Aired: November 9, 2021

How Schools Are Succeeding w/ One-to-One Video & Tik Tok

What’s the best way to garner the attention and interest of Gen Z? It’s communicating with them through the channels and mediums that they prefer.

Right now, that’s one-to-one video communication. In fact, the schools that have adopted one-to-one video communications are seeing up to 10 times more engagement from that channel than from their email campaigns.

In this episode, we sit down with Zach Busekrus, Founder & Brand Strategist at Enrollify, to discuss how schools are effectively wielding one-to-one video strategies to personalize communication and reach a wider swath of potential students.

We discuss:

-How one-to-one video is being utilized

– How schools should approach using Tik Tok

– Tactics for effectively leveraging SEO

– Other tools you should be using

Check out these resources we mentioned during the podcast:

– Listen to The Enrollify Podcast

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The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing and Branding Agency.