The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Behind the Microphone
November 25, 2025
Leading Through Systems, Stewardship, and Strategic Alignment
How do you lead with clarity when your work stretches across departments and expectations? Erick Klein, VP for Enrollment and Marketing at the University of Northwestern, St. Paul, shares the systems and habits that help him coach intentional teams, protect margin, and keep mission at the center. He explains how…
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November 18, 2025
4 Big Things for 2026
A short update from Zach Coffin sharing four important things happening inside The Higher Ed Marketer. 4 Big ThingsSpecial Episode Dec 9th – Bart sits down with Troy and Zach to look into 2026 and what trends he sees coming in marketing in 2026. It’s not all AI. Caylor Solutions…
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Bart
Caylor
President & Founder
June 18, 2024
Leadership at the Forefront: Secure Your Seat in Strategic Planning
Being assertive about getting involved as a senior marketing leader is essential to the prosperity of your institution’s strategic plan. It takes a courageous leader to have tough conversations about institutional futures. But with the enrollment cliff on the horizon, it’s crucial now more than ever to develop and implement a…
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June 25, 2024
Authentic Engagement in Multicultural Marketing
Multicultural marketing means asking questions and being authentically involved in discovering and providing what different demographics need.It’s about making admissions information accessible to all despite language barriers or backgrounds.We’re getting our conversation started with Christian Ponce, the Associate Vice President for Marketing at Old Dominion University (ODU), who shares how…
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July 2, 2024
Strategic Collaborations: Advancing Higher Ed with Corporate Partners
Our colleges and universities are educating the workforce of tomorrow, so it’s important that they understand the mechanics of strategic initiatives and corporate partnerships.We’re getting our conversation started with Bill Spiker, the President of The Ohio Foundation of Independent Colleges (OFIC).OFIC works with independent colleges and universities to bridge the…
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July 9, 2024
Generative AI at Vanderbilt
Vanderbilt University is at the forefront of Generative Artificial Intelligence.AI is not going away, but it can be understood through intentional time and effort. By destigmatizing generative AI at your institution, you may just broaden your impact to set your students and staff one step ahead of the game.We’re joined…
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July 16, 2024
Admitted Student Research: Data Insights and Unexpected Encounters
By surveying attending students and students who decided to go elsewhere, your institution can give your admissions team additional data to help streamline their processes. But the research doesn’t stop there! Considering outside influencers like parents, coaches, and other trusted adults can bring a unique perspective of comparative analysis.We’re joined by…
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July 23, 2024
Programmatic Advertising Tactics: Success Through Patience and Precision
Programmatic advertising is more than just finding those “watering holes” — the places your prospective students typically hang out.It takes locating where your audience is coming from, testing out new marketing, and exercising patience when waiting for the results.Programmatic advertising doesn’t reinvent the wheel. It still requires intentionality to know…
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July 23, 2024
Programmatic Advertising Tactics: Success Through Patience and Precision
Programmatic advertising is more than just finding those “watering holes” — the places your prospective students typically hang out.It takes locating where your audience is coming from, testing out new marketing, and exercising patience when waiting for the results.Programmatic advertising doesn’t reinvent the wheel. It still requires intentionality to know…
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July 30, 2024
Tackling the Enrollment Cliff Through Strategic Initiatives and Partnerships
With the field of higher education changing day by day, it’s crucial to implement different strategies and initiatives to stay ahead of the enrollment cliff.By engaging faculty in yield efforts, geofencing, and keeping web pages up to date, you can set your institution to be ahead of the curve. That’s why…
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August 6, 2024
Advancement as a Revenue Driver: Strategies for Alumni Engagement
The Advancement team often wears many different hats across multiple departments, but one common goal is building relationships and raising funds.By walking through life with alumni via a mentorship program or sending out a QR code to find out generational preferences, you can understand your alumni and donors on a…
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August 13, 2024
The Enrollment Cliff: Tim Fuller’s Perspective
In early 2023, Bart’s mentor and a dear friend of the show, Tim Fuller, joined us for an insightful conversation about the demographic enrollment cliff.Tim unexpectedly passed away a few short months after this episode originally aired. As a lifelong advocate for higher education, Tim’s passion for helping academic institutions…
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August 20, 2024
Messaging Modalities, Personas, and Strategic Actions
Take another trip back in time with us as we revisit another compelling episode of the Higher Ed Marketer Podcast.In 2022, Jay Baer, Business Growth and Customer Experience Researcher — and tequila sommelier — shared his three essential keys to marketing with us.By identifying audience personas and adapting your messaging…
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August 27, 2024
How to Include Donor Stories in Your Marketing Campaigns
In 2021, Kenyon College in Gambier, Ohio, received a record-breaking $100 million gift from an anonymous donor.So how did Kenyon’s marketing department creatively share the story of this generous anonymous donor while emphasizing the importance of gifts at every level?Kenyon’s Vice President for Advancement, Colleen Garland, and Vice President for…
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