Aired: March 1, 2022

Connecting w/ Gen Z via Customized Community

The potential for getting roasted by Gen Z is high if you aren’t adapting to the new expectations for higher education.

Facebook is in the past—students are looking for more. More community, mental health sensitivity, and customization. How can we provide that? Our guest, Adam Metcalf, Co-Founder at ZeeMee, has the answers.

In this episode, he explains why the key to Gen Z is community and how that unlocks a new level of engagement between schools and students.

We discuss:

– Community building

– Mental health awareness

– Generational differences

– Leveraging Gen Zs communal leanings

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The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing and Branding Agency.