In a recent informal study, we discovered that the institutions enjoying enrollment success had stable leadership at the presidential and senior enrollment management levels. But there’s a catch: While stability helped, the effective leaders weren’t using static tools and approaches.

That’s where a book like the one in your hands is invaluable. Bart mines a cornucopia of practical wisdom to help presidents give innovative leadership to arguably one of the most crucial disciplines today—finding, attracting, and enrolling students. Bart’s cutting-edge experience, and years of trust-building with presidents, make him an ideal guide in today’s changing and demanding environment.