The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
December 16, 2025
Rethinking Higher Ed Marketing Teams
A nimble, strategy-driven marketing team is no longer a luxury in higher ed, it is a necessity. Dave Gladson shares how Point Loma Nazarene University transformed from a fragmented, decentralized model into a unified marketing structure that has dramatically increased enrollment impact, strengthened team culture, and empowered staff to work…
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December 9, 2025
What’s Coming in 2026: Bart’s Higher Ed Marketing Predictions (It’s not all AI)
Higher education is heading into one of the most pivotal seasons in decades, and the signals for 2026 are already here. In this special conversation, Bart Caylor steps into the guest seat as Troy Singer and Zach Coffin (VP, The Higher Ed Marketer) guide a candid, energetic deep dive into…
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December 2, 2025
Stewarding a Legacy Brand in a Modern Higher Ed Landscape
What does it look like to lead marketing and strategy at an institution that spans education, media, and publishing? Sam Choy of Moody Bible Institute shares how he’s navigating brand evolution, cross-departmental leadership, and institutional clarity in the context of a nearly century-old Christian brand. With experience in corporate marketing…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
April 29, 2025
Forged in Crisis: How Higher Ed Leaders Turn Adversity into Strength
Season 6 – Episode 204 In this episode, Dr. Gayle D. Beebe, President of Westmont College, joins us for a candid conversation about leading through adversity and staying anchored in mission when everything feels uncertain. Drawing from more than 30 years in higher education — and nearly two decades as…
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April 22, 2025
Scaling AI in Higher Ed – Lessons from ASU’s AI Integration
Season 6 – Episode 203 In this episode, we sit down with Tina Miller from Arizona State University to explore how ASU is boldly embracing AI—not just as a tool, but as a campus-wide transformation strategy. We also dig into their groundbreaking partnership with OpenAI and the creation of ChatGPT…
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April 15, 2025
Crisis Communication Strategies for Universities
Season 6 – Episode 202 Is your university truly prepared for a crisis—and is that plan ready to activate when it matters most? In this conversation, Mike Thomas, Vice President for Integrated Marketing Communications at Pepperdine University, explores the vital role of gratitude, crisis communication, and the Emergency Operations Committee…
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April 8, 2025
Reclaiming Relevance: How Higher Ed Marketing Can Reconnect with a Changing World
Season 6 – Episode 201 In this episode, Carol Keese, VP and CMP at University of Oregon, challenges traditional higher ed marketing norms and invites institutions to let go of exclusivity and lean into authenticity. Drawing on her extensive experience, she unpacks how colleges and universities can better communicate their…
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April 1, 2025
Rebranding a Giant — Ethan Braden’s Bold Vision for Texas A&M
Season 6 – Episode 200 What happens when one of the most respected voices in higher ed marketing takes on one of the country’s largest and most tradition-rich institutions? In our 200th episode, Ethan Braden shares his bold vision for Texas A&M University—why he said yes to the role, how…
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March 24, 2025
Heart Over Hype: How Empathy-Driven Marketing Transforms Higher Ed
Season 6 – Episode 199 Is higher ed marketing building real connections, or just making a lot of noise? We sit down with Jaime Hunt, Founder & President of Solve Higher Ed Marketing and author of the newly released Heart Over Hype, to explore how empathy-driven marketing can revolutionize the…
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March 18, 2025
Stop Sending Bad Emails! Higher Ed Marketing Insights from “Mailed It!”
Season 6 – Episode 198 Why does no one read your university emails? Ashley Budd and Dayana Kibilds, co-authors of Mailed It!, join us to break down the biggest mistakes higher ed marketers make—and how to fix them. In this episode, we get tactical about what actually works in email…
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March 11, 2025
The Evolution of the Chief Revenue Officer and Enrollment
Season 6, Episode 197 Too often in higher ed, finance, marketing, and enrollment teams operate in silos, creating roadblocks to sustainable growth. Steven Rutt, Chief Revenue Officer at Abilene Christian University, joins us to break down why alignment between these teams is crucial—and how to make it happen. In this…
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March 4, 2025
Your First 90 Days as CMO
Session 6 – Episode 196 In this episode of The Higher Ed Marketer, Bryce Hoffman, VP and Chief Marketing & Communications Officer at Worcester Polytechnic Institute (WPI), shares insights from his transition into the CMO role and the evolving landscape of higher ed marketing. He reflects on generational shifts in…
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February 25, 2025
Inside the Enrollment Playbook: Data, Strategy, and Bold Moves
Season 6 – 195 How can colleges adapt to shifting demographics and enrollment challenges? In this episode, we sit down with Jeremy Taylor, Vice President of Enrollment Management at Defiance College, to explore innovative strategies for attracting and retaining students. Jeremy shares how understanding market dynamics, leveraging data, and aligning…
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