus-wide transformation strategy. We also dig into their groundbreaking partnership with OpenAI and the creation of ChatGPT…
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April 15, 2025
Crisis Communication Strategies for Universities
Season 6 – Episode 202 Is your university truly prepared for a crisis—and is that plan ready to activate when it matters most? In this conversation, Mike Thomas, Vice President for Integrated Marketing Communications at Pepperdine University, explores the vital role of gratitude, crisis communication, and the Emergency Operations Committee…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
October 3, 2023
The Fastball Special: Your Higher Ed Marketing All-Star Team for 2023
Batter up! With the 2023 World Series just around the corner, we’re celebrating an all-star roster of The Higher Ed Marketer interviews. From CMOs to school presidents, we’ve had the privilege to talk to some of the most brilliant minds in higher education. And the best part? Each of this…
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September 26, 2023
Print Is Not Dead: Magazines as a Key Part of Alumni Communications
When it comes to alumni communications, print isn’t dead yet. In fact, many alumni who are express great interest in receiving printed content. When done the right way, print not only provides a great ROI but also helps higher ed material to stand out in what is becoming an increasingly…
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September 19, 2023
Generative AI in Higher Education: Future-Proof Your School’s Marketing Tools
The market for public-facing generative AI tools has exploded since ChatGPT’s launch in November of 2022. And lots of higher ed institutions are still trying to wrap their heads around AI’s potential, for better or worse. But the truth is that the rest of the world is going full speed…
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September 12, 2023
International Student Marketing: How Your School Can Sell Brand USA
Like a lot of higher ed departments, international student marketing has been on a rollercoaster since the pandemic. And while other global players like Canada and India are excelling in international recruitment, the US is falling behind. But Mary Catherine Chase, Director of Marketing and Communications at The George Washington…
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September 5, 2023
Five Ways to Build Trust Within Higher Ed Enrollment
When It comes to building trust by empowering teams to take ownership, higher ed leaders must communicate frequently and not be afraid to push boundaries. Today, we’re joined by the Senior Director of Enrollment Marketing at Baylor University, Jen McCrady. Jen talks about what helps her unique management style to…
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August 29, 2023
Brand Framework: Reshaping and Rediscovering Your School’s Promise
For any number of reasons, higher ed institutions can sometimes get caught up in a branding dilemma. And it’s often up to their marketing departments to reshape — or rediscover — the magic behind their school’s messaging. Such was the case at the University of Louisville in 2017. It was…
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August 22, 2023
The Five C’s of Building Great Teams in Higher Ed
Are you setting the teams at your university or organization up for success? How are you supporting your colleagues to ensure that they are at the top of their game at all times? It all starts with being intentional, getting everyone aligned, and having a collaborative approach. In this episode,…
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August 15, 2023
Enrollment and Marketing Data Silos: Stop Hoarding and Start Talking
“Data silos” have been at the top of the buzzword pile for a few years now. But the truth is that many higher ed enrollment and marketing departments still don’t quite get each others’ roles. Michael Doran, CRM Implementation Strategist at XEquals, thinks the biggest problem is they speak different…
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August 8, 2023
Content Marketing: Its Strengths, Weaknesses, And Everything In Between
In this episode, we are joined by the Director of Content and Strategy Assessment at the University of Rochester, Brian Piper. Not only do we get an inside look at his approach and strategies around content with the University of Rochester, he shares his perspective on this quickly changing landscape,…
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August 1, 2023
It Takes a Campus: Marketing and Understanding the Entire Student Life Cycle
Higher ed marketers sometimes forget that they’re not merely engaging with prospective students. They’re selling their brand’s value proposition to future alumni. That’s why Ellen Johnson, Vice President For Enrollment Management at Allegheny College, says her school’s enrollment marketing speaks to the entire breadth of the student life cycle. And…
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