Aired: July 6, 2021

Transition, Reaction, & Tapping Student Expertise w/ Mary Barr

Marketers know that there’s always something to learn during a transition. Rather than sticking rigidly to the strategy that no longer applies, marketers — especially higher ed marketers — must embrace being reactive and open-minded toward transition.

In this episode, we interview Mary Barr, CMO at Ball State University, about leaning into transition:

We also chatted with Mary about:

– What higher ed can learn from consumer brand

– Tapping student expertise from a branding perspective

– The benefits of a two-student research group

– Promoting recycling in branding (a really cool story about billboard vinyl)

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The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing and Branding Agency.