The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
June 25, 2025
Building Spiritual Infrastructure: Minder of the Mission
The Faith Leaders Mini-Series (4 of 4) In the last episode of the Higher Ed Marketer podcast’s Faith Leaders Series we speak with Dondi Costin, president of Liberty University, about the intersection of Christian faith and higher education. They discuss the importance of leadership in maintaining the mission of the…
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June 17, 2025
Affordable Faith: Rethinking the Cost and Impact of Christian Higher Ed
Faith Leaders Mini-Series – Episode 208 (3 of 4) In this special mini-series, Bart Caylor and Zach Coffin (VP of The Higher Ed Marketer and Pastor) explore the intersection of faith and higher education. Each week they engage in meaningful conversations with Christian higher ed leaders from across the country.…
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June 10, 2025
The Calling to Recruit: Why Faith Still Matters in Higher Ed Marketing
Faith Leaders Mini-Series – Episode 207 (2 of 4) In this special mini-series, Bart Caylor and Zach Coffin (VP of The Higher Ed Marketer and Pastor) explore the intersection of faith and higher education. Each week they engage in meaningful conversations with Christian higher ed leaders from across the country.…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
July 4, 2023
Be Curious: Showcasing Your School’s User-Generated Content
As digital marketing channels continue to elevate new ways of promoting user-generated content, higher ed marketers have to continue identifying emotional stories that will speak to their target audience. That’s because prospective students want to feel a genuine connection with their peers through real stories. Nate Jorgensen, Senior Director of…
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June 27, 2023
How to Plan Your SEO Roadtrip: Mapping Your SEO Investment
A practical SEO strategy is critical to keeping your school’s enrollment website. But how can you know when to invest in pay-per-click ads versus the long content game? Guus Goorts, Founder of DutchMarketer.com and author of Successful Student Recruitment With Google Ads, believes building an SEO strategy is like planning…
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June 20, 2023
I Want to See the Dorm Room: Marketing Insights From Guy Kawasaki
Guy Kawasaki has been a marketing icon since his early days with Apple spreading the word of a product that’s now synonymous with personal computing, Macintosh. Today, the best-selling author and host of the Remarkable People podcast is the Chief Evangelist for Canva. Guy talks with us about why his…
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June 13, 2023
The Sky’s the Limit: How Drone Shows Can Pull in Your Higher Ed Community
Drone shows are much more than pretty lights in the night sky. Through curated storyboarding and other audiosensory elements, these innovative spectacles can bring communities together by painting a larger story. After Joy Fulkerson, Director of Leadership and Civic Engagement at East Tennessee State University (ETSU), saw a local theme…
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June 6, 2023
A Professor in a Box: Boosting Your Mental Bandwidth With ChatGPT
As a veteran of the newspaper business, Jaime Hunt, Vice President for University Communications and CMO at Old Dominion University, has seen firsthand how resisting change can destroy industries. That’s why she believes higher ed institutions and organizations need to hit the pause button on banning ChatGPT and other…
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May 30, 2023
Diversity of Voice: Attracting Mission-Fit Students With CMS Deliverables
When evaluating a school’s content marketing system (CMS), it’s easy for higher ed marketers to get tunnel vision when defining their target audience. But as Kat Liendgens, CEO of Hannon Hill, reminds us, the national pool of traditional college students is shrinking fast. That means marketing teams need to get…
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May 23, 2023
The 5 Steps of a Student Intake Optimization Strategy
So many small and mid-sized colleges and universities are caught up in trying to spread brand awareness that they’ve forgotten their core purpose — meeting the needs of prospective students. Philip Smith, Founder and CMO of Education Marketing Agency, thinks it’s time for higher ed institutions to stop trying to…
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May 16, 2023
Value + Urgency = Conversions: A Winning Formula for Your Enrollment Funnel
Since 2017, the Pepperdine University – Graduate School of Education & Psychology has nearly tripled its enrollment from about 1,500 students to over 4,000. So how did they do it? According to Luke Phillips, the school’s Executive Director of Marketing and Enrollment, they did it by avoiding the weeds and…
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May 9, 2023
Seek the Unexpected: Surprising Students With Real Storytelling
Mission-fit storytelling is an essential piece of higher ed content marketing. That sounds straightforward on paper, but many schools struggle to attract students by meeting them where they are. Neal Foard, Chief Marketing Officer at Within, Inc., thinks too many marketing teams are adrift in a sea of algorithms and…
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May 2, 2023
Targeted Digital Advertising: Captivating a Small Audience Over a Large Footprint
Despite digital marketing’s evident impact on prospective students, social media managers are still some of the most undersupported members of many higher ed marketing teams. Any school administration should be able to clearly see Gen Z’s appetite for digital content, so why do these disconnects continue to happen? According to…
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