The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
December 17, 2024
Dueling Perspectives: Enrollment VP and Parent
~33 minutes (at 1.5x speed) Ed Wright, VP of Enrollment at Lebanon Valley College, explores the evolving landscape of higher education and the challenges of enrollment management. He shares insights on innovation in a copycat industry and the importance of communication and relationships. As a parent, Ed reflects on guiding…
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December 10, 2024
Creative Solutions for Community College Marketing
In this episode, we’re joined by Jeff Ebbing, former NCMPR president and the current Director of Marketing and Communications at Southeastern Community College. Jeff brings a wealth of experience and a passion for showcasing the unique strengths of community colleges. He shares how authentic connections with students can transform lives…
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December 3, 2024
Kingswood Learn: Mission-Driven Innovation in Online Education with Dr. Steve Lennox, Kingswood University
In this episode of The Higher Ed Marketer, we welcome Dr. Steve Lennox, President of Kingswood University, to explore the bold vision and mission that led to the launch of Kingswood Learn. Designed to provide high-quality, free micro-courses in discipleship and leadership development, Kingswood Learn is a groundbreaking platform that…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
April 16, 2024
Team Integrations and Mergers in the Evolving Marketing Space
With a marketing world that feels like it’s shifting every day, our teams need to be agile. Having a team with a diverse background is paramount to handling whatever life throws your institution’s way. Being intentional when building or integrating teams and having an understanding of everyone’s background is critical…
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April 9, 2024
The Integrated Approach to Marketing and Communications in Higher Ed
It’s time to switch from transactional to strategic. In an era where making your institution stand out is a top priority, raising the bar for Marketing and Communications is essential. By developing and implementing a maturity model, your university can start elevating the student experience. Knocking down the silos and…
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April 2, 2024
Ownable Brand Ideas: Higher Ed Marketing Done Differently
Generating ownable brand ideas can spark from unique qualities hidden in plain sight — not taking the little things for granted. What may seem like an odd quirk could set your university apart. Strangers with experience can get the conversation started and completely transform your school’s brand. We’re chatting with…
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March 26, 2024
Putting AI Tools to Work for Your Marketing Team
On November 30th, 2022, ChatGPT changed the world. Just months before, Dave Hunt, Director of Digital Marketing Communications and Creative Director at Old Dominion University, had been developing a large-scale email marketing campaign at another university. Dave discovered that the months of work that went into creating it could all…
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March 19, 2024
Book Club: The Enrollment Cliff Is Real
The enrollment cliff is real, and it will be here before you know it. If small and medium-sized higher ed institutions want to survive this drastic dropoff in traditional-aged college students, marketing teams will need to prove their brands’ value. For the introductory episode in our weekly review series of…
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March 12, 2024
Why Curiosity and Innovation Are Part of the Higher Ed Promise
Higher education has been known for its slower pace of adoption and for often resisting change. With approaching headwinds, including the enrollment cliff, disruption of generative AI, the negative public perception of higher ed, and competition with outside players (Google, Amazon, etc.), it is more critical than ever to lean…
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March 5, 2024
AI Chatbot Personalization: Augment the Student Experience
Personalized AI chatbots used to be a muse for science fiction writers. But with the rapid rise of these sophisticated AI tools, the possibilities for how these bots can augment the prospective student journey seem endless. You can certainly hear the enthusiasm in the voice of Ardis Kadiu, the founder…
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February 27, 2024
How the University of Kentucky is Trailblazing Financial Literacy
It’s time for schools to embrace the big, audacious goals and put together a strategy to accomplish them. That’s what the University of Kentucky did. They’re implementing programs that will advance student success at their institution. It’s never too late to go for the challenge. We’re talking to Kirsten Turner,…
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February 20, 2024
Critical Thinking and Media Literacy in the Digital Age
Teaching critical thinking is the first step to media literacy in the digital age. With varying perspectives, social channels, media outlets, and technological advancements knocking at our door every day, we have to remember the bigger picture. Being able to have challenging conversations with people with opposing views and critically…
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February 13, 2024
Beyond the Price Tag: Dispelling Misconceptions Around Higher Ed’s Value
When was the last time you were at a college fair and students immediately walked away after seeing your price tag? It’s time to be transparent, intentional, and communicative about available resources. We’re challenging misconceptions and unlocking the value and opportunity of higher ed. Getting the ball rolling is Ken…
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