The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
November 18, 2025
4 Big Things for 2026
A short update from Zach Coffin sharing four important things happening inside The Higher Ed Marketer. 4 Big Things Special Episode Dec 9th – Bart sits down with Troy and Zach to look into 2026 and what trends he sees coming in marketing in 2026. It’s not all AI. Caylor…
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November 11, 2025
Eventful Branding: How to Turn Campus Events into Living Brand Stories
Every event tells a story, but only the most intentional ones help people feel your brand. At Biola University, Tracey Harrison, Vice President for Communications and Brand Marketing, is redefining what campus events can be through a framework called Eventful Branding. This philosophy turns events from logistical tasks into meaningful,…
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November 4, 2025
Rethinking Global Recruitment: Agility and Authentic AI
How do you grow international enrollment in a world defined by volatility, technology and shifting global dynamics? Randy Byers, Vice President for International Affairs at Dallas Baptist University, brings over 20 years of global education leadership to unpack what it takes to build sustainable, ethical, and agile international recruitment strategies.…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
May 11, 2021
Campus Campaigns That Work: How to Include Donor Stories in Your Marketing
Earlier this year Kenyon College received a record-breaking $100 million gift from an anonymous donor. Kenyon’s marketing department was then faced with the challenge of how to tell the story of this generous anonymous donor while also explaining why gifts at every level are important. In this episode of The…
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May 4, 2021
More Than Just Words: How Your Marketing Strategy Can Promote Equity
Those universities that prepared to go virtual and did it well are now reaping the benefits of the trust that they earned from parents and students. What sets those schools apart from others? In this episode of The Higher Ed Marketer, Bart Caylor, President & Founder at Caylor Solutions Inc,…
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April 27, 2021
Show, Don’t Tell: The Power of Video in Higher Ed Marketing
Small to medium sized colleges, a lot of them private, all experience the challenge of trying to differentiate from public and other private schools. This challenge makes it even more critical for colleges to align their marketing in a way that can impact the major driver of institutional revenue and…
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April 20, 2021
Messaging for the Individual: How Data Can Help You Create Engaging Stories (Part 2)
How do we help uncover and explain the most informative and persuasive information to prospective students? How do we tell stories that get them excited about education? We start by finding and utilizing data, analyzing that data, and then creating segmented marketing messages that will move the needle. In part…
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April 13, 2021
Messaging for the Individual: How Data Can Help You Create Engaging Stories (Part 1)
How do we help uncover and explain the most informative and persuasive information to prospective students? How do we tell stories that get them excited about education? We start by finding and utilizing data, analyzing that data, and then creating segmented marketing messages that will move the needle. Bart Caylor,…
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April 6, 2021
When Crisis Hits: Reputation Management in Higher Education
A single headline-making crisis can permanently alter how the public perceives your institution. In the face of a crisis, your reputation is on the line. How should you communicate a crisis to your stakeholders and how can you manage your reputation in the process? These questions and more are answered…
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March 30, 2021
Using your Distinctiveness as a Selling Point
When you’re not a large public university, you have to market yourself in a different way. Especially if you’re a faith-based institution, a single-sex college, or even an HBCU, you’ve got to set yourself apart from the rest of the field. You’ve got to be distinctive as a selling point…
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March 23, 2021
Building Stronger Relationships Using Data w/ JP Spagnolo
Marketing revolves around relationships. And the best way to strengthen those relationships and connect with prospects on a deeper level is through data. In this episode, JP Spagnolo, VP of Strategic Enrollment Management and Marketing at Capital University, joins the podcast to share how building relationships through data helps craft…
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March 16, 2021
Enrollment Marketing: How to Leverage a Mascot Program
Butler University has a unique target audience for one of their marketing campaigns — the pets of prospective students. Kristi Lafree, Director of Enrollment Marketing at Butler University, joins the podcast to talk about how the marketing team is finding innovative ways to use Blue, Butler’s very own 65-lb English…
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March 9, 2021
Creating an Adaptable Brand Promise in the Age of Social Media
On today’s episode, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented, chat with Deedie Dowdle, Vice President for Communications and Marketing at DePauw University about: – Working internally to create university marketing campaigns – Creating a brand promise that captures…
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