The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
April 29, 2025
Forged in Crisis: How Higher Ed Leaders Turn Adversity into Strength
Season 6 – Episode 204 In this episode, Dr. Gayle D. Beebe, President of Westmont College, joins us for a candid conversation about leading through adversity and staying anchored in mission when everything feels uncertain. Drawing from more than 30 years in higher education — and nearly two decades as…
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April 22, 2025
Scaling AI in Higher Ed – Lessons from ASU’s AI Integration
Season 6 – Episode 203 In this episode, we sit down with Tina Miller from Arizona State University to explore how ASU is boldly embracing AI—not just as a tool, but as a campus-wide transformation strategy. We also dig into their groundbreaking partnership with OpenAI and the creation of ChatGPT…
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April 15, 2025
Crisis Communication Strategies for Universities
Season 6 – Episode 202 Is your university truly prepared for a crisis—and is that plan ready to activate when it matters most? In this conversation, Mike Thomas, Vice President for Integrated Marketing Communications at Pepperdine University, explores the vital role of gratitude, crisis communication, and the Emergency Operations Committee…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
December 10, 2024
Creative Solutions for Community College Marketing
In this episode, we’re joined by Jeff Ebbing, former NCMPR president and the current Director of Marketing and Communications at Southeastern Community College. Jeff brings a wealth of experience and a passion for showcasing the unique strengths of community colleges. He shares how authentic connections with students can transform lives…
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December 3, 2024
Kingswood Learn: Mission-Driven Innovation in Online Education with Dr. Steve Lennox, Kingswood University
In this episode of The Higher Ed Marketer, we welcome Dr. Steve Lennox, President of Kingswood University, to explore the bold vision and mission that led to the launch of Kingswood Learn. Designed to provide high-quality, free micro-courses in discipleship and leadership development, Kingswood Learn is a groundbreaking platform that…
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November 26, 2024
Life Skills, AI, and Innovation with Dr. Nido Qubein from High Point University
This week on The Higher Ed Marketer, we’re honored to host Dr. Nido Qubein, President of High Point University, a visionary leader whose transformative work continues to draw attention across higher ed. In this inspiring and insightful episode, Dr. Qubein shares why educational institutions must prioritize life skills alongside technical…
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November 19, 2024
FAFSA, Athletics and Tuition Reset with Dr. Bryan Gross from Hartwick College
This week on The Higher Ed Marketer Podcast, we’re joined by Dr. Bryan Gross, Vice President for Enrollment Management and Athletics at Hartwick College, for a thought-provoking conversation on marketing and enrollment through the lens of athletics and tuition. Dr. Gross dives into Hartwick’s bold tuition reset, sharing the…
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November 12, 2024
GenAI for Teams with Bart Caylor and Zach Coffin
In this episode of The Higher Ed Marketer Podcast, we’re taking a look under the hood at Caylor Solutions and into the transformative power of generative AI with Bart Caylor, Founder and President of Caylor Solutions, and Zach Coffin, Director of The Higher Ed Marketer. Together, they reveal how the…
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November 5, 2024
Millennial President Nick Griffin: Bold Leadership, AI, and Bilingualism
In this episode, we sit down with Nick Griffin from Mid-South Christian College, who shares valuable insights on fostering creativity, collaboration, and community engagement in higher education. As a young college president of age 32, with a big, action-driven vision, Nick talks about embracing new opportunities, the importance of building…
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October 29, 2024
Leading Bold Change Through Innovation: David Wright on the Future of Higher Education
In this episode of The Higher Ed Marketer, we speak with David Wright, President Emeritus of Indiana Wesleyan University and Founder and President of Christian Education Services, about the evolving landscape of education. David shares his pioneering work in online education during the 1990s, offering a unique perspective on how…
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October 22, 2024
A Business-Like Approach: Bringing a CEO Mindset to Higher Ed
Eric Hogue, President at Colorado Christian University, joins Bart to explore the benefits of applying a CEO mindset to higher education leadership. Eric shares how this business-driven approach can align with the mission of higher ed institutions while promoting financial sustainability. From focusing on net tuition profits to involving donors…
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October 15, 2024
How Generative AI Tools Can Help You Survive the Enrollment Cliff
In this episode, Gil Rogers, Founder and Principal of GR7 Marketing, talks about overcoming the fear of failure in higher education marketing and enrollment. Gil unpacks how legacy strategies can hold institutions back and why embracing new tools like generative AI is essential for success. He also highlights practical steps…
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October 8, 2024
Building an In-House Agency: The Purdue Brand Studio Journey
Kelly Hiller, VP of Marketing and Communications at Purdue University, shares the story behind Purdue’s exciting rebrand, transforming their marketing department into the in-house agency Purdue Brand Studio. Kelly discusses the inspiration behind this bold move, the challenges faced in repositioning the department, and how Purdue is pushing creative boundaries…
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