The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
November 19, 2024
FAFSA, Athletics and Tuition Reset with Dr. Bryan Gross from Hartwick College
This week on The Higher Ed Marketer Podcast, we’re joined by Dr. Bryan Gross, Vice President for Enrollment Management and Athletics at Hartwick College, for a thought-provoking conversation on marketing and enrollment through the lens of athletics and tuition. Dr. Gross dives into Hartwick’s bold tuition reset, sharing the…
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November 12, 2024
GenAI for Teams with Bart Caylor and Zach Coffin
In this episode of The Higher Ed Marketer Podcast, we’re taking a look under the hood at Caylor Solutions and into the transformative power of generative AI with Bart Caylor, Founder and President of Caylor Solutions, and Zach Coffin, Director of The Higher Ed Marketer. Together, they reveal how the…
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November 5, 2024
Millennial President Nick Griffin: Bold Leadership, AI, and Bilingualism
In this episode, we sit down with Nick Griffin from Mid-South Christian College, who shares valuable insights on fostering creativity, collaboration, and community engagement in higher education. As a young college president of age 32, with a big, action-driven vision, Nick talks about embracing new opportunities, the importance of building…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
January 9, 2024
Donor Dynamics: Navigating Higher Ed with AI for Swift Engagement
Are you utilizing all the tools in your toolbox? Thinking bigger, more interactive, and focusing on fueling engagement is within reach. By learning with AI, your college or university’s fundraising campaigns can be crafted and completed much faster and even at the click of a button. We get the AI…
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January 2, 2024
Next-Gen Scholars: Gen Z Preferences in Higher Ed Marketing
Making higher education accessible to all is big as we approach the enrollment cliff. Identifying the needs of all prospective students and really asking the ‘why’ makes Gen Z feel seen and heard. It’s time to tailor your marketing strategy to meet the needs of the next generation. We’re getting…
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December 26, 2023
Emotional Transformation: The Power of Authentic Student Stories
Telling the authentic transformative stories of students and staff on your campus helps foster real emotional connections. Without forming a genuine connection with your prospective students, they may see right through you. Stories are everything – it’s time to show the impact your university has had on those in your…
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December 19, 2023
Getting Your Marketing Ready for Generation Alpha
Different generations are beginning to have an increase in educational influence. Having a marketing strategy that can adapt but be intentional when helping non-traditional students is key. With information expected to be accessible at the click of a button, how can your institution firmly support these prospective learners with potentially…
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December 12, 2023
Breaking the Mold: Higher Ed for Non-Traditional Learners
The higher education experience is changing. With attention spans shifting and life getting in the way, institutions need to adapt. Now more than ever, learning needs to be functional for the nontraditional student. Getting the conversation started is Troy Brown, the VP and Director of Recruitment and Enrollment at the…
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December 5, 2023
Data-Informed Decisions: How AI is Reshaping Marketing Strategies
Welcome to the Gold Rush era of artificial intelligence. AI is integrating more and more into the world of higher education and everyone is hoping for their morsel of success. It’s crucial now more than ever to begin educating yourself on the world of AI. Push off your studying and…
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November 28, 2023
The “Why” Factor: How to Stay True to Your Mission in the Enrollment Ecosystem
If someone asked you to define your institution’s “Why,” could you? When was the last time you really looked through your brand guide to ensure you were sticking to the mission? Are all your ducks really in a row? DJ Menifee, Vice President of Enrollment, Marketing, Communications and Retention at…
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November 21, 2023
People Interaction Isn’t Dead: Why Every Collaboration Is a Teachable Moment
There are always opportunities to learn in the higher ed marketing space. But there are also opportunities to teach. Higher education tends to move slowly, and with everything around us evolving quickly, we need to approach change as a team. We’re digging deep into collaborative change with Susan Kassab, Vice…
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November 14, 2023
Online Learning: Change Management in the Age of AI
As the saying goes, “Change is a part of life.” The same can be said for higher ed online classroom resources. How can schools meet the needs of students in the ever-advancing remote learning space? It’s time for colleges and universities to work for students. That’s why we’re talking to…
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November 7, 2023
Video Storytelling: A Strategy for Building Your Brand’s Content Engine
Is your college or university’s content engine struggling to chug down the track? Do you often find yourself scrambling to find where your next piece of marketable content will come from? It’s time to utilize what’s right in front of you. That’s why we’re talking to John Azoni, Owner and…
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