The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
June 30, 2026
Being Distinct in a Crowded Market
Faith Leaders Mini-Series - Episode 252 (4 of 4)In this special mini-series, Bart Caylor explores the intersection of faith and higher education through conversations with influential Christian university leaders from across the country. Recorded live at the 2026 CCCU International Forum.___Dr. Drew Flamm, President of Grace College and Grace Theological…
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June 23, 2026
Becoming President of Your Alma Mater
Faith Leaders Mini-Series - Episode 251 (3 of 4)In this special mini-series, Bart Caylor explores the intersection of faith and higher education through conversations with influential Christian university leaders from across the country. Recorded live at the CCCU International Forum, each episode highlights how faith-driven leadership is shaping the future…
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Bart
Caylor
Caylor
President & Founder
September 23, 2025
Leading Consistent Brand Strategy Across 19 Campuses
How do you manage and elevate a brand across 19 campuses serving more than 200,000 students? In this episode, Kathie Fleck of Ivy Tech Community College shares how her team is building brand consistency across one of the largest community college systems in the country.From messaging and segmentation to staff…
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September 16, 2025
Turning Your Website Into a Recruitment Powerhouse
When Kesha Boyce Williams joined USC Upstate, she inherited an eight-year dream deferred: a much-needed website redesign. But rather than treat it as a technical update, she led with strategy, relationship-building, and storytelling to turn the university’s website into a true enrollment driver.In this episode, Kesha shares how strategic leadership,…
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September 9, 2025
Leading a University Rebrand with Purpose
What does it take to lead a beloved institution through a name change without alienating stakeholders or losing sight of your values? In this episode, Dr. Mark Milioni, President of Mission University (formerly Baptist Bible College), shares the deeply intentional and strategic process behind one of higher ed’s most thoughtful…
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September 2, 2025
Big Celebration and a Sneak Peep into Season 7
Fall is here and that means another great season of The Higher Ed Marketer Podcast. Sneak Peak into Season 750,000+ downloads...WHAT?!?!? Thank you for helping shape this community. Next week - Season 7 Launched. The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit…
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August 26, 2025
Your Students Will Tell You Everything: Power Your Innovation by Listening
This is the final episode of our Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for essential…
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August 19, 2025
Putting AI Tools to Work for Your Marketing Team
This episode is number three in our Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for essential…
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August 12, 2025
How to Leverage Student-Produced, Authentic Content
This episode (2 of 4) is part of Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for…
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August 5, 2025
Speak With One Voice: Getting Students Involved in Enrollment Marketing
This episode (1 of 4) is part of Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for…
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July 29, 2025
Scaling Connection: How Indiana University Builds Community Before Day One
Episode 213 ZeeMeeSummer Series - Week 4 of 4In this episode, we talk with Sacha Thieme, Associate Vice Chancellor and Executive Director of Admissions at Indiana University Bloomington. Sacha shares how her team is rethinking student engagement long before day one on campus. From building community at scale to partnering…
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July 23, 2025
Why Community is the New Conversion Tool in Higher Ed Marketing
ZeeMee Summer Series - Week 3 of 4Building community is your new enrollment strategy. In this episode, Bart Caylor sits down with Vanessa Didyk, CEO of ZeeMee, to explore how student-driven community is transforming the enrollment funnel. Vanessa shares the story behind ZeeMee’s evolution and why today’s students crave authentic…
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