The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Behind the Microphone
July 7, 2026
NextGrad Summer Series Preview
This summer series of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution’s message in front of future students every…
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June 30, 2026
Being Distinct in a Crowded Market
Faith Leaders Mini-Series – Episode 252 (4 of 4)In this special mini-series, Bart Caylor explores the intersection of faith and higher education through conversations with influential Christian university leaders from across the country. Recorded live at the 2026 CCCU International Forum.___Dr. Drew Flamm, President of Grace College and Grace Theological…
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Bart
Caylor
President & Founder
November 21, 2023
People Interaction Isn’t Dead: Why Every Collaboration Is a Teachable Moment
There are always opportunities to learn in the higher ed marketing space. But there are also opportunities to teach. Higher education tends to move slowly, and with everything around us evolving quickly, we need to approach change as a team. We’re digging deep into collaborative change with Susan Kassab, Vice…
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November 14, 2023
Online Learning: Change Management in the Age of AI
As the saying goes, “Change is a part of life.” The same can be said for higher ed online classroom resources. How can schools meet the needs of students in the ever-advancing remote learning space? It’s time for colleges and universities to work for students. That’s why we’re talking to…
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November 7, 2023
Video Storytelling: A Strategy for Building Your Brand’s Content Engine
Is your college or university’s content engine struggling to chug down the track? Do you often find yourself scrambling to find where your next piece of marketable content will come from? It’s time to utilize what’s right in front of you. That’s why we’re talking to John Azoni, Owner and…
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October 31, 2023
Behind the Numbers: U.S. News And World Report “Best Colleges” Rankings
Step right up as we unpack the U.S World News College & University Rankings. There’s methodology, there’s branding, but how does it all work together, and what other factors affect your school’s ranking? We’re talking to Adam Stoltz, Director of Enrollment Marketing at the University of Idaho. Adam wrote his…
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October 24, 2023
Cracking the Code: How to Differentiate Yourself and Attract Mission-Fit Personas
Higher education is not one size fits all. Markers need to wade into the data and demographics and focus on creating an intentional message for their target audience. That’s why we’re talking to Shane Baglini, Senior Director of Marketing Recruitment at Muhlenberg College. A dynamic higher ed marketer, Shane has…
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October 17, 2023
Truth in Advertising: Authenticity in Higher Ed Marketing
Authenticity has taken a front seat in higher ed marketing. Branding your institution authentically is a big key to success, and it starts with improving the employee experience. That’s why we’re talking to Eddie Francis, Founder of Edify Ventures. With a diverse experience in various industries, Eddie holds firm that…
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October 10, 2023
From Generic to Magnetic: Tailored Marketing in Higher Education
Marketing in Higher Education is evolving more rapidly than ever. If we sit around and watch the innovations fly by, we might be out of the game before we know it. It’s key to ensure that when the right piece of marketing is available to your university, you seize it.…
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October 3, 2023
The Fastball Special: Your Higher Ed Marketing All-Star Team for 2023
Batter up! With the 2023 World Series just around the corner, we’re celebrating an all-star roster of The Higher Ed Marketer interviews. From CMOs to school presidents, we’ve had the privilege to talk to some of the most brilliant minds in higher education. And the best part? Each of this…
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September 26, 2023
Print Is Not Dead: Magazines as a Key Part of Alumni Communications
When it comes to alumni communications, print isn’t dead yet. In fact, many alumni who are express great interest in receiving printed content. When done the right way, print not only provides a great ROI but also helps higher ed material to stand out in what is becoming an increasingly…
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September 19, 2023
Generative AI in Higher Education: Future-Proof Your School’s Marketing Tools
The market for public-facing generative AI tools has exploded since ChatGPT’s launch in November of 2022. And lots of higher ed institutions are still trying to wrap their heads around AI’s potential, for better or worse. But the truth is that the rest of the world is going full speed…
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September 12, 2023
International Student Marketing: How Your School Can Sell Brand USA
Like a lot of higher ed departments, international student marketing has been on a rollercoaster since the pandemic. And while other global players like Canada and India are excelling in international recruitment, the US is falling behind. But Mary Catherine Chase, Director of Marketing and Communications at The George Washington…
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September 5, 2023
Five Ways to Build Trust Within Higher Ed Enrollment
When It comes to building trust by empowering teams to take ownership, higher ed leaders must communicate frequently and not be afraid to push boundaries. Today, we’re joined by the Senior Director of Enrollment Marketing at Baylor University, Jen McCrady. Jen talks about what helps her unique management style to…
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