The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Behind the Microphone
October 28, 2025
Small Budgets, Big Impact: Marketing Beyond the Constraints
With rising competition and shrinking budgets, small colleges can feel squeezed out of the higher ed conversation. But Tom Kook, Vice President for Enrollment and Marketing at Emmaus University, shares how thinking small can actually be a strategic advantage. From mission-first messaging to building nimble teams that punch above their…
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October 21, 2025
Leading in Niche Institutions: How being unique helps you stand out.
Does your institution have a unique niche like Ringling College of Art and Design? For Dr. John Chopka, standing out in a niche starts with listening, builds on trust, and is fueled by storytelling. With more than 35 years of enrollment experience, Dr. Chopka shares practical strategies for recruiting in…
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Bart
Caylor
President & Founder
December 17, 2024
Dueling Perspectives: Enrollment VP and Parent
~33 minutes (at 1.5x speed)Ed Wright, VP of Enrollment at Lebanon Valley College, explores the evolving landscape of higher education and the challenges of enrollment management. He shares insights on innovation in a copycat industry and the importance of communication and relationships. As a parent, Ed reflects on guiding his…
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February 11, 2025
Mastering Organic Social Media: Secrets to Engagement & Growth
Season 6 – 193 with Jenny Li FowlerWhat does it take to build a thriving, engaged social media presence—without relying on paid promotions? In this episode of The Higher Ed Marketer, we sit down with Jenny Li Fowler, Director of Social Media Strategy at MIT and author of Organic Social…
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February 18, 2025
Building a Marketing Culture That Embraces Change
Season 6 – Episode 194How do you foster a culture of innovation in higher ed marketing? In this episode, we sit down with Matt Metzger, Chief Marketing Officer at Grace College, to explore the institution’s rebranding journey and the launch of Grace Solutions. Matt shares how his team is embracing…
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February 25, 2025
Inside the Enrollment Playbook: Data, Strategy, and Bold Moves
Season 6 – 195How can colleges adapt to shifting demographics and enrollment challenges? In this episode, we sit down with Jeremy Taylor, Vice President of Enrollment Management at Defiance College, to explore innovative strategies for attracting and retaining students. Jeremy shares how understanding market dynamics, leveraging data, and aligning recruitment…
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March 4, 2025
Your First 90 Days as CMO
Session 6 – Episode 196In this episode of The Higher Ed Marketer, Bryce Hoffman, VP and Chief Marketing & Communications Officer at Worcester Polytechnic Institute (WPI), shares insights from his transition into the CMO role and the evolving landscape of higher ed marketing. He reflects on generational shifts in communication,…
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March 11, 2025
The Evolution of the Chief Revenue Officer and Enrollment
Season 6, Episode 197Too often in higher ed, finance, marketing, and enrollment teams operate in silos, creating roadblocks to sustainable growth. Steven Rutt, Chief Revenue Officer at Abilene Christian University, joins us to break down why alignment between these teams is crucial—and how to make it happen.In this conversation, Steven…
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March 18, 2025
Stop Sending Bad Emails! Higher Ed Marketing Insights from “Mailed It!”
Season 6 – Episode 198Why does no one read your university emails? Ashley Budd and Dayana Kibilds, co-authors of Mailed It!, join us to break down the biggest mistakes higher ed marketers make—and how to fix them.In this episode, we get tactical about what actually works in email marketing for…
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March 24, 2025
Heart Over Hype: How Empathy-Driven Marketing Transforms Higher Ed
Season 6 – Episode 199Is higher ed marketing building real connections, or just making a lot of noise? We sit down with Jaime Hunt, Founder & President of Solve Higher Ed Marketing and author of the newly released Heart Over Hype, to explore how empathy-driven marketing can revolutionize the way…
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April 1, 2025
Rebranding a Giant — Ethan Braden’s Bold Vision for Texas A&M
Season 6 – Episode 200What happens when one of the most respected voices in higher ed marketing takes on one of the country’s largest and most tradition-rich institutions? In our 200th episode, Ethan Braden shares his bold vision for Texas A&M University—why he said yes to the role, how he’s…
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April 8, 2025
Reclaiming Relevance: How Higher Ed Marketing Can Reconnect with a Changing World
Season 6 – Episode 201In this episode, Carol Keese, VP and CMP at University of Oregon, challenges traditional higher ed marketing norms and invites institutions to let go of exclusivity and lean into authenticity. Drawing on her extensive experience, she unpacks how colleges and universities can better communicate their value…
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April 15, 2025
Crisis Communication Strategies for Universities
Season 6 – Episode 202Is your university truly prepared for a crisis—and is that plan ready to activate when it matters most? In this conversation, Mike Thomas, Vice President for Integrated Marketing Communications at Pepperdine University, explores the vital role of gratitude, crisis communication, and the Emergency Operations Committee in…
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April 22, 2025
Scaling AI in Higher Ed – Lessons from ASU’s AI Integration
Season 6 – Episode 203In this episode, we sit down with Tina Miller from Arizona State University to explore how ASU is boldly embracing AI—not just as a tool, but as a campus-wide transformation strategy. We also dig into their groundbreaking partnership with OpenAI and the creation of ChatGPT EDU,…
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