Aired: June 1, 2021

Why You Should Be Outcome-Oriented in Community College Marketing

Marketing for community colleges has long focused on affordability and transferability.

But in this episode, Jeffrey Fanter, VP Marketing & Communications at Ivy Tech Community College, explains why community colleges should establish that they are not just launching pads for an education, but also launching pads for a career as well.

What we talked about:

– How community colleges are adapting to changing times

– Showing outcomes and impact in community college marketing

– Focusing less on competition in higher education

– Seeing prospective students and families as customers

Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured?

Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check out Caylor Solutions or Think Patented.

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The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing and Branding Agency.