Bart Caylor hits a home run with this book. As a college president, I particularly appreciate Bart’s clarity and innovation-forward approach to the marketing and enrollment imperatives we leverage as leaders. Because Bart appreciates the roles of president, board member, or other higher education stakeholders and decision-makers, his writing is easy to follow, making the complex digestible with particularly useful examples.
College presidents and all those engaged in leading higher education during this particularly dynamic era will benefit from his experience and wisdom. Actionable insights result from his synthesis and keen understanding of this particularly change-maddened time of higher education. Bart’s hands-on understanding of contemporary complexities of not just marketing, but the entirety of higher education makes this a compelling read.