The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Behind the Microphone
August 19, 2025
Putting AI Tools to Work for Your Marketing Team
This episode is number three in our Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for essential…
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August 12, 2025
How to Leverage Student-Produced, Authentic Content
This episode (2 of 4) is part of Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for…
Episode Page
Bart
Caylor
President & Founder
August 11, 2026
Summer Rewind : Launching a Brand New Website While Being New To Higher Education
Encore Episode: Originally Aired March 2026 ___ What happens when a university website becomes a cluttered “junk drawer” instead of a clear, welcoming first impression? Paul Garner, Executive Director of Marketing and Communications at Western Carolina University, shares how his team transformed a confusing, overloaded website into a true digital…
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