As president of the Council for Christian Colleges & Universities, I highly recommend this book. Caylor’s guidance empowers leaders to move beyond survival, fostering sustainable growth and distinctiveness. His wisdom and practical advice are essential for anyone committed to advancing Christian higher education.
Bart Caylor’s “Know What You Don’t Know” is an indispensable guide for presidents and senior marketing leaders in higher education…The book’s actionable frameworks, including the Four P’s, and its emphasis on authentic storytelling, generational diversity, and AI, are especially relevant for today’s rapidly changing landscape. Caylor’s insights help leaders avoid common pitfalls, such as confusing advertising with true marketing or relying on vanity campaigns.