The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
March 11, 2025
The Evolution of the Chief Revenue Officer and Enrollment
Season 6, Episode 197 Too often in higher ed, finance, marketing, and enrollment teams operate in silos, creating roadblocks to sustainable growth. Steven Rutt, Chief Revenue Officer at Abilene Christian University, joins us to break down why alignment between these teams is crucial—and how to make it happen. In this…
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March 4, 2025
Your First 90 Days as CMO
Session 6 – Episode 196 In this episode of The Higher Ed Marketer, Bryce Hoffman, VP and Chief Marketing & Communications Officer at Worcester Polytechnic Institute (WPI), shares insights from his transition into the CMO role and the evolving landscape of higher ed marketing. He reflects on generational shifts in…
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February 25, 2025
Inside the Enrollment Playbook: Data, Strategy, and Bold Moves
Season 6 – 195 How can colleges adapt to shifting demographics and enrollment challenges? In this episode, we sit down with Jeremy Taylor, Vice President of Enrollment Management at Defiance College, to explore innovative strategies for attracting and retaining students. Jeremy shares how understanding market dynamics, leveraging data, and aligning…
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August 15, 2023
Enrollment and Marketing Data Silos: Stop Hoarding and Start Talking
“Data silos” have been at the top of the buzzword pile for a few years now. But the truth is that many higher ed enrollment and marketing departments still don’t quite get each others’ roles. Michael Doran, CRM Implementation Strategist at XEquals, thinks the biggest problem is they speak different…
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August 8, 2023
Content Marketing: Its Strengths, Weaknesses, And Everything In Between
In this episode, we are joined by the Director of Content and Strategy Assessment at the University of Rochester, Brian Piper. Not only do we get an inside look at his approach and strategies around content with the University of Rochester, he shares his perspective on this quickly changing landscape,…
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August 1, 2023
It Takes a Campus: Marketing and Understanding the Entire Student Life Cycle
Higher ed marketers sometimes forget that they’re not merely engaging with prospective students. They’re selling their brand’s value proposition to future alumni. That’s why Ellen Johnson, Vice President For Enrollment Management at Allegheny College, says her school’s enrollment marketing speaks to the entire breadth of the student life cycle. And…
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July 25, 2023
What Would Ted Lasso Do?: Driving Organizational Change Through Branding
Jenny Petty, Vice President of Marketing Communications at the University of Montana, had a tall order to fill when she arrived at the school in 2021. After nearly a decade of declining enrollment, the university was in desperate need of a branding facelift. Jenny knew she and her team…
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July 18, 2023
Start Early: Serving Freshmen and Sophomores in Your Funnel
Many college and university admissions offices are so focused on processing applications that they forget that students want to feel a connection with their school. As Liz Rainwater, Director of Admission Marketing and Communication at TCU, reminds us, trust is the foundation for every relationship. That’s why the folks at…
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July 11, 2023
Everybody Wants to Be on a Winning Team: Confrontation and Caretaking in Higher Ed Marketing
Higher ed creative teams have seen incredible changes since Covid, for better or worse. We saw a shift that included a greater appreciation for work-life balance for employees, but is there a point when leadership’s focus on caretaking hurts more than helps? WAYNE BARRINGER Wayne Barringer, Founder of Jaro Group,…
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July 4, 2023
Be Curious: Showcasing Your School’s User-Generated Content
As digital marketing channels continue to elevate new ways of promoting user-generated content, higher ed marketers have to continue identifying emotional stories that will speak to their target audience. That’s because prospective students want to feel a genuine connection with their peers through real stories. Nate Jorgensen, Senior Director of…
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June 27, 2023
How to Plan Your SEO Roadtrip: Mapping Your SEO Investment
A practical SEO strategy is critical to keeping your school’s enrollment website. But how can you know when to invest in pay-per-click ads versus the long content game? Guus Goorts, Founder of DutchMarketer.com and author of Successful Student Recruitment With Google Ads, believes building an SEO strategy is like planning…
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June 20, 2023
I Want to See the Dorm Room: Marketing Insights From Guy Kawasaki
Guy Kawasaki has been a marketing icon since his early days with Apple spreading the word of a product that’s now synonymous with personal computing, Macintosh. Today, the best-selling author and host of the Remarkable People podcast is the Chief Evangelist for Canva. Guy talks with us about why his…
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June 13, 2023
The Sky’s the Limit: How Drone Shows Can Pull in Your Higher Ed Community
Drone shows are much more than pretty lights in the night sky. Through curated storyboarding and other audiosensory elements, these innovative spectacles can bring communities together by painting a larger story. After Joy Fulkerson, Director of Leadership and Civic Engagement at East Tennessee State University (ETSU), saw a local theme…
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