The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies and so much more.
Recent Episodes
Behind the Microphone
December 17, 2024
Dueling Perspectives: Enrollment VP and Parent
~33 minutes (at 1.5x speed) Ed Wright, VP of Enrollment at Lebanon Valley College, explores the evolving landscape of higher education and the challenges of enrollment management. He shares insights on innovation in a copycat industry and the importance of communication and relationships. As a parent, Ed reflects on guiding…
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December 10, 2024
Creative Solutions for Community College Marketing
In this episode, we’re joined by Jeff Ebbing, former NCMPR president and the current Director of Marketing and Communications at Southeastern Community College. Jeff brings a wealth of experience and a passion for showcasing the unique strengths of community colleges. He shares how authentic connections with students can transform lives…
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December 3, 2024
Kingswood Learn: Mission-Driven Innovation in Online Education with Dr. Steve Lennox, Kingswood University
In this episode of The Higher Ed Marketer, we welcome Dr. Steve Lennox, President of Kingswood University, to explore the bold vision and mission that led to the launch of Kingswood Learn. Designed to provide high-quality, free micro-courses in discipleship and leadership development, Kingswood Learn is a groundbreaking platform that…
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Bart
Caylor
Caylor
President & Founder
Troy
SingerDigital Marketing
Singer
Digital Marketing
Specialist
February 28, 2023
Audience-First Marketing: Understand How Students Discover Your School
Higher ed marketing teams often tout content as an asset, but does content that falls on deaf ears still make a sound? Without a consistent pipeline for their content, creators will suffer depreciating value in what is truly their most significant asset: their target audience. Kyle Campbell, Founder and Managing…
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February 21, 2023
An Audience of One: Make the Prospective Student the Hero of Their Story
As higher ed marketing teams look towards an unpredictable future injected with AI technology, one question is now on everyone’s mind: what qualifies as quality written content? Ann Handley, Chief Content Officer of MarketingProfs and best-selling author of Everybody Writes, believes it’s writing that inspires your reader and makes them…
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February 14, 2023
Audience-Centric Content: Building Relationships Through Engagement
Higher ed marketers all know the struggle of reaching target audiences, but real audience-centric content is in the eye of the beholder. With so many digital mediums to choose from, how can schools know that their brand messaging is what their audience is looking for? Jerra Toms, Director of Marketing…
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February 7, 2023
Leveraging Students as Co-Creators for Your Social Media Content
We’re all still students of social media content creation, but some schools are bringing their A-game when generating content that speaks to Gen Z. Owen Knight, Director of Admission Engagement at Tulane University, shares how he and his team reach their target audience by leaning on their peers – current…
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January 31, 2023
Building a Story Vault: Empowering Storytellers in Your Marketing Process
Alumni and students have so many incredible authentic stories to tell about their colleges and universities. But higher ed marketing teams can sometimes get in their own way by curating those stories till they’re just another batch of overly processed advertisements. People want to hear about real experiences. But if…
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January 24, 2023
Leaning on Legacy: Blending History and Branding in Enrollment Marketing
How much should colleges and universities lean on legacy branding? Advancement departments undoubtedly love promoting the “glory days” to their school alums, but should legacy be a major factor in your enrollment marketing strategy? In the late 1970s, Indiana State University produced one of the most famous basketball players…
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January 17, 2023
Telling Over Selling: Discoverable Short-Form Video Content
Short-form video content has exploded on social media platforms over the last few years. Colleges and universities are scrambling to take advantage of these content marketing goldmines, but some are still missing the mark. But as Rob Clark, social media influencer and creator of That Tall Family, told us –…
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January 10, 2023
Pay It Forward: Higher Ed Advancement and Philanthropy
Working in higher ed advancement can be discouraging when you hear the word “No” from potential donors. But by imprinting philanthropy on your student culture, you can encourage them to pay it forward to their future fellow alums the second they set foot on campus. In this episode, the…
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January 3, 2023
Consumable Content for a Human Audience – Search Engine Marketing Part 2
Search engine marketing is top-of-mind for most higher ed marketers, but it’s still a drastically underutilized marketing mechanism. In fact, according to our guest, Faton Sopa, co-founder and CEO of Manaferra, only three of the top ten websites that commonly show up from higher ed search terms are school websites.…
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December 27, 2022
Covering All the Angles in Lead Conversions – Search Engine Marketing Part 1
Search engine marketing is still considered a 21st-century mystery to many higher ed marketers. But the fact is that, with a solid content marketing strategy, any college or university can turn its website into an SEO darling. In part one of our interview with Faton Sopa, Cofounder and CEO of…
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