Aired: March 8, 2022

Confronting the “H-Bomb”: The Truth About Managing a Popular Brand

When Brian Kenny tells people he’s the Chief Marketing and Communications Officer for Harvard Business School, they often say, “Why does Harvard need a chief marketing officer?”

Yes, Harvard is a historic brand, and that might lead some to believe that it markets itself, but it turns out history can sometimes be a double-edged sword.

In this milestone episode — our 50th! — we talk with Brian about the challenges of managing a well-known brand, including how to balance being seen as both historic and forward-thinking.

We discuss:

– How Harvard Business School uses a podcast for marketing efforts

– Positive and negative perceptions of the Harvard brand

– Advocating for marketing budget

– Responding as a university to societal issues

Mentioned during the podcast:

Reach out to Brian on Twitter: @hbscmo

– Check out our nomination on Terminalfour 

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The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing and Branding Agency.