Bart Caylor is truly one of the visionaries in our space. Know What You Don’t Know is a masterful distillation of the insights leaders are urgently seeking as they navigate marketing, enrollment strategy, and the rapidly shifting landscape we all share. As an edtech...
Know What You Don’t Know is ultimately a book about leadership—leadership in a moment when higher education faces pressures unlike anything in recent memory. Bart Caylor names these challenges with clarity and courage: the enrollment cliff that has arrived, the search...
Bart Caylor has winsomely assessed the current marketing challenges and opportunities for higher education, including the use and influence of Artificial Intelligence. The complexity and rapid pace of change faced by today’s higher education leaders make managing...
Bart Caylor’s Know What You Don’t Know is an insightful and practical guide for higher education leaders seeking long-term, data-driven sustainability. Caylor offers clear strategies and thoughtful tools to help institutions ask the right questions of their marketing...
In a recent informal study, we discovered that the institutions enjoying enrollment success had stable leadership at the presidential and senior enrollment management levels. But there’s a catch: While stability helped, the effective leaders weren’t using...
