Aired: July 26, 2022

Effectively Utilizing Your Website To Market Your College

People often look at websites from just a technical or aesthetic point of view but overlook how a website can be an excellent marketing tool to help shape communications and marketing goals.  

Joshua Charles, the Director of Web Strategy and Technology at Rutgers Business School, joins us to discuss how you can utilize your website to market your college. Joshua brings excellent insights from what they have done at Rutgers University to increase enrollment and retention through their website.  

Join us as we discuss:

How Rutgers Business School is positively affecting Recruitment and Retention via their websites. 
 How to better address the entire student life cycle through the website.
Maximizing results while managing restrained resources.

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, Google Podcasts or search for The Higher Ed Marketer in your favorite podcast player.

The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing and Branding Agency.