Aired: November 29, 2022

More Than a Campus Logo: The Evolutionary Branding Process

Technology-driven solutions in branding are remarkable tools. But shiny gadgets can make it easy to lose sight of your higher ed marketing team’s ultimate goal: giving prospective students a quality value proposition.

William Faust , Senior Partner and Chief Strategy Officer at Ologie , shares his insights on brand management and how smaller schools can raise the stakes in their branding game through differentiation.

Join us as we discuss:

Why branding is a constant evolutionary process (4:33)
Branding for a mission-fit audience (12:03)
Which KPIs actually matter for smaller schools (25:04) 

Check out these resources we mentioned during the podcast:

William Faust 
Ologie 
bfaust@ologie.com  

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.

 

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, Google Podcasts or search for The Higher Ed Marketer in your favorite podcast player.

The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing and Branding Agency.