The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Behind the Microphone
December 2, 2025
Stewarding a Legacy Brand in a Modern Higher Ed Landscape
What does it look like to lead marketing and strategy at an institution that spans education, media, and publishing? Sam Choy of Moody Bible Institute shares how he’s navigating brand evolution, cross-departmental leadership, and institutional clarity in the context of a nearly century-old Christian brand.With experience in corporate marketing and…
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November 25, 2025
Leading Through Systems, Stewardship, and Strategic Alignment
How do you lead with clarity when your work stretches across departments and expectations? Erick Klein, VP for Enrollment and Marketing at the University of Northwestern, St. Paul, shares the systems and habits that help him coach intentional teams, protect margin, and keep mission at the center. He explains how…
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Bart
Caylor
President & Founder
March 26, 2024
Putting AI Tools to Work for Your Marketing Team
On November 30th, 2022, ChatGPT changed the world.Just months before, Dave Hunt, Director of Digital Marketing Communications and Creative Director at Old Dominion University, had been developing a large-scale email marketing campaign at another university.Dave discovered that the months of work that went into creating it could all be done…
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April 2, 2024
Ownable Brand Ideas: Higher Ed Marketing Done Differently
Generating ownable brand ideas can spark from unique qualities hidden in plain sight — not taking the little things for granted. What may seem like an odd quirk could set your university apart.Strangers with experience can get the conversation started and completely transform your school’s brand.We’re chatting with Brian MacDonald,…
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April 9, 2024
The Integrated Approach to Marketing and Communications in Higher Ed
It’s time to switch from transactional to strategic.In an era where making your institution stand out is a top priority, raising the bar for Marketing and Communications is essential.By developing and implementing a maturity model, your university can start elevating the student experience. Knocking down the silos and utilizing an integrated…
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April 16, 2024
Team Integrations and Mergers in the Evolving Marketing Space
With a marketing world that feels like it’s shifting every day, our teams need to be agile. Having a team with a diverse background is paramount to handling whatever life throws your institution’s way.Being intentional when building or integrating teams and having an understanding of everyone’s background is critical to team…
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April 23, 2024
Social Media for GenZ College Search: ZeeMee’s Impact on Recruitment
Higher ed marketers, a digital watering hole has appeared on the scene that you should be taking advantage of.The ZeeMee app allows for authentic connections between your university and prospective students on their terms. This app is revolutionizing the college recruitment game by meeting students where they are.We’re joined by…
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April 30, 2024
Shoestring Budgets: Strategic Approaches to Authentic Engagement
Authentic engagement means more than just editing a template and calling it a day.It’s about sitting down with stakeholders and talking through the marketing process. It’s about getting to know your current and prospective students and learning about their journeys and schedules.It’s about taking risks and trying new projects –…
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May 7, 2024
Strategic Communication: Identify Your School’s Why
It’s all too easy in higher ed marketing to get caught up in chasing the next shiny object. Sometimes, bouncing from tactic to tactic without taking a step back or even reverting back to last year’s plan may seem like the only option.We’ve got two words for you — “strategic…
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May 14, 2024
Breaking Barriers: Mentorship and Development in Higher Ed Enrollment
With the enrollment cliff on the horizon, change might be just what your school needs to survive the drop.But switching up your enrollment strategy doesn’t have to be a big scary beast. Reaching out and finding support for development and mentorship can help you stay afloat in turbulent higher ed…
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May 21, 2024
E-Commerce Tactics: Chase What Your Audience Is Looking For
Some old-school higher ed professionals still balk at the idea of incorporating corporate e-commerce tactics into their digital marketing strategies. Yet the reality is that plenty of big box brands have become masters of meeting consumers where they are and delivering on their expectations.Kathleen Stockham, Chief Marketing Officer at South…
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May 28, 2024
Understand Your Audience: Tailoring Content Across Communities
Prospective students come from all sorts of backgrounds, communities, needs, and wants. A diverse audience means your content must be flexible to meet the needs of your community. The first step to meeting your audience where they are is to dig deep for their why.Shaping your content to satisfy the needs…
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June 4, 2024
Respect Students’ Time: Flexible Higher Ed for Diverse Life Experiences
Now more than ever, students and families are shifting their focus toward the return on investment in higher education.With prospective students shifting their focus, higher ed needs to be flexible to keep up with changing times.Respecting students’ time and crafting strategies to meet different life experiences takes time, but it…
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June 11, 2024
The Hospitality Playbook: Impactful Community Partnerships in Higher Ed
Is community outreach in higher ed really as simple as wearing your name tag?Taking a look at community needs through data can present partnerships you may have never anticipated. From Missouri Baptist University, Bryce Chapman and Brittany Sangrisaw share their institution’s innovative strategies toward hospitality and partnership.In this week’s episode…
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