Aired: December 19, 2023

Getting Your Marketing Ready for Generation Alpha

Different generations are beginning to have an increase in educational influence.

Having a marketing strategy that can adapt but be intentional when helping non-traditional students is key.

With information expected to be accessible at the click of a button, how can your institution firmly support these prospective learners with potentially limited marketing resources?

Brad Entwistle, Founding Partner at imageseven takes us down under with a unique Australian perspective.

Drawing parallels between the U.S. and Australian educational systems, Brad helps us understand how to deconstruct different generational communication styles and interactions.

Join us as we discuss:

 

– [11:22] Millennial parent content preferences

– [16:21] Varying financial influences for students

– [21:23] How to present to Gen Alpha

– [36:49] AI in Australia and the U.S.

Check out these resources we mentioned during the podcast:

Mindstuck by Michael McQueen

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